a2 media documentary codes and conventions, market research and target audience

Codes and Conventions Target Audience

Market

Research

Documentaries

Big Fat Gypsy Wedding- Codes and Conventions -

• Voice-over (Narrator)

• Set Ups

• Interviews with experts (Gypsy’s ‘older generation’, Thelma the ‘dress maker’ )

• Use of text (Naming locations and people)

• ‘Real’ footage of events

Big Fat Gypsy Wedding- Market Research -

IN A TUBE STATION

ON A BILLBOARD

ON A BILLBOARD

Big Fat Gypsy Wedding- Market Research -

http://www.zodiakrights.com/PDFs/BFGW%20Series%20Ratings.pdf

• The target audience for ‘Big Fat Gypsy Wedding’ would be people who are interested in reality TV programs. These people are more likely to be young and potentially open about changing their perspective about Gypsies/Travellers.

Big Fat Gypsy Wedding- Target Audience -

• Voice-over (Narrator)

• ‘Real’ footage of events

• Use of text

• Interviews with experts (Police officers etc.)

• Set Ups

• Visual Coding (Police uniform etc.)

999 What’s Your Emergency?- Codes and Conventions -

999 What’s Your Emergency?- Market Research -

• Aimed towards people who are interested in reality TV, which also involves watching how the emergency services operate when in carrying out their day to day lives and the things they experience.

999 What’s Your Emergency?- Target Audience -

• Voice-over

• ‘Real’ footage of events

• Use of text (Names of students)

• Interviews with experts (professionals, teachers etc.)

• Visual Coding (School uniform, teacher ‘uniform’ etc.)

• Set Ups

The Unteachables- Codes and Conventions-

The Unteachables- Market Research -

http://www.guardian.co.uk/theobserver/2005/oct/09/features.review17

• The target audience for ‘The Unteachables’ is people who are interested in education and also reality TV, more importantly the reality of education. Teachers may also be aimed as the target audience as they will compare the behaviour of the students to their students and will have their own opinion as to whether the footage is bias or a fair representation.

The Unteachables- Target Audience -

• Use of text (names, locations etc.)

• Visual Coding (competitors with the same clothing etc.)

• ‘Real’ footage of events (other Spelling Bee competitions)

• Interviews with experts (teachers, ex-competitors etc.)

• Set Ups

Spellbound- Codes and Conventions -

Spellbound- Market Research -

• The target audience for ‘Spellbound’ is teenagers. This is because the documentary revolves around the lives of teenagers before, during and after competing against other teenagers. Therefore the audience will naturally compare themselves to the ‘cast’ within the documentary and may be interested in the journey that these teenagers are making and may want to do the same thing.

Spellbound- Target Audience -

• Voice-Over :Mainly by Sam Jackson, also includes, Michael ‘Mick’ Jackson, Pete Waterfield etc.

• Visual Coding :The use of a microphone suggestion that the ‘characters’ are in a recording studio.

• ‘Real’ footage of events : Top of the Pops performance etc.

• Use of text :For names, job title and locations etc.

• Interviews with experts :Pete Waterfield and Sylvester.

• Set Ups

The Other Michael Jackson- Codes and Conventions -

The Other Michael Jackson- Market Research -

http://www.mirror.co.uk/tv/tv-previews/the-other-michael-jackson-c4-735pm-203952

http://www.guardian.co.uk/music/2010/feb/20/mick-jackson-michael-jackson

• The target audience is Michael Jackson fans this is due to the ‘obvious’ use with the title containing the words ‘Michael Jackson’. The target audience may also expand to music fans in general.

The Other Michael Jackson- Target Audience -