aacd 2013 in seattle conference program advertising

Seattle 2013April 24 - 27

29th Annual AACD Scientific Session

www.AACDconference.com

sponsorship and advertising guide

Platinum SPonSor – $80,000 (uSD)

• Full-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*

• FourcomplimentaryticketstotheCelebrationofExcellencegala

• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide• Signagetodisplayatyourbooth

GolD SPonSor – $50,000 - $79,999 (uSD)

• Half-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*

• ThreecomplimentaryticketstotheCelebrationofExcellencegala

• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

Silver SPonSor – $10,000 - $49,999 (uSD)

• Quarter-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*

• SponsorshiprecognitionontheAACDWebsite• TwocomplimentaryticketstotheCelebrationof

Excellencegala• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

Bronze SPonSor – $2,500 - $9,999 (uSD)

• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

*RestrictionsonadvertisementsintheJournal of Cosmetic Dentistryapply.

2013ACCRUEDSPONSORSHIPLEVELSAACD CONFERENCE • WEDNEsDAy, ApRil 24 - sAtuRDAy, ApRil 27 • sEAttlE, WA

TheAmericanAcademyofCosmeticDentistry(AACD)valuesthefinancialcommitmentsmadebyoursupporters.WegreatlyappreciateyourcontinualsupportoftheAACDthroughoutourfiscalyear.Inrecognitionofyourefforts,wewillcombinebothyoureducationalandeventsupportalongwithyouradvertisingdollarstodeterminetheScientificSessionsponsorshiplevel.Thesesponsorshiplevelsarebasedontheaccrualoffinancialsupportfromthepreviousyear’sconferencetothecurrentyear’sconference.

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CorPorate leCture

$6,500: Thursday - Sold out, Friday - Sold out, Saturday - Morning

Thecorporatesponsoredlecturesarestructuredtofamiliarizeattendeeswithparticulartechniquesormaterialsinathree-hourlectureformat.LectureswillbeofferedinmorningandafternoonsessionsonThursday,Friday,andSaturdayatthescientificsession.Attendanceforthelecturewilldependonroomcapacity.

CORpORAtE HANDs-ON WORksHOp$9,000: Full Day (2 Sessions) $6,000: Half Day (1 Session)

Hands-onworkshopsaredesignedtofamiliarizeattendeeswithparticulartechniquesand/ormaterialsinathree-hourhands-onexperience.TheseworkshopsareofferedThursdaythroughSaturdayatthescientificsessionandattendanceislimited.Workshopsetupisclassroomstyle,amaximumof50participants,butfinalattendancenumberswilldependonroomcapacity.Workshopsmustdevoteatleast75%oftheclasstimetohands-onclinicalapplicationsandsponsorsmustprovideaqualifiedinstructorforevery25participants.

PreSentation & ContraCt SuBmiSSion

Thepresenter(s)name,title,synopsis,andlearningobjec-tivesmustbesubmittedwitheachsponsorshipcontract.Presentationinformationmustbesubmittedelectronically.PerBoardapprovedpolicy,theAACDProfessionalEducationCommittee(PEC)hasfinalapprovalofthecorporatepresentations.ShouldaprogramorspeakerbeturneddownbythePEC,thedecisionmaybeappealedtotheBoardofDirectors.Presentationswillbereviewedforprogramcontentandprogramcompatibilitypriortoacceptingthesponsorshipcontract.Submityourcontractandpresentationinforma-tionto:

CarolSchwickrathAACDProfessionalEducation&EventManager402WestWilsonStreet,Madison,WI53703Fax:608.222.9540|e-mail:carols@aacd.com

EDUCATIONALSPONSORSHIPOPPORTUNITIESAACDistheworld’s#1sourceforcontinuingeducationamongcosmeticdentistryprofessionals.Bepartofthepremiereducationalprogrammingforcosmeticdentistrybysponsoringacorporatelectureand/oracorporatehands-onworkshop.Theseeducationalpresentationsaredescribedbelow.

SoCial enGaGementS

Areyoulookingforwaystonetworkwithtargetedkeydecisionmakerswhileenhancingcustomerloyalty,increaseyourawareness,and/orgenerategoodwillinthecosmeticdentalprofession?Thefollowingareasamplingoftheopportunitiesavailabletodojustthat.

WElCOmE RECEptiON: $20,000–Attachyourcompany’snamewiththeeventthatofficiallywelcomestheattendeestothescientificsession.Thiseventisknowntobememorableandunforgettabletoeveryoneinatten-dance.TheWelcomeReceptionisthelargestnetworkingopportunityweofferandattendanceisexpectedtobebetween2,000-2,500participants.Thissponsorshipislimitedtoonesponsorandwillentitlethesponsorto:

•Sponsorshiprecognitionintheprogramguide

•Logooneventsignage

•Recognitionincorporatedintotheevent

•Eightinvitationstotheevent

•Sponsorshiprecognitioninpre-conferencecommunica-tionsincludingsocialmedia,eblasts,andwebsite

•Networkingwiththeworld’sleadingcosmeticdentalprofessionals

EDitORiAl RECEptiON: sOlD Out

ACCREDitED mEmbERs RECEptiON: SolD out

ACCREDitAtiON mENtORiNg RECEptiON: SolD out

ApEX student scholarship: Call for pricingInvestinthefutureofcosmeticdentistry.SponsorastudentorstudentstoattendtheAACD2013meeting.Eligibleundergraduaterecipientwillreceivefulltuition,round-tripairfare,andhotelattheannualscientificsession.100%ofyourcontributionwillgodirectlytothescholarshiprecipient.

givE bACk A smilE RECEptiON: $6,000–Sponsoragreateventthatalsogivesback!TheGiveBackaSmilefundraisereventwillbeheldonThursdayeveningApril25.Eventsponsorshipincludes5freetickets,specialrecogni-tionontheAACDandGBASwebsites,programguide,andonsitesignage.Specificeventdetailstofollow.

SOCIALEVENTANDSCIENTIFICSESSIONRELATEDSPONSORSHIPSChoosefromthislistofsponsorshipopportunities—orcombinetwoormoreopportunities—toreachthelevelofrecogni-tionyouwanttoachievewiththeworld’spremiercosmeticdentalprofessionals.PleasecontactJeffRoachviae-mailatjeffr@aacd.comorbyphoneat608.237.8823todiscussyoursponsorshipprogram.

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Promotional BranDinGPromoteyourcompanyfarbeyondthescientificsessionbyshowcasingyourcompany’slogo/nameontheofficialattendeekeepsakesthatallattendeeswillreceiveuponregistrationandwilllikelytakehomewiththemtouseformonthsorevenyearstocome.

Exhibit Hall social: $15,000 (1 Night)$25,000 (2 Nights)–Becomingthetitlesponsorofoneorbothexhibithallsocialreceptionswillprovideyourcompanywithamazingrecognitionfromattendees.Yoursponsorshipwillbefeaturedwithintheeventandinmanypre-conferencecommunications.

tote bags: $15,000–Highlightyourbrandontheofficialattendeetotebag.Continuetoseeyourbrandnotonlyatthescientificsession,butforyearstocomeasattendeeskeepandreusetheAACDtotebag.

lanyards: $12,000–Thisitemisanecessityforallattendees,sowhynotbeassociatedwitheachoneofthem.LetourmembersknowyousupportAACD!(Product Supplied Price = $8,000)

meeting mobile App: $10,000 – PromoteyourcompanytoAACD2013attendeesthroughtheirsmartphones.Attendeeswillpersonalizetheirconferenceexperiencesbydownloadingtheappandutilizingfeaturessuchasanitinerary,eventlisting,courseinformation,exhibitorlisting,andfacilityandexhibithallfloorplans.ThiswillbeoneofthemosthighlypromotedbrandingopportunitiesofAACD2013.

Hotel Room keys: $6,500–TakeadvantageofthisuniquebrandingopportunityontheguestroomkeysforthehosthotelSeattleSheraton.

Room Drops: $3,500–Yourcompanywillhavetheopportunitytohaveanitemorbrochureofyourchoiceplacedoutsidethedoororonadoorhangerofattendees’roomsatthehosthotel-SheratonSeattle.Sponsorselectsthedesireddateandtimefortheroomdropandwillprovideallroomdropmaterials.Thisisagreatwaytoreachalloftheattendeesdirectly!

SiGnaGeTheWashingtonStateConventionCenteroffershighexposuresignageopportunitieswhichcanmakeyourbrandstandoutfromtherest.Photosofspecificsignageareasareavailableuponrequest.

interactive Digital Wall: $20,000–Maximizeyourexposureonthisuniqueinteractivedigitalwallwhichwillbelocatedoutsidetheexhibithallmainentranceandnearmeetingregistration.

Conference Escalators: Grabattendee’sattentionastheymovethroughouttheNorthEscalatorsoftheconven-tioncenter.Callforpricing,artworkrequirements,anddeadline.PicturedBelow.

Conference staircase: Usethisuniquemarketingopportunitytoenhanceyourbrandortellastory.ThishightrafficareaislocatedatthemainentrancetotheWashingtonStateConventionCenter.14available“faces”forgraphics.Callforpricing,artworkrequirements,anddeadline.PicturedBelow.

south lobby: Bringyourexposuretogreatheights.Four-sidesignageisavailablealongtheSouthLobbyescalatorswhichwillbeusedtotravelto/frombreakfastandthegeneralsessions.Callforpricing,artworkrequire-ments,anddeadline.Notpictured.

other opportunities –Wewelcomeuniqueideas.HelpAACDcreateinnovativewaystoshowcaseyourcompany.ContacttheAACDExecutiveOfficetoday.*PleasenoteallpromotionalitemswillbeprovidedbyAACDunlessagreedtootherwise

TheAACDmaintainsfirstrightofrefusaltocompanieswishingtosponsoraneventorscientificsessionmaterialsforwhichasponsorhasalreadybeenestablished.AttendingexhibitingcompanieswillbegivenfirstpriorityforallScientificSessionsponsorshipopportunitiesuntilMarch1,2013.AfterMarch1,2013,remainingsponsorshipopportunitieswillbecomeavailabletobothexhibitingandnon-exhibitingcompanies.TheAACDExecutiveCommitteehasfinalapprovalonallsponsorships.

PROGRAMGUIDEADVERTISING• limitED spACE AvAilAblE •

TheProgramGuidefeaturesseventabpages,sixfacingpages(lefthandpagefacingatabpage),oneinsidefrontcover,oneinsidebackcover,onebackcover,onebellyband,andonebookmarkavailableforadvertising.Alladsareprinted4-colorandthebookisspiralbound.

ADvERtisiNg spECs:

Tab Pages (7):• Trimmeasurement-8.5”x11”• Livearea-7.75”x10”• Bleedmeasurement-9.0”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*• Colorlogoinelectronicformatfortabarea*

Facing Pages (6):• Trimmeasurement-8.5”x11”• Livearea-7.5”x10”• Bleedmeasurement-9.0”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*

Covers (3):• Trimmeasurement-9”x11”• Livearea-8”x10”• Bleedmeasurement-9.5”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*

Bellyband (1) & Bookmark (1):• Pleasecontactusforfurtherinformation

MaterialsareduenolaterthanFriday,March1,2013.Duetothespecialnatureofthescientificsessionprogramguide,alladvertisementsmust be prepaid.PaymentisduebyMarch1,2013.Allinvoicesmustbepaidinordertoexhibitatthe2013scientificsession.

••• Due to the limited number of advertisements available, reservations are taken on a first-come, first-served basis.

Contact information: JeffRoachjeffr@aacd.com800.543.9220Phone608.237.8823DirectLine608.222.9540Fax

* 10% discount for AAcd corporAte MeMbers

aCCePtaBle eleCtroniC format (mAC & pC FORmAt):

Press Quality PDf createdfromnativefile(withbleedisrequired–embedallfonts)

Other less desirable formats include (Mac & PC format)*:

• PhotoshopCS4(flattenedTIFfile,withbleed&cropmarks)

• InDesignCS4(withbleed&cropmarks)• IllustratorCS4

(textturnedtooutlines,withbleed&cropmarks)• QuarkXpress(6.0)

(NativeQuarkfileswillnotbeaccepted.AllQuarkfilesmustbesentasPressQualityPDF)

* Placed on: CD-ROM only* When sending Press Quality PDF it is required to have bleed.

Ifsendingnativefiles,donotsendanyunusedfiles.Besuretoincludeallplacedartalongwithprinter&screenfonts,acolorproofprintedat100%,andaprintoutofthediskdirectory.

* A Placement Order Form listing publication and placement MUST be included with all ads.

pRiCEs ARE As FOllOWs:

Tab Pages (7):(TableofContents,Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors)................... $2,500(USD)

Facing Pages (6):(Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors) ....................$2,300(USD)

inside Front Cover:...........................$4,300(USD)inside back Cover:...........................$4,200(USD)back Cover:.......................................$4,500(USD)

AACD2013SPONSORSHIPANDADVERTISINGFORM

Company & Contact information

CompanyName:_________________________________________________________________________________________________________

Address:________________________________________________________________________________________________________________

City:__________________________________________________ State:_______________________ Zip:_____________________________

Phone: ____________________________________________________________ Email:_____________________________________________

SponsorContactName: __________________________________________________________________________________________________

SPonSorShiPS anD aDvertiSinG (circle your choice)

Sponsorship item/s total $_____________________________

Allcompaniesapplyingforsponsorshipmustcompleteandsubmitanapplication.TheAACDwill not processtheapplicationuntilfullpaymentisreceived.

MeTHOD OF PayMenT:

CheckNo.:____________ Amount:$_________________________

CreditCardNo.:_____________________________________________ ExpDate:________________ CardSecurityCode:___________

NameasitAppearsonCreditCard: ________________________________________________________________________________________

CardholderSignature:_____________________________________________________________________________________________________

I/Wehavereadandwillabidebytheconditionssetforthonthiscontract,whichtheundersignedapplicantagreesispartofthiscontractforsponsorship.

______________________________________________________________________ Date:_____________________Authorized Signature/Title

Return to: Jeff Roach 402 West Wilson street, madison, Wi 53703Fax: 608.222.9540 | E-mail: jeffr@aacd.com

eDuCational SPonSorShiPS ( Sat)

CorporateLecture........................$6,500(USD)CorporateCorporateHands-OnWorkshop

FullDay(2Sessions)..........................$9,000(USD)HalfDay(1Session)...........................$6,000(USD)

*ContactAACDProfessionalEducationfordetailsSoCial enGaGementSWelcomeReception................................$20,000EditorialReception............................SOLDOUTAccreditedMembers

Reception........................................SOLDOUTAccreditationMentoring

Reception........................................SOLDOUTGBASReception...........................$6,000(USD)ExhibitHallSocialReception

1night(Thurs.orFri.)...................$15,0002Nights(Thurs.&Fri.)................ $25,000

Promotional BranDinGToteBags......................................... $15,000(USD)MeetingMobileApp................. $10,000(USD)Lanyards............................................$12,000(USD)

ProductSupplied..................$8,000(USD)HotelRoomKeys..........................$6,500(USD)HotelRoomDrops........................$3,500(USD)SiGnaGeInteractiveDigitalWall.............$20,000(USD)NorthConference

Escalators................................ CallforPricingMainEntranceStaircase....... CallforPricingSouthLobby.................................. CallforPricing

pROgRAm bOOk ADvERtisiNgTabPages...........................................$2,500(USD)FacingPages....................................$2,300(USD)InsideFrontCover........................$4,300(USD)InsideBackCover........................$4,200(USD)BackCover........................................$4,500(USD)

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AdvertisersandtheiragenciesassumeanyliabilityforthecontentoftheiradvertisementsinallAACDpublicationsandtheAACDWebsite,includinganyclaimsarisingtherefrom.TheAACDreservestherighttorejectanyadvertise-mentconsideredunsuitableaccordingtoAACDpolicy.ThecurrenteditoroftheJournal of Cosmetic Dentistry cannotbeutilizedinanyadvertisementforproductendorsement.OfficersoftheAcademy,membersoftheBoardofDirectors,andmembersoftheAmericanBoardofCosmeticDentistrymayendorseproducts,butmaynotincludetheirAcademypositionintheendorsement.AllelectedorappointedofficialsoftheAcademywhoutilizetheirtitlesintheirspeaking,writing,oradvertisementsmustincludeadisclaimerthatstates:“TheAACDdoesnotendorseanyproductsorcommercialtechniques.TheopinionsIexpressherearemyownandshouldinnowaybeinterpretedtoimplythattheynecessarilyrepresentthoseoftheAACD.”Inaddition,theAACDdoesnotrenttheuseofourmailinglistorpublishadsforcompetingdentalmeetingsintheJournal of Cosmetic Dentistry,theAcademy Connection,throughtheAACDeUpdate,orontheAACDWebsite.Anexampleofa“competingmeeting”isonetakingplacewithin30daysofthestartorfinishoftheannualAACDscientificsessionorregionalmeeting.

pAymENt tERms AND CANCEllAtiON pOliCyInvoicesmustbepaidwithin30daysofthedateofbilling.Ifaninvoiceispast30days,paymentneedstoaccompanythenewartworkforthenextad.Ifasecondadvertisementisscheduledwiththeoriginalinvoiceoutstanding,theadvertisingwillonlybeallowedtorunifpaymentforthenewadvertisementandfortheoutstandinginvoiceaccompaniestheartworkforthenewad.Coveradvertisementscannotbecanceled.Nocancel-lationswillbeacceptedaftertheartworkdeadlinehaspassed.Cancellationssubmittedfewerthantwoweekspriortotheartworkdeadlinewillbechargeda$250(USD)administrativefee.Anyadvertisercancelingacontractafterithasbegunwillbechargedashortrateinadditiontothe$250(USD)administrativefee.Theshortrateisdependentuponthetotalnumberofadvertisementsthathaverun.Allinvoicesthatbecomepastduewillbeassesseda5%latefeeforeachmonththeinvoiceremainsoverdue.AllaccountsmustremaincurrentinordertoexhibitattheannualAACDscientificsessionorregionalmeeting.

ProDuCtion CharGeSTheAACDonlyacceptsdigitalartworkasoutlinedintheadvertisingspecificationsguidelines.Anyvariationsmadetoartworksubmittedmayresultinadditionalcharges.

aD SuBmiSSion reQuirementSPleaseusethefollowingspecificationsforMacintoshandPCPlatformswhencreatingadsfortheJournal of Cosmetic Dentistry,AnnualAACDScientificSessionPreliminaryGuideandProgramGuide,RegionalMeetingProgramBook,Academy Connection,AACDeUpdateandAACDWebsite.

Preferred Software for ad Submissions•PressqualityPDF,withallfontsfullyembedded,showcropmarksandbleed

•AdobeIllustrator®Photoshop®InDesign®CS4•QuarkXPress™(NativeQuarkfileswillNOTbeaccepted,asAdobeInDesignisusedforlayoutofourpublications.AllQuarkfilesmustbesentaspressqualityPDFshowingcropmarksandbleed.)

Fonts•Postscriptfontsonly;noTrueTypeorMultimasterfonts• Includeallprinterandscreenfonts•Noappliedstylesforboldoritalic•ChangefontstooutlinesinIllustrator®,InDesign,andallapplicableprograms.

•FlattenallPhotoshop®files

Proofs for Print•Colorproofsmustbeprovided•TheAACDisnotliableforanyvariationsofanadifaproofisnotprovided

Saving Files for Print• Includeallhigh-resolutionsupportfiles•Adsizeiscorrect;CMYKfilesonly;300dpiforallart•SaveasTIF,EPSorAI(JPGorLZWnotaccepted)•Diskdirectorymustbeincluded• Indicatetheissuedateandpublicationname

Printing Specifications•Directtoplate;Four-color•Perfectbinding(JcD)•Spiralbound(Scientific SessionProgram Guide)•SaddleStitched(Academy connection, Scientific

Session Preliminary Guide, regional Meeting Program Guide)

Website Requirements•Adsizeiscorrect;RGBfiles;72dpiforallart•SaveasJPG,GIForPNG•ContactAACDforsizeandfilespecifications

Contact• DirectorofStrategicPartnerships, JeffRoach

jeffr@aacd.com, advertising@aacd.com,or800.543.9220

• ArtDirector,LynnetteRogersandGraphicDesigner,ElizabethKiracofegraphics@aacd.comor800.543.9220

ADVERTISINGPOLICY&SUBMISSIONREQUIREMENTS

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