a presentation by rohit nagpal
Post on 15-Jan-2016
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A Presentation by
Rohit Nagpal
Visual merchandising
Concept at Benetton
An overview: UCB UCB in India
SWOT : a macro
level study
5 spells: 4 rules Project interface
Synthesis
An overview
Chronology structure
Benetton family
Benetton HQ at Ponzano, Italy
Brand portfolio
Nordica Playlife Rollerblade
Killer loop
Sisley Undercolors
of
Benetton
Nordica Playlife Rollerblade
Killer loop
Sisley Undercolors
of
Benetton
“Communication network”
DESIGN
INTERACTIVE MEDIA
PUBLISHING
COLORS
CINEMA AND VIDEO
PHOTOGRAPHY
VISUAL
COMMUNICATION
MUSIC
Benetton India Pvt Ltd
5 spells : 4 rules
INITIATION
ANALYSIS
CONCEPT
FINALIZATION
EVALUATION
: 4 rules
Concept creation
Build team
Distribute/share ideas
Generate profits
Project interface
“Christmas with UCB”
“Sale concept”
Exploring “Realistic” wall plan & “Virtual tour”
“Docket development”
“Valentine’s day”
“I love my denim”
“Global meltdown”
as an opportunity…
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