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ACCIÓSupporting business CompetitivenessBest practices & lessons learned24th October

It is the Agency that

provides support for

the competitiveness of

Catalan enterprise

It is attached to the

Ministry for Business and

Labour and to the

Directorate General for

Industry of the Government

of Catalonia

It works to promote

innovation and

internationalisation, to

attract investment and to

encourage

entrepreneurship and

financing

It is the leading player in

action aimed at increasing

the competitiveness of

the Catalan business

fabric

What is ACCIÓ?

98% SMEs

Business fabric

600,000 companies

Industry/services balance

Traditional Industries Services New industriesChemicals

ElectronicsAutomobile

PharmaceuticalsMachineryBeverages

Graphic artsPaper

Beverages

TourismEngineering

Corporate universitiesLogistics

DesignShared services centres

TradeTIC

BiotechMedical tech

Renewable energiesCleantechNanotech

Smart CitiesElectric vehicle

AudiovisualAeronautics

Production diversification. Service sector: opportunity

Catalonia

Macro figures 2012

Innovation 2011

Internationalization2012

Attracting investment 2012

GDP mp: € 207,762M

Agriculture: 1 %

Industry and energy: 20.9%

Construction: 8.5%Services: 69.6%Real growth rate:

Expenditure on R&D:

€ 3,104 M

Internal expenditure

R&D/GDP: 1.55%

System of knowledge and research infrastructure:

25,474 researchers

The greatest number of innovative companies in

Spain: 5,434

World scientific

production: 1%

Catalonia exports:

€ 58,283 M (▲5%)

Catalonia imports:

€ 68,688 M (▼4%)

Companies that export

regularly: 13,801

1/3 of Spanish exporting companies are Catalan

Openness ratio, 2012:

16.7% of Spanish FDI is concentrated in Catalonia

5,100 foreign companies are established in Catalonia

40.2% of foreign companies in Spain are

located in Catalonia (2011).

Area: 32,106 km2

Population: 7.4 M

Catalonia within Spain

Data 2012. R&D, 2011

20% GDP

26% country’s

exports

16% total

population of Spain

6% Spanish

territory

Top of the 10 South European cities of

the future(FDI Int, 2012)

1st cruise ship destination in Europe and 4th in the world(El Periódico, 2012)

10th European airport in

passenger numbers

6th best reputed city in the world

(from a list of 100) Reputation Institute

5th most visited European city and 16th in the world(Euromonitor intern.

3rd European city best known as a business centre (C&W, 2011)

2nd world city in International Congresses(ICCA/BTCB, 2011)

4th foreign direct investment promotion(FDI Int.,2012)

Best city in terms of workers' quality of life

(C&W, 2011)6th city in Internal

transport and 6th in Office space

(C&W, 2011)

3rd highest investment in

research centres (KPMG, 2012)

2nd best city in promoting itself

(C&W, 2011)

Infrastructures

Barcelona International AirportAdditional airports in Reus, Girona and Lleida

Catalonia is well communicated with Europe and the road network

Port of Barcelona: main port in southern Europe and main Mediterranean cruise destination

High speed passenger trains that take just 2½ hours to reach Madrid

Major scientific infrastructures

� First and only particle accelerator in southern Europe. It is used to manufacture micro articles and new medicines, as well as developing materials for industry.

� The most powerful supercomputer in Spain and in Europe. It is used for supercomputation projects in the fields of life sciences, biotechnology and the chemical industry, among others.

� Dedicated to developing products for the automotive industry, it offers engineering, testing and standardization services to companies throughout the world

� The largest public microelectronic Research and Development Centre in Spain. Its main activity is R&D based on micro silicon and nanoelectronics.

Over 730 million euros engaged in private investment in 2012(298 R+D, 331 invest, 14 financing)

Catalonia, designated European Entrepreneurial Region in 2012 by the EU Committee of the Regions for adherence to the Small Business Act

Every euro allocated to investment projects

prompts 25 euros in private investment

Support for 17,000 Catalan company projects in 2012

ACCIÓ impact

13,210 attendees at ACC1Ó events – 41,483

digitally loyal customers

7.71 average ACCIÓ customer

satisfaction

� Grants and loans

� Expertise

� Information and knowledge

� Dissemination and promotion activities

INNOVATION

INTERNATIONALIZATION

CLUSTERS

BUSINESS GROWTH

How do we help to improve business competitiveness

1. Orientation to achieve a return on the country and our companies.

2. Customer orientation and desire for excellence in service.

3. Public service to provide added value and quality.

4. Promotion of public-private partnership in collaboration and not competition with other public entities.

5. Co-Responsibility of companies.

6. Transparency, accountability and continuous application of systems of administrative simplification.

Some principles we keep in mind…

INNOVATION

CLUSTERS

BUSINESS GROWTH

Business Growth

• Business Growth Program

•Finance•Financial Advisor Network•Private Investors Network•Investment Forum•Loans

• Entrepeneurship •Start Up Catalonia: High Potencial Business Accelerators

Business Growth - FinancingDifficulties experienced by companies in access

to credit

€ 12 M of financing awarded

Over 300 successful bids by the Financial Advisor Network

� The Private Investors Network (XIP) is a program designed to promote the creation and growth of innovative companies with high growth potential in Catalonia.

� Includes 7 investor networks, which have the function of filtering and presenting projects to investors affiliated while facilitating the investment process and the subsequent channeling of financial resources in the form of capital stake in companies .

� In 2012, the Private Investors Network of ACCIÓ have since driven about 2,000 companies and 759 projects presented their 365 private investors. Overall, we have closed a total of 66 operations for a total investment of over 11.7 million.

Business Growth - Financing

BCNBAEix

Technova

SeedRocket

Keiretsu Forum

ESADE BAN

Intangible value provided by the Public Sector

Integration into international networks to gain access to Investors and Projects

Deal flow supply systems via Project Templates and Standards

Openness to new ways of Networks

Increase Award for Excellence

Position itself as a meeting point between Investors and Entrepreneurs

Increasing differentiation between networks

Corporate Operations between complementary or synergistic Networks

Increase number of Investors with Entrepreneur Profile

Promotion of Co-Investment

Access to Foreign Investors

Business Growth - Financing

Business Growth – Start-Up Catalonia

� Business Accelerators Network. Expected results:

�International Plans

� Increasing Turnover (>50%)

�2-4 New jobs

� Attracting new finance

Less than 5 Years

Turnover

Networking

No sector restriction

Global Vision

innovative

INNOVATION

CLUSTERS

BUSINESS GROWTH

Innovation

Catalonia has more innovative companies than any other autonomousregion in Spain (about 5,500 in 2011)

> € 3,000 M R&D expenditure in

4th autonomous region for R&D/GDP

Catalonia produces 1% of

the world’s scientific

output

Catalunya capta el 2% dels fons de la UE en

R+D: 146 M d’€ al 2011 (▲16% respecte 2010)

� 8,500 TECNIO network

innovation projects (2012)

with a turnover of over €100 M

20% R&D created through ACCIÓ

programs (1 from every € 5 )

Catalonia receives 2% of EU R&D

funds: € 146 M in 2011 (▲16%)

Nearly 150 licenses for patents or

creation of technology based-companies: linking

research tothe market

1. More Innovative Companies

2. More Innovation intensity

3. More Technology avalaiable

4. More internationa innovation

Innovation4+

Innovation

• Instruments to stimulate innovation system• RIS3CAT Communities

• Instruments to stimulate business demand for innovation• Grants for SME Innovation projects (Innoempresa)• Grants for R&D collaborative projects (Nuclis)• Loans for innovation projects• Innovation Vouchers• Innovation Public Procurement

• Technology Transfer• TECNIO Network• Technology Valorization Units and grants

• Instruments to stimulate international innovation• Grants for R&D international collaborative projects (Era-Nets / Bilateral

Agreements)• Advisor Service

LLEIDA

• Fundació Institut Tecnològic de Lleida

• INNOPAN

• DBA - UdL

• GREA - UdL

• GRIHO - UdL

• NUTREN - UdL

La Sènia

• CENFIM

TARRAGONA

• CTCQ Fundació Privada

• AMIC - URV

• CITEE - URV

• CTQ

• DINAMIC - URV

• ICIQ

•METEOR - URV

• TECAT - URV

• CTNS - Fundació Privada

• TecnATox - URV

Ripoll

• Fundació Eduard Soler

• SART - UV

Monells

Vilanova i la Geltrú

• SARTI - UPC

Viladecans

• CTAE

Vilafranca del Penedés

• INCAVI

IGUALADA

• AIICA

• Centre d’InnovacióBarcelona Media – UPF

• iMAT

• Barcelona Digital Centre Tecnològic

• CDT-ICG

• BAPP – UPF

• CDEI – UPC

• CDIF – UPC

• CELLTEC – UB

• CEMIC – UB

BARCELONA

• CEQAP – UB

• CERETOX – PCB

• CeTVD – La Salle

• CIEFMA – UPC

• CISTIB – UB

• CITCEA – UPC

• CPT – UB

• CREB – UPC

• DAMA – UPC

• DIOPMA – UB

• ECOR – URL

• ELECTRODEP – UB

• GCEM – UPC

• GEM – URL

• GEMAT – URL

• GRAHI – UPC

• GRIB – UPF

• LabCOM – URL

• LAM – UPC

• MTG – UPF

Mollet del Vallés

• GIRO

GIRONA

• AMADE – UdG

• CID

• CIDSAV – UdG

• EASY – UdG

• GEOCAMB – UdG

• LEPAMAP – UdG

• LEQUIA – UdG

• LIPPSO – UdG

• TechnoSperm

• VICOROB

• NEUROPHAR – UPF

• QCI – CSIC

• SCT – UB

• SDM – UB

• SINTEFARMA – UB

• UQC

• FITEX

TERRASSA

• LEITAT

• CECOT

• CCP

• CD6 – UPC

• CRESCA – UPC

• CRIT – UPC

• CTF – UPC

• CTTC – UPC

• LABSON – UPC

• LEAM – UPC

• MCIA – UPC

• CENTA

BELLATERRA – CERDANYOLA DEL VALLÉS

• ASCAMM

• CEPHIS

• CERPTA – UAB

• CIMITEC – UAB

• CVC – AUB

• GTQ – CSIC

• GTS - UAB

• NANOMOL – CSIC

• PPF – UAB

• SAF – UAB

• SEPBIO – UAB

• SNiBA

• SVGM – UAB

• UDT-IA - CSIC

MATARÓ

• CETEMMSA

• Fundació TCM

MANRESA

• CTM Centre Tecnològic

• Fundació CATIC

Innovation - TECNIO

6 CTA; 4 CT & 79 XIT

Innovation - Advanced Technological Centers

1. ASCAMM Centre Tecnològic (PTV, Cerdanyola del V.)2. Barcelona Digital Centre Tecnològic (22@, Barcelona)3. Centre d’Innovació Barcelona Media (22@, Barcelona)4. CETEMMSA Fundació privada (Tecnocampus, Mataró)5. CTM Centre Tecnològic (Manresa)6. LEITAT Centre Tecnològic (Òrbital 40, Terrassa)

INNOVATION

CLUSTERS

BUSINESS GROWTH

Internationalization - Exports2012, a record year for Catalan exports,

the driving force behind the Catalan economy

▲5% exports(€ 58,283 M)

Catalonia sells more abroad than to the rest

of Spain

▲4.7% regular exporting companies (13,801 companies, 36% of the Spanish total)

Around 1,000 projects of international

expansion through Business Promotion

Centers

500 new companies started exporting

Internationalization - Attracting investmentCatalonia: an attractive region for business

∆ 23% multinational investment in 2012

Catalonia, Europe’s leading region for attracting investment in 2012

(Source: BdD FDI Markets, Financial Times)

87 investment projects

2,695 M$

6,873 jobs

€ 330 M attracted in

creation of 2,324 new jobs

continuity of a further 2,566

47 investment projects attracted

Internationalization - Offices and branches overseas

INNOVATION

BUSINESS GROWTH

Catalonia: pioneer country

Michael, E. Porter, On Competition, 1998

Cluster Policy

Clusters in the worldClusters in the world

2001199719921980

Regions and countries with initiatives based on cluster development

Emilia-RomagnaToscana....

Basque CountryScotlandArizonaCataloniaMassachussets New Zealand

Costa RicaCalifornia....

SwedenTurkeyLituania

AustriaJordaniaMéxicoSud-Àfrica.... France

EstoniaDenmarkEsloveniaUKMinas Gerais...

1990 2003

Aprox. More than 3.000 initiatives en different countries

and regions (*)

PakistánKazajstánPoland….

(*) Data of The Cluster Initiatives Greenbook, 2003

Cluster Policy

Strategic Change Process

Month 0 Month 3Competitive analysis

Diagnostic and ForesightDefinition main characteristics of the sector

Strategic analysis (competitive strengths)

Environment analysis

Business tendencies at global level

Suggested actions for companies

Suggested actions for Government

Cluster monitoring

Public presentation

Action plan

Companies’ Strategic change

Technological change

Executive training

Internationalization

Benchmarking

Strategic Dive

Tailored actions

Month 15

CLUSTERS POLICYCluster Policy

ALL CLUSTERS CAN BE COMPETITIVE IF THEY HAVE COMPANIES

CHANGING THEIR STRATEGY IN THE RIGHT DIRECTION

Cluster Policy

Evolution

CLUSTERS POLICYCluster Policy

New Business Opportunitties - From the Cluster analysis to firm’s strategic change

Cluster Policy

The work plan adopted in Catalonia structure in four focus areas that allow combine mainstreaming with:

Axis 1. Leading sector areas: strengthening the activities in which Catalonia has critical mass business growth potential and competitive advantages, and consistent with the seven areas RIS 3:

� Food

� Energy and Resources

� Industrial systems

� Industries related to design

Axis 2. Emerging Clusters. Promoting the exploration of new areas in which Catalonia has specific opportunities.

Axis 3. Enabling cross-Technologies : drive technology capable of transforming business:

� ICT (including electronics)

� Nanotechnology

� advanced MaterialsAxis 4. General improvement of the environment for innovation : non-technological innovation

� Industries related to sustainable mobility

� Health industries

� Industries based on experience

� Photonics

� Biotech

� Advanced manufacturing

General Framewrok– RIS3CAT

MEDI AMBIENT

ENERGIA

INNOVACIÓ

INTERNACIONALITZACIÓ

FINANÇAMENT

SIMPLIFICACIÓ ADMINISTRATIVA

CLUSTERS I ESTRATÈGIA

CAPTACIÓ INVERSIONS

PROG. REACTIVACIÓ INDUSTRIAL

EMPRENEDORIA

FORMACIÓ (Universitats i FP)

INFRAESTRUCTURES (transport i logística)

L’EM

General Framewrok– RIS3CAT

IMPACT

Program A

Program B

1- Improve Public Policies2- Efficient deployment of Resources

Public Policy Evaluation

1- We cannot improve without data-based evidence2- We cannot improve what we cannot compare

INPUTS Activities OUTPUTS OUTCOMES/ IMPACT

Resources

Consider organization

priorities

Developed tasks

Operational goals

Specific goals

Main goals

Short term: capacity, motivation, experienceMedium term: decision-making, policies

Long term: social and economic consequences

Monitoring Evaluation

� Evaluation is not monitoring indicators

� Evaluation needs resources and time

� Evaluation needs clear goals: what we want to know / what kind of evaluation we need

EVALUATION EVALUATION QUESTIONS

Effectiveness Is the program effective in the consecution of its goal ?

Impact Which are direct and indirect effects of the program?

EfficiencyWhich is the relation between resources and results of the program?

- Cost-profit Relation between program costs/ resources and results (profits, ouptut, outcome) –expressed un monetary units

- Process Relation between HR and results?

Satisfaction Which is the client satisfaction ?

Completion

Is the program well focused towards the consecution of the goal ? Are processes correctly designed in order to reach the goal and make the most of resources? Are goals being achieved ?

Stakeholders

BenchmarkingEmpresas

Other sectors

Potencial users

Competitive Benchmarking

Non Competitive Benchmarking

� "uncertain" temporal gap between public performance and impact of the action

� Impact duration

� Good system of indicators

� Evaluation Team / leadership

� Control group

� Isolate effect of our program from other factors

Some problems

QÜESTIÓ RESULTATS CONCLUSIÓ

El procés que està definit és eficient?

� En la ficha Insertar, las galerías incluyen element os diseñados para coordinar con la apariencia general del documento. Puede utilizar estas galería s para insertar tablas, encabezados, pies de página, listas, portadas y otros bloques de creació n del documento. Cuando crea imágenes, organigramas o diagramas, también se coordinan con la apariencia actual de su documento.

El dimensionament del servei, és l’òptim?

� En la ficha Insertar, las galerías incluyen element os diseñados para coordinar con la apariencia general del documento.

� Puede utilizar estas galerías para insertar tablas, encabezados, pies de página, listas, portadas y ot ros bloques de creación del documento.

� Cuando crea imágenes, organigramas o diagramas, tam bién se coordinan con la apariencia actual de su documento.

� Puede utilizar estas galerías para insertar tablas, encabezados, pies de página, listas, portadas y otros bloques de creación del documento.

S’està aplicant el marge legal per simplificar al màxim el procés?

S’està aprofitant la tecnologia per simplificar els processos?

Anàlisi de possibles alternatives (benchmarking)

Ratios Analysis

DEBILITATS FORTALESES

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Nunc viverra imperdiet enim. Fusce est. ��

Vivamus a tellus.

�� Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.

�� Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.

AMENACES OPORTUNITATS

�� Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.

Pellentesque habitant morbi tristique ��

senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.

Nunc viverra imperdiet enim. Fusce est. ��

Vivamus a tellus.

Pellentesque habitant morbi tristique ��

senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.

RATI DEFINICIÓ DEL RATI I COMENTARIS D’ACLARIMENT VALOR DEL RATI

Avaluació de

l’eficàcia /

resultats

DEFINICIÓ: Indica fins a quin punt és efectiu el programa en la consecució de la

seva finalitat. ��

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Avaluació de

l’impacte DEFINICIÓ: Indica quins són els efectes indirectes produïts pel servei. ��

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Anàlisi

eficiència/

cost-benefici

DEFINICIÓ: Import per projecte finançat.

��

Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.

Avaluació

satisfacció DEFINICIÓ: Indica la satisfacció de les empreses beneficiàries del servei. ��

Avaluació de

conclusió

DEFINICIÓ: Indica si el programa està enfocat adequadament, si s’ha desplegat

correctament, si es fa un seguiment del mateix i si els resultats són els esperats. ��

SWOTResults

EVALUATION

Improvements detected

IMPROVEMENT PLAN

1. Selection of measures to improve

Evaluation team Program Director

2. Calendar for improvement

3. Follow-up 4. Value of improvement

Evaluation teamEvaluation team

Program team

Evaluation team

Program team

Alta Mitjana Baixa

Especialització envers empreses de serveis i noves tecnologies X 6-12 mesos

Assessors i experts sectorials /Formació equips CPNs

Disminuir atenció res ta sectors

Especia litzac ió del servei segonsevolució economia catalana

Major seguiment dels projectes que realitzen els CPNs X 6 mesos

No es requereixen recursos addic ionals No exis teixen

Captac ió de nous projectes , millorasatis facció client, millora imatge CPN

T.3 Gestió de les expectatives X ImmediatNo es requereixen recursos addic ionals

Increment de projectes aturats

L'empresa coneix amb claredatl'amplitud i abast del projecte iposs ibles resultats /Millora de lasatis facció relacionada amb lesexpectatives

T.3Informar de la subvenció del preu del serve i ofert X Immediat

No es requereixen recursos addic ionals

Percepció per part de l'empresa d'un serve i massa car

Percepció, per part de l'empresa, de latasca que fa ACC1Ó per impulsar lainternac ionalització

PrioritatPropos tes de milloraTipolog ia Terminis e xe cuc ió Re s pons able Rec urs os Ris cos Be ne fic is

Improvement plan

ACCIÓPasseig de Gràcia, 12908008 Barcelona

+34 934 767 206Info.accio@gencat.cat

@ACCIO

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