academy oost congres - steven van belleghem

Time to change

@StevenVBE

It’s not about social media

@StevenVBE

It’s not about technology

@StevenVBE

It’s about PEOPLE

CONVERSATIONS between people

Conversations build a reputation.

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You have l oads o f

Unused Conversation

Potential !

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Open your eyes & earsStart looking for your Unused Conversation Potential.It’s everywhere.

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Conversation Company boosts your business through:

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People

Culture

Social Media

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Company Culture is the Conversation Guide

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Brand positioning is the long term effect of company culture

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Company Culture is the only long term strategy of the Conversation Company

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Conversation Company boosts your business through:

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Culture

Social MediaPeople…………………………

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In the Conversation age, PEOPLE are the media

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28%

Unused Conversation Potential:

Customers………………………………………….………..……………..…………………………………………

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40%

Unused Conversation Potential:

Employees………………………………………….………..……………..…………………………………………

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Conversations from external stakeholders

Con

vers

atio

ns f

rom

in

tern

al s

take

hold

ers

Proudcompany

Conversationcompany

Boringcompany

Adoredcompany

Conversations from external stakeholders

Con

vers

atio

ns f

rom

in

tern

al s

take

hold

ers

Customer experience

Proudcompany

Conversationcompany

Boringcompany

Adoredcompany

Conversations from external stakeholders

Con

vers

atio

ns f

rom

in

tern

al s

take

hold

ers

Proudcompany

Conversationcompany

Boringcompany

Adoredcompany

Cul

ture

& n

ews

cont

ent

The magic words:Train & facilitate

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Become anopen kitchen

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Conversation Company boosts your business through:

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People

Culture

Social Media……………………………….……

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Social Media are NOT the goal………………………………………….………..……………..…………………………………………

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Social Media are the perfect partner of the Conversation Company

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Until now, we only used the first dimension of their power

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First dimension:people to build reach

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Seconddimension:Collaboration

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Str

uct

ura

l co

llab

ora

tio

n

Low

Reach

High

Lo

wH

igh

Str

uct

ura

l co

llab

ora

tio

n

Low

Reach

High

Lo

wH

igh

Current focus of most companies

Str

uct

ura

l co

llab

ora

tio

n

Low

Reach

High

Lo

wH

igh

All four quadrants have value

Str

uct

ura

l co

llab

ora

tio

n

Low

Reach

High

Lo

wH

igh

Str

uct

ura

l co

llab

ora

tio

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Low

Reach

High

Lo

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igh

Consumer consulting board

Conversations

Broad, open Collaboration

CustomerExperience

Content

OPEN AUTHENTIC POSITIVE

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………………………………………….………..……………..…………………………………………A true people centric Company Culture

Employees Customers

Collaboration

Content

Conversations

Customer Experience

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………………………………………….………..……………..…………………………………………A true people centric Company Culture

Employees Customers

Collaboration

Content

Conversations

Customer Experience

Customer Experience is about what you DO,Not whay you SAY.

Unused Conversation Potential:

Customer Experience………………………………………….………..……………..…………………………………………

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Service schizophrenia

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………………………………………….………..……………..…………………………………………A true people centric Company Culture

Employees Customers

Conversation Management is about observing, facilitating & joining.

Conversations

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………………………………………….………..……………..…………………………………………A true people centric Company Culture

Employees Customers

Content should be the start of a good conversation

Content

Content does NOT equal campaign

Unused Conversation Potential:

Content………………………………………….………..……………..…………………………………………

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Content

Specific update, project or campaign

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………………………………………….………..……………..…………………………………………A true people centric Company Culture

Employees Customers

Collaboration is an extreme form of customer centricity.

Collaboration

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They are employees

that are not on the payroll …………………………

Start now!………………………………………….………..……………..…………………………………………

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48

Thank you!………………………………………….………..……………..…………………………………………

linkedin.com/in/stevenvanbelleghem

@stevenVBe

Steven@VanBelleghem.biz

Let’s connect on

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Erwin Nyhoff