about mediawhiz

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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.

Capabilities

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MEDIAWHIZ LEADERSHIP BY THE NUMBERS

#6 Top Search

Marketing Agency

Only 1 of 3 Independents in Top 10

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OUR SERVICES

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WHO WE ARE

oHistory of results (2001-Present)

oProprietary access and technology

oIndustry Leader

oPractice Innovators

oPrograms of Continuous Improvement

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GOOGLE DOES A CASE STUDY ON MEDIAWHIZ

“…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by

365 percent.”

http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html

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MEDIAWHIZ = INDUSTRY INNOVATORS

In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011

How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search April 26, 2011

PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011

Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations February 28, 2011

INDUSTRY LEADING EXPERTISE

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June 14th Facebook Ads

Article written by MediaWhiz

…Other agencies come to us for

help

What We Do

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SOCIAL MEDIA

Paid

• Constant Ad Freshness• Micro-Demographic Targeting• Likes and Sales • Cross-channel integration• Performance Guarantee

Earned

• Best Practices Audit • Page Optimization• Social CRM Training & Execution• Scheduled engagement• ROI Tracking

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SEARCH ENGINE MARKETING

PPC

• Cross-channel tracking• Keyword-level Call Tracking• Offline Passback & Coupon Tracking• Growth & Efficiency• Performance Guarantee

SEO

• Rigorous 3-Part audit • Watson Keyword Scoring• Advanced Link-Building Strategy• SEO Editorial Training• Performance Guarantee

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LOCAL SEARCH AND REPUTATION MANAGEMENT

Local• Claiming & Verification Management • Google/Bing Place optimization• Integration with Paid Search

ORM

• Protect Brand Reputation• Displace Negative Listings• Hundreds of Brandable assets• Custom Content Creation• Performance Guarantee

Additional Channels

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AFFILIATE MARKETING

Consumer responds to a display(banner), Email, search or social

ad

Consumer then is driven to the lead form(on site) and completes lead form(tracked via site pixel)

1 2

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EMAIL MARKETING

o350M+ records

o98% Inbox delivery

oStringent frequency controls

oProprietary technology

oTargeting (profile, behavioral, geographic)

oMultivariate testing

oCreative scoring

oCompliance expertise

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DATA ACQUISITION MARKETING

User signs up foran offer

User then opts-in to receive anadditional offer/information

User completes registration form

1 2 3

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SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC

OVERVIEW APPROACH

RESULTS:

o Addressed Technical Issues

o Targeted Keyword Selection

o Developed On-Page Content Plan

o Implemented Link Strategy

o KPI Measurement & Refinement

Client Category Leading Bank

ObjectiveIncrease targeted traffic from non-branded organic search as well as funding request amounts

• Non-branded organic search traffic increased 157%

• Funding request amounts increased 424% in 8 months

Aug. '10

Sept. '10

Oct. '10

Nov. '10

Dec. '10

Jan. '11

Feb. '11

Mar. '11

Apr. '11

0500

1,0001,5002,0002,5003,0003,5004,0004,5005,000

$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000

1,527

3,930

$687,327

$3,603,621

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MEDIAWHIZ PAID SEARCH RESULTS – ORDER VOLUME TRIPLED

OVERVIEW APPROACH

RESULTS:

o Diagnostic of existing program

o Deployed MediaWhiz technology

o Keyword level call tracking

o Implemented optimization strategy

o Continuous Growth and Efficiency Program

50 Days after search campaign launched

Client Category

Major Telecom/ Broadband company

ObjectiveIncrease local phone and broadband order volume and maintain <$100 CPO

Weekly order volume increased by 320%...

0

50

100

$150

Before Mediawhizcampaign

125

50 days afterMediawhiz campaign

94

… while cost per order decreased by 25%

0

500

1,000

1,500

Before Mediawhizcampaign

430

50 days afterMediawhiz campaign

1,380

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MEDIAWHIZ ORM RESULTS – REPAIRED REPUTATION AND HIGHER CONVERSION RATE

OVERVIEW

oTargeted content developmentoBrand asset creation and activityoLink Building to high potential listingsoSocial content seeding and distributionoDe-optimization of negative listings

RESULTS

APPROACH

100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz

Client Category Executive Brand Management

ObjectiveRemove negative listings from Top 10 Google results and build and rank brand assets to control messaging

Target Customer Potential clients researching name

Negative Listings Removed, Brand Assets Built

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AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN

OVERVIEW

oGenerated 1MM+ new accountsoReduced acquisition costs by 30%oProgram success led to significant sales for other products

APPROACH

RESULTS:

o Identified target segmentso Selected appropriate existing & new

publisherso Optimized creative and landing pageso Enabled real-time approvalso Ongoing optimization of creative and media

Client Category Financial Services: Credit Card

Objective Acquire consumers for low awareness credit card brand

Target Customer Sub-prime market

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EMAIL MARKETING – COST PER ENROLLMENT <$850

OVERVIEW

oAchieved <$850 cost/enrollment, 35% better than targetoGenerated 1,500 applicants per monthoIncreased conversion rate significantly to 7.4% from 1.3%oBrand equity protected

APPROACH

RESULTS:

o Advanced targeting; profile, behavioral, situational & DMA

o Multivariate testing: subject, creative & landing pages

Client Category

For Profit Education; On-Campus and Online

Objective Acquire enrollments for <$1300

Target Customer

A18+ seeking further education; undergraduate & graduate degrees

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INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM

OVERVIEW

o Grew revenue 84%o Increased conversion to sale by 53%o Grew ROM from 1.5:1 to 2:1o Monthly lead volume increased by 38%

Note: ROM is Revenue / Marketing Spend

APPROACH

RESULTS:

o Integrate Search, Email, Affiliate & Display efforts

o Optimize conversion path

o Create testing strategy & methodology

o Micro-segmentation / targeting

o Full data transparency

Client Category

Leading Aesthetic Services Company

ObjectiveAcquire new customersIncrease ROMGrow market share

MediaWhiz solution

Paid search, Affiliate, Data Acquisition & Email channels

How We Get Results…

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Strict ROI Focus

• Our technology, our team structure and our methodology is built around direct response performance.

Team of Experts

• Our team of seasoned experts are experienced in building programs built to drive the bottom line.

Innovative Technology

• MediaWhiz has customized best-of-breed technology that integrates measurement of important front-end traffic & ranking metrics with critical ROI performance metrics.

Guaranteed Results

• A proven track record of driving performance resulting in massive increases in ranking, traffic and most importantly sales.

PERFORMANCE MARKETING METHODOLOGY

Cycle of Continuous Improvement

A TEAM OF EXPERTS

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Account Manager

SEO Strategist

SEO Analyst

PPC Strategist

PPC Analyst

SMO Strategist

SMO Analyst

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GAME-CHANGING TECHNOLOGY

CROSS-CHANNEL ATTRIBUTION – PUTTING IT ALL TOGETHER

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Actionable Insights

- Impact of one media channel on another - Individual channel contribution to revenue (both direct and indirect)

- Accurate media optimization driven by direct and indirect contribution

74.5% conversion

37.8% conversion

Although Facebook users spend a significant amount of time online within the social network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media content are actually 50% more likely to click on paid search ads and 1.7 times more likely to purchase through search. As you manage and optimize Facebook Ads, it is important to analyze cross channel performance and adjust spend and messaging accordingly.

Next Steps

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CONTACT JEFF ZELAYA

Let’s schedule a phone call to discuss your needs.

Phone: 954.423.0226

Email: jzelaya@mediawhiz.com

LinkedIn: http://linkedin.com/in/jeffzelaya

Twitter: @JeffZelaya

Or visit our site for more information:

http://www.mediawhiz.com