(a)dam for sitecore

Post on 16-Apr-2017

896 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Smart Content Hub

(A)DAM for Sitecore

10 – 18 September – Copenhagen | Frankfurt | London | Antwerp | Zurich | Paris | Stockhom

Smart Content Hub

Jean Claude van DAMme, BelgiumJean Claude van DAMme, Belgium

• Why Enterprise DAM?• ADAM and Sitecore• Customer example• Why ADAM?

Smart Content Hub

Engaging content

Want to go there?

Smart Content Hub

Want to go there!

Smart Content Hub

What goes into marketing a product?Data Sheets

Marketing focus v8Technical focus v2

White PapersHow to v5Business Benefits & ROI v24

Case StudiesCase 1 v9Case 2 v7Case 3 v6

AudioCEOVP MarketingDirector IT

PricingRegion ARegion BRegion C

VideoPromoHow it works (Long)Deep Dive 1Deep Dive 2Conference

Imagery North AmericaImage AImage BImage C

Imagery EuropeImage AImage LImage M

Imagery AsiaImage XImage BImage Z

Without DAM, the web isn’t worth a damn…

Smart Content Hub

Smart Content Hub

So why should you give a damn?

Last DAM joke:

8

How long will it take you to find something?

Is it the right version?

How do we ensure our assets are consistent and leveraged

across all channels?

Do we have the rights to use this imagery?

Are the regions using the messaging and assets they’re supposed to?

We struggle to manage volume of assets in multiple file formats

How do we ensure digital assets are meeting regulatory

compliance needs?

How do we leverage assets across countries to reduce cost

but allowing localization?

How do we get products to market faster?

How do we improve the efficiency of creative process?

15

16

Smart Content Hub

Smart Content Hub

Smart Content Hub

Smart Content Hub

Challenges Product data inaccurate,

inconsistent often redundant Content and info spread

across a variety applications. Lengthy go to market

processes No flexibility to adopt to new

marketing channels. Reduced sales opportunities

Smart Content Hub

Solution

One single entry point for all Product data

Easy roll-out to new markets and channels

Easy localization ( pricing and language)

Tremendous cost and time savings

Smart Content Hub

Market Recognition

Forrester Wave™: Product Information Management, Q1 2014

Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014

Smart Content Hub

Smart Content Hub

Visit our booth for Chocolats Demo Partner system

ADAM Partner ecosystem

Smart Content Hub

Closer look at ADAM

Smart Content Hub

Visit our booth for Chocolats Demo Partner system

Smart Content Hub

top related