a to z of content marketing

ZΑ  TO  By  

2014  is  the  year  of  Content  Marke6ng  Are You ready?

Α  Audience  

Authenticity

B  Blog  Brand Buying Cycle

Content  marke-ng  without  a  blog  is  like  a  car  without  an  engine:  it  doesn’t  func-on  effec-vely.  

C  Curation  Customer  Conversions  

D  Distribution  Design  Data Capture

E  eBooks Email Engagement  

F  Funnel  Whether  B2B  or  consumer,  the  right  content  to  the  right  person  is  key.  

G  Google  Authorship  

H  High  Tech  

High Quality How To’s Accept  no  subs-tutes  –  if  you  produce  poor  quality  work  then  it  will  reflect  badly  on  you.  

I  Interac-ve  Infographic

J  Jargon Jargon  prevents  you  from  geLng  your  point  across,  every  content  marke-ng  plan  should  aim  for  simple,  understandable  communica-on.  

K  Keywords  

L  

Learning Process Long  Copy  Long  copy  is  a  great  asset  if  it's  used  correctly,  use  it  lower  down  the  funnel  to  drive  conversions.  

MMetrics  

Monetizing

N  Na-ve  Content  Newsletter Your  newsleSer  is  an  important  part  of  maintaining  consist  engagement  with  your  readers.  

O  Organic Search

P  Pay Per Click If  you  don’t  have  a  good  enough  PPC  structure  in  place,  you  could  be  losing  unknown  numbers  of  customers.  

Q  Qualified Search Traffic

R  Reach

ROI  Repurposing

The  reach  of  your  business  determines  how  far  you  can  influence  poten-al  customers,  increase  it  with  a  Blogger  Outreach  campaign.  

S  Social  Footprint  SEO  Social Media

T  TwiSer  Traffic  

Thought Leadership By  aSacking  new  subjects,  or  old  subjects  in  a  new  way,  you’ll  be  able  to  demonstrate  your  authority  and  gain  your  readers  trust.  

U  USP  

V  Video  Value Proposition If  you  don’t  get  over  the  ul-mate  value  to  a  buyer,  your  content  may  miss  its  point  or  miss  out  on  someone  else  doing  it  for  them.  

WWhitepapers  Webinars

X   Xenophilia    X-Rated

Having  an  interna-onal  outreach  and  focus  is  always  important,  especially  if  you’re  eyeing  interna-onal  expansion  in  the  future.  

Y  You

Z  Zeitgeist  Answering  your  audience's  need  as  they  have  them  gets  them  on  the  first  step  towards  conversion.  

By  

h9p://bit.ly/1ewb8YT  

To  read  the  full  list  take  a  look  at  the  expanded  Content  Marke6ng  A  to  Z.  

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