a human’s guide to the insane world of seo

A Human’s Guide

To The Insane World Of SEO

By Shannon K. Steffen(The Human SEO)

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

What is Thin Content?Thin Content is any piece of content that does not properly convey a sense of authority, purpose, or intent for a specific topic – including text, video, images.

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

What is Quality Content?

Informational Emotional Actionable

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

Keywords to Topics

@ShannonKSteffen #ASW16

The Key to Semantic Search

Keywords 2

Keywords 1

Topic T-Shirts

Movies

SciFi Comedy

Animals

Pets

@ShannonKSteffen #ASW16

Find Lengthy Keywords

• Dog T-Shirts• Funny Dog T-Shirts• T-Shirts for Dogs• Dog T-Shirts for Women• Dog Quotes on Shirts• Best Selling Dog T-Shirts• Dog Breed Shirts for People• Dog Shirts for Large Breeds• Shirts for Dog Owners• I Love My Dog Shirts

T-Shirts

Animals

Pets

Dogs

@ShannonKSteffen #ASW16

Top 7 Places for Keywords1.URL2.Meta Title3.H14.Meta Description & Keywords5.Image Alt Text6.Link Title Text7.Tags & Categories (Blog, Video, eCommerce)

@ShannonKSteffen #ASW16

@ShannonKSteffen #ASW16

If I can every help you, in any way, please feel free to contact me.I’d love to help!Shannon K. SteffenHuman SEO Strategist @ShannonKSteffenshannon@daymarkdigital.com

Thank YOU!