a/b mythbusters: common optimization objections debunked

A/B MYTHBUSTERSCommon Optimization

Objections:

Debunked!

For every $92 marketers spend to drive traffic to their website, only

$1 is spent on optimizing the experiences visitors encounter when they get there

With the proven benefits of testing, why aren’t more companies spending on optimization?

For every $92 marketers spend to drive traffic to their website, only

$1 is spent on optimizing the experiences visitors encounter when they get there

With the proven benefits of testing, why aren’t more companies spending on optimization?

We’ve compiled a list of common objections to testing and asked our

customers what they have to say about them.

(Source: Econsultancy)

Your website already rocks…

Your website already rocks…

MYTH BUSTED

or does it?

Today, internet users expect

MORETHAN EVER BEFORE.

Today, internet users expect

MORETHAN EVER BEFORE.

Figuring out the right experience to deliver customers is one of the

most valuable questions online businesses like yours can answer.

“We’re maybe as good as a coin-flip at guessing what’s going to be best

for our users. We rely on testing to just make better decisions.”

Peter KoechleyCo-founder

You don’t have time for testing

You don’t have time for testing

MYTH BUSTED

It’s quicker than you think

You can get a test up and running…

You can get a test up and running…

in a matter of

MINUTES

“Optimizely made building the experiment quick and painless.

Within two weeks we’d figured out how to boost

trial sign-ups by 24%.”

Paul GodfreySenior Developer

You have a lot of other priorities. Maybe you’ll bring

on A/B testing next quarter

You have a lot of other priorities. Maybe you’ll bring

on A/B testing next quarter

MYTH BUSTED

The time to start testing

is YESTERDAY

The average conversion rate

3%FOR AN E-COMMERCE WEBSITE IS ONLY

The average conversion rate

3%FOR AN E-COMMERCE WEBSITE IS ONLY

For a SaaS site, it’s 7% and for media, it’s 10%. A/B testing is the most used

method for improving conversion rates.(Source: Search Marketing Standard)

“My only regret is that we didn’t start optimizing from day one. One of our early

experiments generated a $40k return in monthly marketing ROI.

My advice? If you care enough to install Google Analytics,

you should be A/B testing as well.”

Steve Cannon

Your internal testing platform works just fine

Your internal testing platform works just fine

MYTH BUSTED

Optimizely supports your business more quickly and flexibly

than homegrown solutions

“We were initially using a testing platform built and operated in-house, but found out quickly it was difficult to develop and lacked the functionality needed to test frequently. Optimizely has vastly improved our process by facilitating better flexibility, analysis, and reporting.”

Eric Hanser, Lead Strategist

You’re doing a site redesign and don’t

have time to focus on testing until after that

You’re doing a site redesign and don’t

have time to focus on testing until after that

MYTH BUSTED

A redesign without testing

is a waste of time and resources

Testing before and during a redesign helps you understand

WHAT’S WORKING WHAT ISN’T

before you spend time designing and implementing changes.

Testing before and during a redesign helps you understand

WHAT’S WORKING WHAT ISN’T

before you spend time designing and implementing changes.

That way, your team can focus on building things that are proven to drive results.

“A/B testing was extremely important in our website redesign process. Instead

of launching the new site and analyzing the results later, we could try different

variations and see what worked during the design process.”

Do KilCreative Director

“Testing influences the product and design teams to build things in a

certain way. We can measure things like how much money we saved because we stopped a certain

design from going out - it’s very powerful.”

Brian AshbaughSenior User Researcher

You want to do more advanced testing, but don’t have the

development resources to set it up

You want to do more advanced testing, but don’t have the

development resources to set it up

MYTH BUSTED

You can do a whole lot without any development

resources at all

With Optimizely’s visual editor,

BUILD and launchANYONE

EXPERIMENTS IN MOMENTS.

CA

N

Optimizely’s a visual editor,

BUILD and launchANYONE

EXPERIMENTS IN MOMENTS.

CA

N

Even without technical know-how, users can track clicks and pageviews, build audiences for custom targeting, and

QA experiment interactions for any given user.

“Optimizely was a superb platform for the task, saving many hours of

‘engineering time’ and making the testing process easy for team

members with less technical skills (but other priceless qualities).”

Shai AlonFront End Engineer

You don’t have the budget

You don’t have the budget

MYTH BUSTED

The ROI speaks for itself

Successful brands and companies have seen HUGE WINSPresident Obama raised an additional $60 m

using website optimization.

Successful brands and companies have seen HUGE WINSPresident Obama raised an additional $60 m

using website optimization.

SmartWool boosted revenue per visitor by 17%. The Guardian increased

subscriptions by 46%.

“We tested using different images on the homepage of our site.

The result - a 14% lift in conversions, which had a sales

value of 2 million USD per year.”

Martin VinterOnline Business Development

“Testing with Optimizely pays for itself. With all the gains in conversions, in addition to how fast I can get a test

turned around - literally the man hours I’m saving by not having to leverage the tech team as much - those are

huge impacts to our business.”

David YeomVP of Marketing

You only need to run 1 or 2 tests to learn all you need

to know about your site

You only need to run 1 or 2 tests to learn all you need

to know about your site

MYTH BUSTED

You’ll be surprised by what you can learn from proper and continuous

testing

“There are 100 ideas we want to test in the near future. Optimizely adds to our ability to move quickly

and build on our site - test early, test often, launch early,

launch often.”

Peter KoechleyCo-founder

You don’t know how to get started

You don’t know how to get started

MYTH BUSTED

Don’t worry, we’ve got your back!

Ready to learn what optimization can do for you?

to learn more & get started today!

proudly brought to you by

Request a demo