a/b testing ftw
Post on 13-Jan-2017
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A/B Testing FTW
Josh Pollock - JoshPress.net - IngotHQ.com
Hi, I'm Josh!
Why A/B Testing?
Money Is Nice
Business Planning Comes First
Why You Need To Test All The Things
Increasing your Conversions
Sell More
Grow Quicker
Validate Your Business Plan
Test Your Assumptions
It is simple
WHAT TO
TEST?
What To Test?
● What To Sell● How Much To Sell It For● Who To Sell It To● How To Describe It● What Colors To Use● How To Call User To Action● Where To Call Users To Action
WHERE TO
TEST?
Where To Do It
● On your website○ A/B Test Always
● Via social media○ Vary your sharing messages, track what works
● In advertizing○ Twitter, Google, Facebook etc, give you great analytics,
use them!
How?
DEMO TIME!
Questions?
Josh Pollock - JoshPress.net - @Josh412
Ingot - IngotHQ.com - @IngotHQ.com
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