ad vice: ten tips for fledgling digital marketers

Ad ViceTen Tips for Fledgling Digital Marketers

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Introduction& thank-you

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

{writerconsultantdirectorspeakerteacher

JasonTheodor.com(@jted)

creative

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

@jted

Tweetiquette

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

digital brand experience

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

digital service experience

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

I am working on a toolkit for living a creative life

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

slideshare.net/jted

The foundation is published here:

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

But there’smuch more to

explore…

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Ad Vice

MARKETING

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Ad ViceDigital marketing is

a one-way ticket.

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Ad ViceAfter your first hit,

you can’t ever go back.

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Ad ViceYou’ll never see things the same way again.

;-).....

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Question:How can I get ahead in digital advertising?”

“I’m just starting out…

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Ten Tips:

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

1Have an elevator

pitch

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Tweet yourself.

What is your140 char bio?

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

2Don’t get pigeonh

oled

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Do what you want to do, not what you think you have to do.

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

3Collect connections

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Use: LinkedIn.comFacebook.com

Plaxo.com

Try to keep business & friends separateWho you know is as important as what you know

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

4Train your brainto think faster

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

• Get out your stopwatch• Prepare 1 question or creative problem you would like to solve or brainstorm on.

• Write down 1 idea every minute.

• Repeat as needed.

10 Ideas in 10 Minutes

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

5Know when to

go analog

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Capture

Catalogue

& Review

all your

ideas“Penc

ils never cr

ash.”

—jted

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

6Research research

research research

research research research

research researchresearch…

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Google.comWikipedia.orgArchive.org

WolframAlphaIRL Libraries!

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

7Creative Commons

is your BFF

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

See also:

Compfight.comArchive.orgGutenberg.org

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Nothingcompfight.com

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

8Use real-time brand

focus groups

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Twitter Search+TweetDeck+Growl=BrandWiretapping

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Sample TweetDecknotification on“creativity”

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

9Learn to stop worrying

and love the web

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Play. With. Everything.

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

10It’s just advertising

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

At the end of the day,

nobody dies. Don’t be the exception.

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

∞Extra credit

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

“1960s Advertising - Magazine Ad - Handi Wrap (USA)” (detail)Flickr photo by Pink Ponk

i [heart] creative commonsCredits

"The Dark Blue Bird" (detail)by Edward Lear (1812-88). Ink & watercolour,

one of six. England, 1880.

down oneFlickr photo by ph0t0 {loves you too}

"NYPL - Lion (Fortitude) and Truth"Flickr photo by ktylerconk

"Imperial Investigation School"Flickr photo by Stéfan

"Do note [Closed]" (detail)Flickr photo by Paul Watson

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

"2-24-2008"Flickr photo by clickykbd

i [heart] creative commonsCredits

"Back of Shirt"Flickr photo by trekkyandy

"Headshot"Flickr photo by kwerfeldein

"Doctor Strangelove: Or, How I Learned To Stop Worrying And Love The Bomb" (movie still)

FLickr photo by transCam

"Another Brick In The Wall"Flickr photo by danbri

"Water"Flickr photo by Thomas Hawk

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

"poutine!"Flickr photo by sashamd

i [heart] creative commonsCredits

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

Thank-you

theCreativeMethod

and systems

jason.theodor@gmail.com

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

jasontheodor.com

@jted

theCreativeMethod

and systems The Creative Method & Systems — Ad Vice

slideshare.net/jted

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