a marketer's guide to visual communications

VISUALCOMMUNICATIONS

A MARKETER’S GUIDE TO

In order for marketersto effectively communicate visually, they should

Think Visually Know their options Start designing

Think Visually

Communicate with visuals whenever

possible

We are becoming a For many, understanding of the world is being accomplished, not through words, but by reading images

“ “visually-mediated society

Paul Martin LesterProfessor, California State University

fast car

Visuals are processed

faster than text60,000x

fast car Peopleremember

of whatthey see

only 20% of what they read80%

Know yourOptions

Understand the various forms of visual content and their uses

Jesse NoyesSenior Director, Kapost

Fat content will become the focus of marketers everywhere. This includes content types like

content that can be broken up and used as the fuel for multi-channel campaigns

“ “white papers, videos, eBooks, infographics...

Visual content

platforms Facebook

Youtube

Instagram

With increasing interest in visual platforms, many brands are creating their own customizedcontent to attract customers

Userbase

1.35B

1B

300M

Infographics/micro-graphicsPurpose

Applications

Present bite-size information in a simple, easy-to-understand and attractive manner

Quick guides & tipsTrivia & insights

3 ways to enjoy coffee

Top 5 time-saving tips

123

Purpose

Applications

Create dynamic and engaging experiences to deliver a core message/story

Brand storyProduct promoUser scenarios

Motion Graphics

InteractiveInfographicsPurpose

Applications

Present macro concepts and allow users to understand the finer details at their own pace

Geographical dataMarket dataTimeline information

Understanding theModern Economy

Other visual content include :

Slides Long form Articles

Contentblogs

DesigningStart

DesigningCreate it yourself or get in touch with a

reliable agency

OnlinePlatformsWhat are the benefits:

Basic customisation and design options

Low cost

Outsource thewhole process

Leverage agency expertise

Saves time and resources overall

Better results

What are the benefits:

For long-term marketing strategy, try experimenting with different kinds of visual content formats such as :

Not sure how to get started ?

Infographics/Micrographics

Motions graphics Interactive graphics

www.slides.sgwww.infographics.sg

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We create impactful and engaging visual content for brands