a historical perspective of strategy

A Historical Perspective of A Historical Perspective of StrategyStrategy

A Historical Perspective of A Historical Perspective of StrategyStrategy

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

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Military Axioms on Military Axioms on Effective StrategyEffective Strategy

Military Axioms on Military Axioms on Effective StrategyEffective Strategy

Have clear, decisive objectives.Have clear, decisive objectives. Maintain the initiative.Maintain the initiative. Concentrate resources.Concentrate resources. Be flexible.Be flexible. Have coordinated and committed leadership.Have coordinated and committed leadership. Achieve surprise.Achieve surprise. Have an element of security.Have an element of security.

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A Historical Perspective of A Historical Perspective of StrategyStrategy

A Historical Perspective of A Historical Perspective of StrategyStrategy

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

Switch/Split in meaning after the industrial Switch/Split in meaning after the industrial revolution. revolution. – definitions stemming from game theory.definitions stemming from game theory.

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

Switch/Split in meaning after the industrial Switch/Split in meaning after the industrial revolution. revolution. – definitions stemming from game theory.definitions stemming from game theory.

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A Historical Perspective of A Historical Perspective of StrategyStrategy

A Historical Perspective of A Historical Perspective of StrategyStrategy

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

Switch/Split in meaning after the industrial Switch/Split in meaning after the industrial revolution. revolution. – definitions stemming from game theory.definitions stemming from game theory.

Derivation from the Greek work Derivation from the Greek work “strategos”.“strategos”.

Switch/Split in meaning after the industrial Switch/Split in meaning after the industrial revolution. revolution. – definitions stemming from game theory.definitions stemming from game theory.

Some Useful Definitions of Some Useful Definitions of StrategyStrategy

Some Useful Definitions of Some Useful Definitions of StrategyStrategy

Strategy as the determinant of the long-term Strategy as the determinant of the long-term goals of the enterprise. - goals of the enterprise. - ChandlerChandler

Strategy as the pattern of objectives, Strategy as the pattern of objectives, purposes, or goals and plans for achieving purposes, or goals and plans for achieving these goals. - these goals. - AndrewsAndrews

Strategy as the common thread among a Strategy as the common thread among a firm’s activities. -firm’s activities. - Ansoff Ansoff

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Some Useful Definitions of Some Useful Definitions of StrategyStrategy

Some Useful Definitions of Some Useful Definitions of StrategyStrategy

Strategy as the determinant of the long-term Strategy as the determinant of the long-term goals of the enterprise. - goals of the enterprise. - ChandlerChandler

Strategy as the pattern of objectives, Strategy as the pattern of objectives, purposes, or goals and plans for achieving purposes, or goals and plans for achieving these goals. - these goals. -

Strategy as the common thread among a Strategy as the common thread among a firm’s activities. -firm’s activities. - Ansoff Ansoff

Strategy is a pattern in a stream of actions Strategy is a pattern in a stream of actions over time.over time.

Strategy is a pattern in a stream of actions Strategy is a pattern in a stream of actions over time.over time.

Mintzberg’s DefinitionMintzberg’s DefinitionMintzberg’s DefinitionMintzberg’s Definition

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Mintzberg’s DefinitionMintzberg’s DefinitionMintzberg’s DefinitionMintzberg’s Definition

Strategy is a pattern in a stream of actions Strategy is a pattern in a stream of actions over time.over time.

Strategy is a pattern in a stream of actions Strategy is a pattern in a stream of actions over time.over time.

Different Kinds of StrategyDifferent Kinds of Strategy

Intended StrategyIntended Strategy

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Intended StrategyIntended Strategy

Unrealized Unrealized StrategyStrategy

DeliberateDeliberate

Different Kinds of StrategyDifferent Kinds of Strategy

Intended StrategyIntended Strategy

Unrealized Unrealized StrategyStrategy

EmergentEmergent StrategyStrategy

DeliberateDeliberate

Different Kinds of StrategyDifferent Kinds of Strategy

Intended StrategyIntended Strategy

Unrealized Unrealized StrategyStrategy

EmergentEmergent StrategyStrategy

DeliberateDeliberate

RealizedRealizedStrategyStrategy

Different Kinds of StrategyDifferent Kinds of Strategy

Dimensions of StrategyDimensions of StrategyDimensions of StrategyDimensions of Strategy

Strategies contain goals, policies, and action Strategies contain goals, policies, and action sequences.sequences.

Strategies develop around a few key concepts.Strategies develop around a few key concepts. Strategies deal with the unpredictable and the Strategies deal with the unpredictable and the

unknowable.unknowable. Strategies require hierarchies of mutual support Strategies require hierarchies of mutual support

strategies.strategies.

Strategies contain goals, policies, and action Strategies contain goals, policies, and action sequences.sequences.

Strategies develop around a few key concepts.Strategies develop around a few key concepts. Strategies deal with the unpredictable and the Strategies deal with the unpredictable and the

unknowable.unknowable. Strategies require hierarchies of mutual support Strategies require hierarchies of mutual support

strategies.strategies.

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The Five P’s The Five P’s The Five P’s The Five P’s

Plan

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The Five P’s The Five P’s The Five P’s The Five P’s

PloyPlan

The Five P’s The Five P’s The Five P’s The Five P’s

PloyPlan

Pattern

The Five P’s The Five P’s The Five P’s The Five P’s

PloyPlan

PatternPosition

The Five P’s The Five P’s The Five P’s The Five P’s

PloyPlan

PatternPosition

Perspective

Questions ?