aama presents china's media landscape_2017

The Third Dimension

AAMA Digital Media Connect

The Media Industry – By the NumbersContent First – Local Market Trends

VR Opportunities and InsightsMobile First for Content

The Star is You

CHINA’S FILM MARKET

on.wsj.com/1Y6UPL3 

The Chinese Box Office market is the fastest growing market in the world.It grossed $6.8 Billion in 2015

Content is KingThe Mermaid – in ChinaReleaed February 2016Directed by Stephen ChowCost $60.72m to filmPerformance Guarantees paid out

$60.72m2.45B RMB

$355,954,620

Content is KingFew Players

600 films

The US Market for Movies takes a top down approach to content.

$25 for IMAX 3D

WHERE DOES THE INVESTMENT GO

What is +?$3.5B

• Media• Applications• Social• Mobile• Hardware• Networks• Platforms• Engines• Analytics• Storage

VR CONTENT – WHERE OPPORTUNITIES LIE

VR is Outside the Home

Virtual Lobby vs. a Physical Lobby

http://vrscout.com

Light Chaser Studios

Founded by Gary Wang

$12m/film

120 people

In the US the battle is over VR at home or on the go.

Brought to you.

MOBILE FIRST

Mobile changes how we watch VIDEO around

the world.

Content, Platforms, and Apps

China’s livestreaming market is worth

$11billion.

China’s studios are multi-

channel. PC and Mobile

$430.8m4x growth

2nd largest market for video streaming

Mobile first