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Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Engagement

Nicky Squair

2Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Have you met these people?

Mr Engaged Mr Undecided Mr Uncommitted

3Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

SATISFACTIONHow much people like it here

COMMITMENTHow much people want to improve business results

ENGAGEMENTHow much people want to—and actually do—improve business results

What is Engagement?

Engagement raises the bar—more difficult to engage employees,but engaged employees behave in ways that improve business results.

Engagement: The state in which INDIVIDUALS are emotionally and intellectually committed to the organization or group.

4Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Consistently speak positively about the organization to coworkers, potential employees, and customers.

SAYSAYSAYSAY

11

STAYSTAYSTAYSTAY

22

Have an intense desire to be a member of the organization.

STRIVESTRIVESTRIVESTRIVE

33

Exert extra effort and engage in behaviors that contribute to business success.

Our Model Of Engagement

• Increasing employee engagement will help us develop high-performing teams

• It produces behavior that will help fulfill an organization’s promises to customers—and in so doing, improve business results.

*3 step Engagement Model developed by Hewitt Associates

5Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

For each employee, the numeric scores for the six engagement questions are averaged.

If the average score is 3.65 or higher, the employee is considered engaged. If the score is lower, they are categorized as unengaged.

The Engagement Index is then the percent of people that are considered engaged (e.g., a score of 52 means that 52 out of 100 people - or 52% - are engaged).

How Is Engagement Calculated?

Say Given the opportunity, I tell others great things about working here.

Say I would not hesitate to recommend my company to a friend seeking employment.

Stay It would take a lot to get me to leave my company.

Stay I rarely think about leaving my company to work elsewhere.

Strive My company motivates me to contribute more than is normally required to complete my work.

Strive My company inspires me to do my best work every day.

6Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

People• Senior Leadership• Manager• Coworkers• Customers

Engagement

These drivers have remained consistent over time

7Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

People

8Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

Competitive Rewards• Pay• Benefits• Recognition

People• Senior Leadership• Manager• Coworkers• Customers

Engagement

These drivers have remained consistent over time

9Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Competitive Rewards

10Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation

Competitive Rewards• Pay• Benefits• Recognition

People• Senior Leadership• Manager• Coworkers• Customers

Engagement

These drivers have remained consistent over time

11Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Company Practices

12Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation

Competitive Rewards• Pay• Benefits• Recognition

People• Senior Leadership• Manager• Coworkers• Customers

Work• Work Activities• Processes• Resources

Engagement

These drivers have remained consistent over time

13Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Work

14Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation

Competitive Rewards• Pay• Benefits• Recognition

People• Senior Leadership• Manager• Coworkers• Customers

Opportunities• Career Development• Learning /

Development

Work• Work Activities• Processes• Resources

Engagement

These drivers have remained consistent over time

15Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Opportunities

16Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Six Categories of Engagement

Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation

Competitive Rewards• Pay• Benefits• Recognition

People• Senior Leadership• Manager• Coworkers• Customers

Opportunities• Career Development• Learning /

Development

Quality of Life• Work / Life Balance• Physical Work

Environment• Safety

Work• Work Activities• Processes• Resources

Engagement

These drivers have remained consistent over time

17Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Quality of Life

18Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Engagement Drives Total Shareholder Return

(30)

(20)

(10)

0

10

20

30

40

50

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Engagement (r = .54)

5-Y

ear

To

tal S

har

eh

old

er R

etu

rn (

%)

Engagement and Business impact

19Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Engagement and Retention

50.00

55.00

60.00

65.00

70.00

75.00

80.00

85.00

90.00

95.00

1 1.5 2 2.5 3 3.5 4 4.5 5 5.5

Pro

babi

lity

to R

emai

n w

ith

Com

pany

(%

)P

rob

abil

ity

to R

emai

n w

ith

Co

mp

any

(%

)

Engagement Drives Retention

Individual Engagement RangeIndividual EngagementAverage 1.0

Individual EngagementAverage 5.0

Year 1 Engagement & Year 2 Retention

Year 1 Engagement & Year 3 Retention

20Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Seven Focus Areas for Engagement

1. Career Management2. Performance Management3. Compensation – including total compensation

communications4. Increase praise and recognition of our people5. Provide more direction on how to meet their

development needs6. Increase influence our executives have on important

developments7. Continue to educate people on, and build, work/life

balance practices and policies

Employee engagement scores are impacted by these seven levers.

21Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Lasting thought . . .

“Be the change you want to see in the world.”

-Mahatma Gandhi-Mahatma Gandhi

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