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ACCELERATINGCAREER PATH
ICPM1
20 weeks to a roadmap of transformation! Welcome to the International
Certificate in Product Management & Marketing (ICPM) course.
Pinkesh ShahDirector of ProgramsInstitute of Product Leadership
Keepingmanagementeducationrelevantfor productprofessionals
WELCOME MESSAGE FROM THE INSTITUTE
The Institute of Product Leadership was formed in conjunction with
Executive Product Industry Council (EPIC) - IPL’s motto was singular - to
design and deliver a program for senior tech professionals to accelerate
their transformation into product managers. The learning cycle started
from building innovation and culminated in productizing it in the global
context and that of emerging markets.
Our Story:
International Certificate in Product Management & Marketing (ICPM) is an
experiential program delivered in a hybrid (on campus/off campus) model
by world class practitioners and faculty. These leaders will work with
global stakeholders to conceive, validate, build, and launch products that
ultimately delight the customers.
ICPM’s Story:
Welcome to the Institute of Product Leadership!
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26 WEEKS AT ICPM
Program Highlights
MONTH 5
Product Labs+
Certification
MONTH 3
Skill 3Immersion
MONTH 1
Skill 1Immersion
MONTH 4
Skill 4Immersion
LEAN START-UP Product Labs - Learn by DoingLive Online Courses + Face to face immersions
3
MONTH 2
Skill 2Immersion
With the sole focus to assist working professionals
transition and accelerate from technical and
functional roles to business leadership roles, ICPM is
the world's first certification program in Product
Management & Marketing.
Acceleration Is Key:
ICPM’s experiential learning will be made actionable
through real-world projects, Harvard case study-led
discussions, and interactions with industry
executives.
Experiential - Learning By Doing:
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The integrated curriculum is delivered by
best-in-class global practitioners and faculty. All
courses are delivered live on an interactive video
conferencing mode with pre-reading, actual sessions
(3 hours each) and post session exercise or
assignment. Every participant is also engaged in peer
learning through open discussion forums within the
class including faculty and industry mentors in an
continuous mode. Learning from your desk - you
don’t need to sacrifice your work life to learn and get
ahead in your career.
Hybrid Learning (Live + Online):
Productize a great idea - Day 1 on projects based on
the ideas -Bring Your Own Idea -(BYOI) - you submit
or a real world business problem identified from the
industry. The goal of these course projects is to
produce a complete product and business plan for
the start-up idea or the business problem.
PM Skills: From ‘What an idea’ to ‘Let’s ship!’
It is a program designed and delivered by senior
practitioners for practitioners and accredited by
AIPMM, USA (www.aipmm.com)
Globally accredited certification:
If you are an entrepreneur in the making - this is the
cherry on top! At the end of the course the project
output would be evaluated by a panel of industry
experts on the Executive Product Industry Council
(EPIC) board of IPL and VCs from the industry.
Product Labs - Learn by Doing:
INDUSTRY CONNECT
COMPANIES ON CAMPUS
InformaticaInfosysFlipkartRedbusMumbai AngelsIlantus
Some influential speakers who have visited the Institute of Product Leadership over the years
Amit Phadnis - Chief Digital Officer, GE HealthcareShekhar Kirani - Partner, Accel PartnersDharmendra Singh - CCM, Schneider ElectricDhimanth Parekh - Head of Product Mgmt Hoopos.comRamkumar Narayanan - VP Technology & Managing Site Director, VMware
Sarit Arora - UX Lead, YahooSharad Sharma - CEO Brand SigmaVivek Kumar - Sr. Product Manager Amazon.comAlok Goel - Chief Product Officer Red BusSaran Chatterjee - Ex-VP Products, FlipkartSanjeev Kumar - MD/ #Head Informatica
Growing startups, MNC R&D Centers, Venture Capital Firms, IT Services Products & Platform groups - are all looking for business leaders who can help with their “productizing” initiatives. We invite all of you to get more involved with the insti-tute as an employer, mentor or a speaker!
Fusion ChartDellCiscoJam CrackerMagna QuestJDA
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Ameen Haque
Founder at The Storywallahs
Aslam Hirani
Entrepreneur and Agile Coach
naveen lakkur
CMD, CARMaVenture Services
Director of ProgramsAssociations:
IBM, McAfee, NetIQ
PINKESH SHAH
Product Management ExecutiveSan Francisco Bay Area
RAHUL ABHYANKAR
Leadership & Executive CoachAssociations: ITC, Motorola
vishwanath. p.
FACULTY
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Kanupriya Sindhu
Independent Consultant/Digital Marketing Faculty
Karthi Subbaraman
Chief Product Officer,Xperian
Director of Product Management,Oracle
SaiSatish Vedam
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http://www.in.linkedin.com/in/spramesh
Current location: BANGALORE
Education:B.E (E&C)
Previous Experience: Scripts Development Deployment & QA
Experience (Years):18 (Eighteen)
Area of Expertise:Telecom, Networking, VoIP & PlatformEngineering QA Manager
RAMESH PALANISAMYManager - Software Development, QA
Alumni
GIVES YOU EXPOSURE IN ALL AREAS OF PRODUTIZING PROCESS
ICPM attracted me because I was looking to get exposure to Functional skill set on Product Management. With 18 Years of Engineering exposure & Gained great amount of Networking Domain Expertise, ICPM offered the “best combination” of three things I wanted: a strong peer network, foundational business skills, and “an environment conducive to the entrepreneurial spark.”
Regarding the acquisition of skills, I admire to do the Research analysis, Customer in sighting& Analytics. Unlearn to approach ina certain way &to take a limited set of incomplete information and work forward in the best way possible.
http://www.twitter.com/spr_ramesh
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http://www.linkedin.com/in/karthikmadhava
Current location: Bangalore, India
Education:B.E. in Computer Science & Engineering
Previous Experience: Cisco SystemsJuniper NetworksNetwork Appliance
Experience (Years):13 (Thirteen)
Area of Expertise:Network Aware Appli-cations (Telecom, IP and Storage Networks) Partner Ecosystems
karthikmadhava
KARTHIK MADHAVAProduct ManagerCisco
FROM A GOOD TO A GREAT PRODUCT MANAGER
I have been a Product Manager for more than 3 years now, having sucessfully taken to market several products. Initially I wasn’t sure if I really needed such a comprehensive program but I am so glad I actually joined it.
It gave me a contextual perspective on things I was already doing (adding structure to it)but also enabled me with advanced techniques& best practices around both inbound and outbound marketing. The program went beyond functional skills into leadership skills and that’s where I believe the impact has probably shaved off a couple years in my journey to the top!
I am a lot more confidentas I accelerate my next level of career path and I can count on a lifelong network of practitioners and industry connect to help me in that journey of going from Good to Great!
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Alumni
User Experience Design
Design thinking
Product Thinking:
Business Design
Business Model Canvas
Value Proposition Design
Value Proposition Design
Product Marketing
COURSE MODULES
Agile Product Management
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.....
User Interface Design
Interaction Design
Visual Design
Branding
Design Pattern
.....
Product Thinking & Dual Track Agile
Release Planning
Agile Methodologies
Product Roadmap
Agile Practicum
.....
Buyer Persona: Compelling Value
Positioning Statement, Launch & Marketing Plan
Sales Cycle and Sales Enablement
Marketing Metrics & Tools
Segmentation and Target Market Sizing
.....LEAN START-UP Product Labs -Learn by Doing
As part of the curriculum requirements participants are required to work from Day 1 on projects based on a real world business problem identified from the industry. The goal of these course projects is to produce a complete product and business plan for the start-up idea or the business problem.
At the end of the course the project output would be evaluated by a panel of industry experts on the Executive Product Industry Council (EPIC) board of IPL and VCs from the industry. An executive coach is assigned to each of the projects to mentor on various aspects of Product Management throughout the project.
INTEGRATED CURRICULUM
Industry relevance & actionable learning through hands on immersions are the design drivers for the program experience.
Through specific courses with connection points, the goal is to prepare participants holistically avoiding building isolated skillsets.
CONTINOUS LEARNING
All courses are delivered live on an interactive video conferencing mode with pre-reading, actual sessions (3 hours each) and post session exercise or assignment. Every participant is also engaged in peer learning through open discussion forums within the class including faculty and industry mentors in an continuous mode.
KEY BENEFITS
Experiential learning
Industry Connect
Global Recognition
Leadership Skills
why IPL?
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http://in.linkedin.com/in/rajarambhaskaran
Current location: Bangalore, India
Education:BTech – Computer Science
Previous Experience: General Electric, Infosys Technologies
Experience (Years):14 (Fourteen)
Area of Expertise:Authentication, e-commerce Fraud, Portfolio Management
RAJARAM BHASKARANSr. Project Manager
CA Technologies
A DEEP DIVE INTO WHAT PRODUCT MANAGEMENT MEANS
“The ICPM program has exposed me to the bells and whistles of what it means to be a Product Manager. Experiential learning by actually applying the concepts through exercises/projects and small cohortthat allows the participants to hear from each other on their experiences and challenges faced were the highlights of the program.
Access to senior practitioner faculty and their availability to mentor me whenever I have a question was just amazing. Finally the networking opportunities offered means that any help you need is just an email or a post away. The fact that the faculty and the course participants have an impressive track record of success also means that I have now built a valuable network which I intend to leverage for the rest of the career path!
I would recommend ICPM for any business leader who wants a strong business foundation to cover all aspects of a product lifecycle from ideation to capitalization of the idea. ”
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Alumni
Current location: PUNE
Education:PMP®, MCM, BCS
Previous Experience: ERP (SAP, Infor)Consulting, Implemen-tations, Rollouts,Localizations, Global Support
Experience (Years):20 (Twenty)
Area of Expertise:Program / Project Management around ERP Software(SAP, Infor)
http://in.linkedin.com/pub/sameer-deshpande/6/65b/100
http://twitter.com/sameers_deshpan
SAMEER DESHPANDEConsultant
TO TRANSIT YOURSELF INTO THE FIELD OF PRODUCT MANAGEMENT
Sameer says, he asked this question to himself and his peers. “To my surprise, I found that very few people are aware about Product Management. Many companies leave it either to Marketing or Engineering teams. Result is then obvious –Products, which do not meet customers’ needs at all or over-engi-neered products.”
Sameer then adds ICPM is the course, which inculcates the basic as well as advanced aspects of Product Management and brings out how it results into products that are delightful for the customers as well as profitable to the company.One gets to learns all these in an experiential manner from the faculties that are drawn from the best in the industry. Therefore, he feels that if one wants to transition himself/herself into the field of Product Management, ICPM is the best course.
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Alumni
Conflict ManagementTM
Series of leadership interventions , psychometric assessments &executive coaching helps develop a personalized development Plan
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Let’s get you into the limelight!
The essence of the Placement Assistance Program is to is to provide a direction on:
• Industry developments which impact the career scalability.• Opportunities for collaboration with industry in applied research and development and other business development activities related to training services and products.• Opportunities to improve the outcomes for key client groups.• Facilitating links with industry clients, MNC’s & growth startups that need junior & senior Product managers & Product marketing managers. They are invited to attend campus immersion for selection.
Today more than ever, a powerful and influential industry connect is essential for program success and advancement. Technology and industries are changing unpredictably and at exponential rates.
At the Institute of Product Leadership we have made connections in the Product Industry & with several MNCs & growth startups that need junior & senior Product managers & Product marketing managers. They are invited to attend campus immersion for selection.
Our goal is for everyone who wants full-time employment to get multiple offers. While we continue to work on the industry academia alliances, we ensure that we provide networking sessions with the perspective of placement.
CAREERS
NIKHIL GUPTAProduct ManagerAricent Technologies
http://www.linkedin.com/pub/nikhil-gupta/61/249/7b9
Current location: Gurgaon, India
Education:B.Tech IT - Manipal University
Previous Experience: Aricent , IPcelerate, Taluna
Experience (Years):09 (Nine)
Area of Expertise:Unified Comm – Video and VOIPProduct Management,Go-to Market
nikhilslounge
CLASS OF SPRING 2013
CREATING PRODUCTS THAT MATTER
My journey as Product Professional and Unified Communication leader,humbled me to launch couple of Enterprise –SMB Products in the past 5 years.
Having been through the rigor of Product management by picking skills on the job, I wanted to validate my strengths and equip myself better as a Product Leader.
The program is a true delight. It has helped me sharpen my focus, shatter my mis-conceptions and most importantly helped me hone right skillsto create Value for Customers.
I can now connect the dots… and infuse elements of Market research, Design and Technology with-in the Product Space. The learning at ICPM was a revelation, and now part of my DNA.
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sg.linkedin.com/in/augggiesam/
Current location: Singapore
Education:B.E., Madras University
Previous Experience: MasterCard Worldwide, Barclays, Wipro Technologies
Experience (Years):10 (Ten)
Area of Expertise:Payment Industry, Financial Services
AUGUSTINE SAMUELProduct ManagerVisa
CLASS OF SPRING 2013
PERFECT LAUNCHER TO MY PRODUCT MANAGEMENT CAREER!
Joining the program from Singapore it was “the best choice” having a perfect combination of on-campus and live online courses. The faculty selection for all courses was just amazing.
They were all real industry practitioners who delivered best practices of Product management, Product Marketing, Finance & leadership skills. They were not just based in India, but they came from various parts of the world giving me the true global experience.
This program not only enabled me with actionable learning but also supported a career path transition while I was still in the program!
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Engineering Leaders (Dev/BA/QA/UX)
Product Managers, Product Marketing Managers,
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ELIGIBILITY & APPLICATION PROCESS
Program Managers, Project Managers
Architects & Technologists
Solutions Managers
Pre/Post-Sales, Tech Support, BD
IDEAL ATTENDEE PROFILE:
Submit filled application form Or
program timelines and fees
APPLICATION
Write to: engage@ipl.edu.in
Please write to engage@ipl.edu.inOr Call +91 973 805 4441
USA :10181 Bilich PL Cupertino,CA 95014 USTele: + 1 713 568 8154
INSTITUTE OF PRODUCT LEADERSHIPIndia : No.1, KDP Building, 3rd Floor,Kira layout, Hosur Main Road,Bangalore, India 560029Phone: + 91 974-099-1601
twitter.com/prodleader
linkd.in/prodleader
engage@ipl.edu.in
www.productleadership.com
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