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InnovationEducation
Business
Knowledge
Society
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Nr. 1: Moors law
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Nr. 2: The World Wide Web
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Followers: 883.742Listed: 12.983Likes: 36.305
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Ex. dansk (og europæisk) journalistik
Behov for Innovation og udvikling
?
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2008Live tracking
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Education
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Web Cast
Internet
TracTrac server GSM/GPRS
GPS
TV grafik-produktion
Arena produktion
Race Committee Race Management
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28.500 tracking’s, 16 min. per tracking = 10 months tracking.
Aprox. 5000 unique users = 5,7 tracking’s per user = aprox. 90 minutes per user.
TracTrac:
Engaged in Volvo Ocean Race -> Leading global provider of live tracking
Aarhus School of business:
350 signed up for the survey.
Paper accepted: European Marketing Academy Conference (EMAC)
Sailing Aarhus:
Better and exciting coverage for the event -> better brand.
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Education
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Education
Knowledge
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Education
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Overview in 3D
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Where are we now?
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Sportcasting 2.0
Sportcasting 2.0: A combination of the words “sport”, “broadcasting” and “Web 2.0” – meaning broadcasting of sports in a
Web 2.0 context.
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Long Tail Sports
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The Long Tail
Exposure
Sports & Sporting Events
Pre-internetPost-internet
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viewable understandable sharable
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Ex. dansk (og europæisk) journalistik
Behov for Innovation og udvikling
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Ex. dansk (og europæisk) journalistik
Eventbaseret Innovation: “mediator”?
Behov for Innovation og udvikling
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#U21aarhus!
Vi har behov for dig
+ + + =
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Mål: l skabe et live-pulserende og involverende anderledes medietilbud som supplement til de traditionelle mediers dækning af UEFA U21-turneringen.
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• Første i Danmark/Europa.
• 100 frivillige og 20 journalister.
• ACTIVE, DMJX/Update TV2 og Stiften.
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www.u21live.com
Samlende livestreaming-udsendelseBambuser + podcast (via blip.tv)
KurateringStorify, Scoop.it
Mobiljournalister og stringersTwitter, Yfrog/flickr og blip.tv (Youtube)
TV2.dk
Stiften.dk
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• Du er med i et innovationsprojekt.
• Dit indhold kan nå til tops.
• Få din egen “dagbog” fra U21 EM.
• Du deltager i lodtræknig om en iPad.
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Forløb
Event-år 1
mål 1: mål 2: mål 3:
Event-år 2 Event-år x
WP 1 WP 3 WP 4 WP 5 WP 6 WP 7 WP 8 WP 9WP 2
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Event-år 1
event 1 event 2 event 3
Tema X
Tema Y
Tema Z
WP 1 WP 2 WP 3
Delmål 1 Delmål 2 Delmål 3
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Event1event 1
Delmål 1
Tema X
WP 1
Kortlægning
Udvikling
Test 2
Implementering
Evaluering
Test 1
WS 1 WS 2 WS 3 WS4 WS 5
Kortlægning
WS 1
Organisation
Sikkerhed
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Event1 event 1
Tema X
WP 1
Behovsanalyse, målafklaring og forventnings-afstemning. Organisation. Site surveys. Format og schedule for begivenheden. Præsentation af mål og mulige løsninger. Feedback.
Udvikling
Fieldtests og feedback, generalprøve
Opgave- og arbejdsdeling, organisationstilpasning, ressource afklaring og allokering. Eksekvering
Erfaringsopsamling, organisering og formidling af erfaringer, præsentation og feedback.
Fieldtests og feedback.
WS 1 WS 2 WS 3 WS4 WS 5
Kortlægning
WS 1
Delmål 1
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