acr 2014 discursive challenges for new cct scholars

Discursive Challenges for New

CCT ScholarsEric J Arnould SDU

ACR Doctoral ConsortiumBaltimore 2014

If you want research…O Forthcoming Practice Consumption and Value Creation: Advancing the

Practice Theoretical Ontology of Consumption Community, Psychology and Marketing, Benjamin Hartmann, Caroline Wiertz and Eric Arnould

O Cond. Accept. Narrative Transparency: Mutuality: critique and substitute for Belk’s “sharing,” Marketing Theory, Eric J Arnould & Alexander Rose

O "Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture," Journal of Marketing, 78 (November), Press, Melea, Eric J. Arnould, Jeff B. Murray, and Katie Strand, http://dx.doi.org/10.1509/jm.13.0280

O Narrative Transparency: Adopting a Rhetorical Stance, Journal of Marketing Management, Melea Press and Eric Arnould, DOI: 10.1080/0267257X.2014.925958

O  Strategic Uses for Ethnographic Stories: Using What Your Customers Do, Feel, and Say to Transform Your Business, Sloan Management Review, 55 (Winter) Julien Cayla, Robin beers, Eric Arnould ld. http://sloanreview.mit.edu/x/55223.

O  Perspectives culturelles de recherche marketing pour un développement durable des pays en voie de développement. Recherches et Applications en Marketing, 29 (July), 99-103. DOI: 10.1177/0767370114527677

O  Ethnographic Storytelling and Marketing Strategy, Journal of Marketing, 77(July), 1-16, Julien Cayla and Eric J. Arnould.

Only ThreeO ConsumerO CultureO Theory

Consumer

Ghosts of Christmas Past

Economics Psychology

ConsumerO Perfidious binaries

O Individual-collectivityO Producer-consumerO Subject-object

O Naturalized selfO The subject of consumer culture

O Critique: Moisander Peñaloza & Valtonen, Askegaard & Linnet, Tadajewski & Brownlie,

Our “New” OntologyConcepts from econ

& psych

Concepts from alternative ontologies

1. Subjects, consumers2. Needs, wants, motivations3. Knowledge, memory4. Involvement5. Personality6. Segments7. “Get inside the consumer’s

head”8. Purchase decisions9. Benefit deriving10. Ownership11. Goods12. Possessions

1. Actants, bricoleurs, partners, prosumers, avatars, makers

2. Intentions, projects, desires3. Competences, engagements,

commitments4. Identity5. Networks, tribes, communities6. Unpack consumption “fields;”

participate in lifeworlds7. Acquisition, consumption, and

disposition strategies and tactics8. Value- and meaning creating9. Access, participation, experience,

guardianship10. Objects, mages, narratives11. Experiences, appropriations

Culture

CultureO MaussO Boas-ians O M. DouglasO SahlinsO GeertzO C.CampbellO M.A.U.S.S.O M. StrathernO Latour

O Context of contexts

O RelativizingO Symmetrical

anthropology

Context of Contexts: Robot Futures

UK DK

Polemical Context

La Pensée

Bourgeoise

Culture as

Critique

Culture: Scylla & Charybdas

Posthumanism

Cultural determinism

Theory

Theory Challenge 1: Lineage

The Enlighten-ment

Your opponent

You

?

Theory Challenge 2: Heteroglossia

Foucault

Butler

Austin

Callon/ Latour

Mauss/Sahlins

Greimas

Fanon

Theory Challenge 3: Axiology

Axiology

Explanation

Reformation

Transformation

?

Reproduction

Edification

Theory Challenge 4

Your name here

Macro level theory

ContextMeso level theory

Further thoughts:O Living in Business Schools, Writing

Consumer Culture, In Handbook of Anthropology in Business, Rita Denny and Patti Sunderland, eds. Left Coast Press, 116-134, Eric J. Arnould & Craig J. Thompson.

O Discursivity, Difference, and Dialogue: Genealogical Reflections on the CCT Heteroglossia, Marketing Theory, 13 (June), 149-174, Craig T. Thompson, Eric J. Arnould and Markus Giesler

Thanks! Questions!eric@sam.sdu.dk