a village of p's and c's, digital content strategies conference keynote

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© 2013 © 2012 A VILLAGE OF P’s AND C’s

Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13

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© 2013 This is community.

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What is content strategy?

Planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.

This takes a village… to mind the P’s and C’s.

Political

Political People

Political People Process

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Sustainable content is content you can create—and maintain—without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns. Erin Kissane, The Elements of Content Strategy

Collaboration

Collaboration Community

Collaboration Community Culture

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Web 1.0 brochureware blah blah blah.

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Web 2.0 = conversation. Conversation demands strategy.

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Thank you!

Margot Bloomstein @mbloomstein margot@appropriateinc.com slideshare.net/mbloomstein http://amzn.to/CSatWork All other images © Margot Bloomstein unless otherwise noted.