a healthier nc™ a healthier nc “it’s all up to you!” us! 1

A Healthier NC™

A Healthier NC“It’s All Up To You!”

US!1

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We are the Producers of NC SPIN

Mission: To present balanced discussion about significant issues

affecting the state and its people.

History: - 15 Years & 760+ TV Broadcasts

- Trusted and Respected for Balanced Voice- Unique Qualifications to Lead Debate

Hall of Fame BroadcasterFormer NC Deputy State Treasurer

Virtual “Who’s Who” of NC Public Policy Experts

About Us: North Carolina’s only independently owned and produced

statewide public policy TV and radio program.

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How Did We Get Here?

Outcome: Health care and community leaders agreed – we should

not let the dialogue stop here.

Launch a public health education and engagement campaign to encourage healthier North Carolinians.

NC Health Care 2012 Forum: Hosted by GSK, panel discussions moderated by

NC SPIN that focused on key NC health care questions

- What do we value most and on what can we agree?- What are the innovations, new ideas, best practices to

consider?- Who’s responsible for health care and improved health?

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NC Health Care: A State of Crisis?United Health Foundation – America’s Health Rankings 2012

Core Health Measurement Rankings: Obesity 34

Physical Inactivity 31Lack of Health Insurance 42

Low Birthweight 44Diabetes 42

Cardiovascular Deaths 32Cancer Deaths 33

Premature Death 37Infant Mortality 46

Most of these rankings can be improved through lifestyle modification – living healthier lives.

A History of Bad Health:NC consistently ranks in bottom third nationally

Rank 33 in 2012 / Rank 35 in 2011

A Healthier NC™

What is “A Healthier NC”?

A Healthier NC is today’s Good Health Plan.

In 1945, North Carolina Governor Mel Broughton spearheaded a statewide effort designed to relieve the acute shortage of doctors and nurses in North Carolina and improve the health of North Carolinians. Passing legislation to fund the effort required public support, so state leaders organized a public relations campaign for what they called The Good Health Plan.

This campaign funded badly needed hospitals in underserved rural areas, adding 7,200 more hospital beds. It also served as a catalyst for the establishment of the first four-year, state-supported medical school and teaching hospital at UNC.

Fast forward 60 years and North Carolina still ranks among the bottom third in state health rankings. Approximately 28 percent of our adult population is obese, 10 percent of our adult population is diabetic. North Carolina also ranks 11th in the nation for childhood obesity, a disturbing indicator of future chronic disease. A Healthier NC was created with the purpose of addressing these and other NC health challenges as the Campaign for Good Health did in 1946.

Everyone plays a role in shaping A Healthier NC.

1946

2012

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A Healthier NC™

The purpose of A Healthier NC is to promote good health choices and available health care resources that foster

healthier, happier lives and help control cost of health care.

A Healthier NC is a statewide public health education campaign initiated by NC SPIN, North Carolina Academy of Family Physicians, North Carolina Medical Society and other leading health care organizations.

The intent of the campaign is to raise awareness and engage citizens around four key themes:

- What does healthy mean?- What’s my responsibility for improved health?- What are smarter ways to access health care?- Get healthy with the A Healthier NC Challenge!

A Healthier NC… It’s All Up To Us! 1 Million North Carolinians 15 Million Hours of Activity 10 Million Pounds Lost

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A Healthier NC™

How does it work and what’s the goal?

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Messaging and participation through community groups, businesses, schools and select media to promote:

- FREE online health journaling tools- Health improvement content - NC health resources and events

A Healthier NC Goal: 1 Million North

Carolinians 15 Million Hours of

Activity 10 Million Pounds Lost

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Health improvement content, resources and events contributed by sponsors and partners, highlighting what’s working across the state.

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Health improvement content, resources and events contributed by sponsors and partners, highlighting what’s working across the state.

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• weight loss progress

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• track physical activity

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• track mental and environmental health factors

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• food and caloric intake

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• calculate body mass index (BMI)

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• track other critical health characteristics “Know Your Numbers”

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FREE health journal tools track individual effort and results, while measuring North Carolina’s collective progress for improved health.

Journal pages allow participants to:

• run reports and chart your progress

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My Account page allows participants to:• share progress with an accountability partner--health care professional, co-worker, friend

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A Healthier NC is for GroupsBusinesses, churches, clubs, schools—anywhere North Carolinians gather.

Why form an AHNC GroupHealth experts agree, working to improve personal health with a partner or with a group often produces greater results than setting out on your own!

Benefits of AHNC Groups FREE group management and health journaling tools make it possible encourage your group to make healthier lifestyle choices, eat better, move more, and modify behaviors that impact health.

FREE tools make it possible to measure the outcomes of your group’s efforts! 

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My Account page allows participants to:• form or join as many groups as desired• group types include businesses, schools, churches, and other community groups• members of groups contribute their activities, activity hours and outcomes to

each of their groups, while also helping contribute to the broader AHNC Goal

AHNC Groups

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From “My Account” page, under the “My Groups” tab, you can join a group.

• search by “Group Type” • search by “Group Name”

Once you have joined, you can • post messages to group• track progress of group• view all your groups via the

“My Groups” tab on your “My Account” page

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Select Group Type

Select Visibility Level

From “My Account” page, under the “My Groups” tab, you can “Create A Group”

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Sample School Group Home Page

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AHNC Group Admin Page

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AHNC Group Admin Page

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AHNC Group Admin Page

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NC School Groups

Where to Start: AHNC to work with DPI to set up a “Master Group”AHNC will set up School Groups by School District

School Groups can be “Claimed” by each school

- within each School Group, you can set up sub-groups- school groups can be public for parents and/or community members to join

- Carolina Hurricanes are working on incentives for school group participation, others may be willing to follow their lead

- official school launch based on calendar school year – August ‘13

Recommendations, Questions, Next Steps?

Contact Todd Shamel

(919) 832-1416tshamel@carolinabroadcasting.com