a little more about verónica cochón vazquez
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VERÓNICA COCHÓN VAZQUEZ Strategic Marketing Adviser
“HARD TIMES AROUSE AN INSTINCTIVE DESIRE
FOR AUTHENTICITY”.
(Coco Chanel)
“ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Clear. Practical. Memorable.
WELCOME
One key reason to became a Strategic Marketing Adviser is to pay attention
on details. They speak more than every trend or market research. The second
key is to be so sensitive to percibe and comprehend all that happens around
you. Then, you will acquire one of the main skill to connect and hold an
amazing relationship with your audience. The third secret is to be multi-
disciplinary. The best ideas arise from connecting everything. Only an expert
with the enough experience and craftiness in its personal and professional
areas, could analyze, join and conclude the best strategy to be successful on
his/her business. And finally, it´s necessary a great sense of humor to
overcome every challenge. You will be successful forever if first you understand
that even in the failure there is always a triumph. It depends on you.
In these times, there is one way to build a successful business throughout the
years: being unique.
Clear. Practical. Memorable.
Verónica Cochón Vazquez STRATEGY MEANS DISCIPLINE:
AN INSPIRING ATTITUDE OF CHALLENGING YOURSELF, EVERYTIME, EVERYWHERE.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE
“YOU NEVER KNOW HOW DISRUPTIVE YOU ARE UNTIL BEING DISRUPTING IS THE ONLY CHOICE.”
OPEN MINDS LEAD TO OPEN DOORS.
My main commitment is to further understand and
comprehend the last movements and market trends, and
above all, to deliver inspiring ideas to be implemented in
your business successfully. You have two choices concern
your brand, to fail or to succeess The amount of work is the
same but the big difference is how disruptive you are for your
brand to become memorable forever.
Think outside the box, break the rules. Aspire to be unique.
Be unique to inspire.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
SERVICES
“KEEP AN OPEN MIND AND YOU WILL MOVE TO THE MOOD OF THE MOMENT”
• STRATEGIC PLANNING
• BRAND EQUITY
• CONTENT MARKETING
• MARKET RESEARCH
• SOCIAL MEDIA
• ENGAGEMENT PROGRAM
• AFFINITY & NETWORKING PROGRAM
• PR & RRPP
• 360 ADVERTISEMENT
• SPEAKING
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
STRATEGIC PLANNING
“DON´T STOP DREAMING. START DOING”
It´s like taking a picture of your current business and planning
how far and fast it can grow in the short, middle and long term
in the global business. A very strong as well as a very dynamic
and flexible strategy to take the best advantages even though
facing uncertain scenarios. There are risks, of course, but also there
are great opportunities. It depends on the side you choose to be…
FIND YOUR GREATNESS
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
BRAND EQUITY
“BRANDS ARE LIKE PERSONS. THEY NEED TO FEEL YOU”.
Nowadays brands are not anymore a name. Brands are like Persons.
They are managed for people to people. Every brand is owner of a
singular personality and an identity, but these are not enough to be
chosen by your audience. People love brands when they keep a
strong relationship throughout the years. It means that people must
“Feel” your brand above everything. We pass through the “Me
selling preposition” to the “Holistic Selling Proposition”. The answer
is not anymore “what” you say. The answer is “how” you say.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
CONTENT MARKETING
“WE NEED TO BREAK THE RULES TO CREATE NEW ONES”
Content Marketing is a new conception of building brand
awareness. Everything turns around the key content you
generate from and for your audience. Content is about
listening, talking and creating the most intimate and
valuable experiences to engage your audience more and
more. It works at the fastest speed. Nowadays, competitive
advantage will not be in adopting Content Marketing as a
new practice of creating your marketing plan, it will be in
managing and processing all the content you obtain from
your consumers engagement touch points (on-line and off-
line plataforms). Technology has become a critical piece
for all marketers. A new breed of digital engagement
management system is turning the core of successful business.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
MARKET RESEARCH – CROWDSOURCING
Traditional research often misses the point. The Crowdsourcing is a new
methodology that works basically on emotional consumers insights. This
new concept has arrived from the best results obtained when
people is involved in the creative process of a brand, product or
idea. There are many techniques and approaches used on digital
plataforms and mainly they try to stimulate the pride and
recognition of your customers. The results are very effective: your
company may test and obtain great ideas at a very low cost.
“LOOKING FOR THE BEST INSIGHTS OR THE ONES THAT MAKE THE DIFFERENCE?”
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
SOCIAL MEDIA
Companies face a huge transformation on the way they build and develop successful
business. Internet has completely changed the rules of marketing: social media is
becoming more and more relevant in order to create the closet relationship with your
customers.
Cyberspace became the plataform chosen by most people to communicate, create,
integrate, exchange, share and influence among other people. The key question is
not anymore if to be or not to be in Social Media. The right question is how your
company should be on it. Success means Strategy. First of all, you will need to develop
a Strategic Social Media Plan which includes:
SWOT and PESTEL analysis
Target
Objectives at the short and medium term
Content Drivers
Products/Services offers
Plataforms and metrics. Expected results.
Prevention and Crisis protocol
Incomes & Profitability analysis
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
“THINK OUTSIDE THE BOX
ENGAGEMENT PROGRAM
“BRANDS ARE LIKE PERSONS. BE LOVE, BE BRAVE, BE YOU”
Brands are sociable in nature. Just analyze the arising phenomenon of
Facebook, Twitter, You Tube, Slideshare among others. We are in a new era:
the era of “me” where people have the priority to achieve a recognized
status in those Communities they feel identified and proud to belong to.
Communities where they share their beliefs, values, interests and customs but
above all they feel respected, recognized and praised by the brand
through lovely experiences. Welcome to the Engagement Programs.
Your audience represents your brand. Why do you not invest on them if they
are the success of your business?
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
AFFINITY & NETWORKING PROGRAMS
“CREATING UNIQUE ALLIANCES”
An Affinity & Networking Program deliver to brands innovative audience
approaches in an unconventional and non structure contexts with the main
objectives of boosting their exposure, brand image and sales. We develop
strategic alliances among brands with the highest potential of synergy achieving the
best results at a low cost.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
PR & RRPP
Times are changing at a great speed. Brands flourish from what people
are saying and sharing in both worlds: on-line and off-line plataforms.
So, it´s not anymore what you say, it´s what they say. First of all, you
must understand the behavior of your audience in each plataform. The
key issue is the content you choose for every communication channel,
each one is owner of a remarkable profile and language. If you want
to continuously win the attention of your clients, be always honest,
authentic, innovative, exciting, sociable and ethical. People love brands
when they feel reliable, confident and respected.
“MAKE YOUR BELIEFS CAME TRUE. BE AUTHENTIC”
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
360 ADVERTISEMENT
Creativity means not only to develop the best
disruptive ideas, it means above all to hold an intimate
relationship with your audience that leads to action
and mutual benefits. This approach relies on
understanding the human nature behavior: Brands are
like persons and they belong to different Communities.
Every campaign should keep an strategy and deliver the
most valuable and significant experience to get immediatly
the attention of your audience in each plataform: on-line
and off-line. Win consumers to say not only WOM (word of
mouth), but above all WOW (word of world).
“CREATIVITY IS INTELLIGENCE HAVING FUN (ALBERT EINSTEIN)”
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
SPEAKING
NEXT SEMINARS:
Start dreaming. Be what you desire to do.
Building successful brands. Symbiosis between brand and a
person
Learning the best marketing lessons.
Keeping engaged your audience according the modern times
Speaking about the last luxury management techniques
Why Social Media became so relevant?. All you must know about
Social Media.
Design Thinking: break the rules and create new ones.
Becoming an inspiring speaker.
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
“BE THE MOST INSPIRING DIRECTOR”
Master in Business Administration, Master in Community
Management and Degree in Marketing.
Huge experience in leading companies across the world in
Marketing, Advertising and Sales Areas such us: PANAMCO Latam
(Coca Cola Latinamerica), LVMH (Argentine and France), Auna
Cable (España), PS Group (Danfer and Coterie, Argentine), Maison
du Luxe - MCF Consultoria e Conhecimento (Argentina and Brazil),
and Incedo (Argentine, Uruguay, Chile and Paraguay) among
others.
Specialized in creating successful strategies for a wide range of
global companies. Focus on strategic restructuring of brands
from a different approach which involves the last management
techniques.
Passionate for new challenges, innovation and creativity. Curious
and energetic. I´m eager to work in environments where I can learn,
create and communicate valuable experiences and knowledge.
ABOUT ME
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
“PASSIONATE FOR NEW CHALLENGES, INNOVATION AND CREATIVITY.
FIND YOUR GREATNESS
DON´T LIMIT YOUR CHALLENGES. CHALLENGE YOUR LIMITS
“MAKE EVERY DAY RIDICUOUSLY AMAZING.
LIFE MEANS LEARN AND CHANGE WITHOUT LIMITS”
AND FINALLY
VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”
Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
THANK YOU
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