active social media - city of adelaide · at the end we're gonna be winners" norman dale...

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activesocial media content structureActive Ambassador forms its weekly social media content around the themes of: events, facts, photos and fun messages.

Two or three of these themes can

be combined to create a suitable

message for your social media

networks.

The Active Ambassador initiative is

all about engaging the community

in regular physical activity so it's

good to share positive energy

by using the right tone of voice.

• Positive motivation!

• Full of energy!

• Getting fit

• Having a good time

• Excited

• With friends

• Achieving goals

• Glowing and pumped up!

• Thoughtful and focused

A FACT

A Photo

Post oR

tWEEt

REPost oR

REtWEEt Conversation

An EvEnt

Fun Message

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activeTWITTER

event examples

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activeFACEBOOK

event examples

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activeTWITTER

fact examples

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activeFACEBOOK

fact examples

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activeTWITTER

photo examples

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activeFACEBOOK

photo examples

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activeTWITTER

fun message examples

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activeFACEBOOK

fun message examples