about us - esriproceedings.esri.com/library/userconf/biz-summit16/papers/business_18.pdf · about...

Business Case

About us

WORLDWIDE LEADER IN SKIN CARE

THE INVENTOR OF MODERN SKIN CARE

About us

F o u n d e di

D eve l o p m e n t

L i s t e di n DAX(Ge r m a nSt o ck In d ex) s i n c e2 0 0 8

BEIERSDORF AT A GLANCE

GLOBAL BRANDS, LOCAL ORIENTATION

About us

E u c e r i n

H a n s a p l a s t

Context

RETAIL

Context

Shopper: Smart + Multi Channel

Context

“Save for what

you want”

Retailer own brand

Context

Business Case

In a normal day, we found

approximately 1500 brands....

Context

… if that day we go to the supermarket,

the figure raise to 35.000 hits!

We need to know whats happen

What we were doing in the field?

Context

What we were doing in the field?

Context

• Stores: 3.140

• Visits / year: 31.000

• Questions / Visit: 230

• Answers / year: 7 Mill.

• Pictures / year: 62.000

What we were doing in the field?

Context

What we will do tomorrow?

How much information obtain

from the field?

How much information obtain

of third party?

Why not put them together?

And if we add the variable

"where"?

And if we add the variable

“now"?

and if we do

ALL more

accessible?

What are we doing with Esri?

Context

COLLECTINGSTAGE

1PROCESSING

STAGE 2

ACTIONINGSTAGE

3

What are we doing with Esri?

Selling point• Live panel

Trade routing• Direct• Indirect

Enrichment• Nielsen: prices, market share,

potentials• Layers/ContentsIntegration• Generate information• Gain perspective

Our reality

Conclusions

Conclusions

Conclusions

• e nv i r o m e n t

.

• B e i e r s d o r f.

•

.

•

.