adam harrell - creating content that spreads

Bună dimineața!@adamdharrell #rockitmoldova

Everyone is a publisher.

1999: 80 billion photos

2015: 3 trillion photos

Content is eating the world.

Attention is our most scarce resource.

The only factor becoming scarce in a world of abundance is attention."

"

Kevin Kelly - New Rules for the New Economy

How do you make your message spread in today’s hyper competitive media

environment?

What do people share & why?

Content that inspires high-energy emotions like anger, awe, or anxiety are shared more than content that inspire low-energy emotions like sadness.

If you want your content to spread, it has to evoke a strong emotional response

Long form content is more likely to be shared than

short-form content.

High quality long form content is your best weapon.

Content that has a practical utility is shared more than

any other kind.

EgoAltruism

Why People Share Useful Content

Altruism

They found it useful and want to help others they care about.

EgoThey want to appear smart and in the know.

Useful content will always find an audience.

If you are a person who buys the states’ rights argument … or you fly the rebel flag in your front yard … or you still think women look really nice in hoop skirts, we politely suggest you find other amusements on the web. The Bitter Southerner is not for you."

"

Chuck Reece - Editor, Bitter Southerner

0

125000

250000

375000

500000

Day 1 6 Months 12 Months 24 Months

Bitter Southerner Growth Rate

Don't be afraid to have a strong and unique point of

view about the world.

Lets talk about things going "Viral."

There are two types of virality.

The first type is a viral meme.

The second type is when something is engineered viral.

Sharing is built into the idea itself.

$50,000,000 raised.

Why & How?

Sharing was an integral part of participating in the

campaign.

It was the perfect way to get attention while appearing

charitable.

There was social pressure to accept when you got

challenged.

Think in terms of campaigns. Not content.

At the heart of all great campaigns are

stories well told.

What if you don't have an interesting story?

Word of mouth is the best way to make your story

spread.

In the modern world, only remarkable things

get talked about.

Don't just limit yourself to digital.

Find creativity within constraints.

Several years ago a ghostly, glassy-looking man, with a big stomach as taut as a drum, came to a doctor’s office in the city. He said, ‘Doctor, I have come to have you remove a monkey that was put in my belly."

"

Gabriel Garcia Marquez - El Espectador

Some final advice from someone smarter than me.

Use the time of a total stranger in such a way that he or she will not feel the time was wasted."

"

Kurt Vonnegut – Author