adb meet 2013 logo
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guidelines for using the symbol
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Adb delhi meet 2013
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© 2012.
46TH ANNUAL MEETING of boArd of GovErNors of
AsIAN dEvELoPMENT bANK, dELHI, INdIA.
vIsUAL IdENTITY ANd GUIdELINEs dEsIGNEd bY
NATIoNAL INsTITUTE of dEsIGN, AHMEdAbAd.
for MINIsTrY of fINANCE, GovErNMENT of INdIA.
PrINTEd oN 250 & 100 GsM MATT sToCK
AUGUST.2012
Throughout this document trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, it is stated that the names are used only in an editorial manner and to the benefit of the trademark holder with no intention of infringement of the trademark. Few photographs used in this document are sourced from the web and are used only for representational purposes.
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WHY THESEGUIDELINES?
For any symbol to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the symbol, it’s colour and the typography. This ensures that the audience experiences the symbol in the same manner across all media.
These guidelines have been developed to significantly improve and standardize the visual presentation and application of the symbol for the 46th Annual Meeting of the Board of Governors of Asian Development Bank.
WHO SHOULD USE THESE?
This set of guidelines is for the use of personnel design agencies responsible for communication or graphic designers or professional printers, who may use the symbol. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of the symbol. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the symbol appears correctly and consistently in every communication.
As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.
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COMPONENTS OF A VISUAL IDENTITY?
The visual identity for any organization broadly comprises of three critical components:• the logo/symbol • the colour scheme • type style (fonts)
The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organization. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognized and associated with the organization. Colours are a vital factor in furthering the
overall image. Through consistent use of the same set of the colour palette across different mediums, the organization can build up a very unique image in the public mind.
The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organization.
COMPONENTS OFA VISUAL IDENTITY?
The visual identity for any organization broadly comprises of three critical components:• The logo/symbol • The colour scheme • Type style (fonts)
The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organization. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognized and associated with the organization.
Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organization can build up a very unique image in the public mind.
The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organization.
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GUIDELINES FOR USING THE SYMBOL
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CONTENTS
Section 1 : Basic Guidelines for Using the Symbol 08 1.1 The Symbol 101.2. The Master Identity 121.3 The Master Identity Lock-ups 141.4 Safe zone / Clearance Space 161.5 Visual Identity : Minimum Sizes 171.6 The Colour 181.7 Incorrect Usage : Do Not Do These 221.8 Typography and Fonts 24 1.9 Identity on Images & Visuals 261.10 Patterns and Backgrounds 28
Section 2 : How the Symbol can be Used 302.1 Letterhead 322.2 Notes 342.3 Envelopes 362.4 Identity Cards 382.5 Banners & Backdrops 422.6 Roll-up Panels 442.7 Event Sign Board 452.8 Signage Panels 462.9 Schedule Brochure 482.10 Publication Covers 502.11 Placards & Lapel Cards 542.12 Vehicle & CD-ROM graphics 562.13 Web & Speaker’s Podium 582.14 Promotional Items 60
Section 3 : Digital Artworks & Colour Swatches 643.1 Artworks in CD 663.2 Colour Swatches 69
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SECTION 1
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BASIC GUIDELINES FOR USING THE SYMBOL
This section explains the idea behind the symbol
and spells out the basic set of guidelines on how
to use it. It also specifies certain do’s and don’ts
pertaining to the usage of the symbol for the event
of the 46th Annual meeting of Board of Governors
of Asian Development Bank. This is to ensure
that the identity is used in a consistent manner
across all media, without diluting its essence.
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The symbol for the 46th Annual Meet of Asian Development Bank is inspired by the tribal motifs of central India. This approach signifies the cycle of life.
The inner triangles (smaller violet coloured as well as the larger green and orange coloured) denote the various layers of social structure, all co-existing in harmony, influencing each other and getting influenced by each other – sort of interlinking the destinies of growth and empowerment. The outer ring denotes change which is constantly evolving and growing, signifying development.
The individual triangles, when empowered to act together, join forces to represent the whole, setting the cycle of life in motion. The hand drawn visual style is simple and makes it memorable and easy to replicate across media. The small set of orange and green triangles, uniting to form two bigger triangles, signify the act of exchange and interaction in the world’s economy.
This, in essence, represents the ethos of the Annual General Meeting being hosted in India.
THE SYMBOL
1.1 THE SYMBOL
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Presented here is the official Master Identity for the 46th Annual Meeting of the Board of Governors of Asian Development Bank. The four-day event is scheduled to be held in Delhi, India from 2-5 May 2013.
THE MASTER IDENTITY
1.2 THE MASTER IDENTITY
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symbol
typography
The complete signature for the Asian Development Bank Annual Meeting 2013 comprises of the logo, the handwritten identifier - venue of the event in orange, the event name- 46th Annual Meeting in green, the Sponsors with a bold background and the date of the event in purple.
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Standard Vertical Stacked version
Alternate Horizontal Lock-up version
There might be situations where it might not be possible to use the standard vertical stacked version in a smaller/ reduced size. There are two alternate configurations of the symbol+ typography lockup:
1) The vertical version (preferred)2) The horizontal version (when there is less vertical space)
THE MASTER IDENTITY ALTERNATIvES
1.3 THE MASTER IDENTITY LOCK-UPS
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Logo version for various promotional materials
Logo version for various promotional materials
The ADB Meet 2013 signature identity is designed with few variations:
1) A standard, full signature (with the full name and tag line), as shown on facing page (vertical or horizontal)2) The shorter version of the logo symbol configuration (vertical and horizontal), useful in small size for situations where there is less space.
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To ensure maximum visibility of the basic identifier in any identity, it is very important that the symbol be used in such a manner that it gets its due importance. To ensure its integrity and visibility, the ADB Meet 2013 visual identity should be kept clear of competing text, images and other graphic elements. There must be adequate clear space surrounding the identity on all four sides – a space equal to height of the letter ‘H’ in orange as it is used in the logotype. Both the variations with the safe zones are shown on this page. The artworks are created with the safe zones.
SAFE zONE / MINIMUM SIzES
1.4 SAFE ZONE / CLEARANCE SPACE
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10 mm height
15 mm height
1.5 VISUAL IDENTITY / MINIMUM SIZES
The logo symbol (shorter) configuration of the ADB Meet 2013 identity, the vertical version can be used upto a smallest size of 15 mm height, as shown alongside. It is to be used for situations where there is less horizontal space. For optimum visibility of the identity, it is advisable to not use this configuration smaller than 10 mm height.
There may be situations where, the vertical space may not be enough for optimum visibility or composition. In such cases, the horizontal short alternate configuration of the logo symbol may be used, as shown alongside.
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Please Note: the colours shown throughout this booklet may
not be the correct colour due to difference in printing process
and pigments used for producing this booklet. For matching
the exact shade of colours, always use the specifications or
refer to the colour swatches provided with this document.
PaNtoNe® is a registered trademark of Pantone inc.
Colour plays a very important role in establishing the visual identity in the consciousness of people, and is chosen very carefully. The house colours for the ADB Meet 2013 identity is Vitality Purple, Fresh Gamboge and Lively Green. It is recommended that the symbol be used on a white or a lighter background to enhance its visibility and recall value.
PaNtoNe
527 C
PaNtoNe
144 C
PaNtoNe
362 C
Vitality Purplefor offset printing> C 75. M 100. Y 0. K 0for screen printing> Pantone 527 Cfor on-screen applications> R 80, G 28, B 128web safe colour> # 501C80 outdoor application> Asian Paints - Egg Plant Delight 7157
Fresh Gambogefor offset printing> C 0. M 50. Y 100. K 0for screen printing> Pantone 144 Cfor on-screen applications> R 240, G 127, B 10web safe colour> #F07F0Aoutdoor application> Asian Paints - Orange Appeal 7949
Lively Green for offset printing> C 70. M 10. Y 100. K 0for screen printing> Pantone 361 Cfor on-screen applications> R 75, G 179, B 49web safe colour> # 4BB331outdoor application> Asian Paints - Fresh Olive 7725 or Asian Paints - Chatreuse 7709
COLOUR
1.6 THE COLOUR
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PaNtoNeProCessed BlaCk
PaNtoNeds 69-8 C
PaNtoNe155 C
PaNtoNeCool gray 4 C
PaNtoNe9580 C
PaNtoNeds 68-9 C
Solid BlackFor offset printing> C 45. M 75. Y 65. K 50For screen printing> Processed BlackFor on-screen applications> R 71, G 37, B 38
Mild StoneFor offset printing> C 28. M 22. Y 22. K 0For screen printing> Pantone DS 69-8 CFor on-screen applications> R 171, G 171, B 172
Dove TalcFor offset printing> C 0. M 12. Y 28. K 0For screen printing> Pantone 155 CFor on-screen applications> R 253, G 217, B 171
Cement WashFor offset printing> C 19. M 15. Y 15. K 0For screen printing> Pantone Cool Gray 4CFor on-screen applications> R 194, G 193, B 193
Mint LimeFor offset printing> C 10. M 1. Y 20. K 0For screen printing> Pantone 9580 CFor on-screen applications> R 233, G 23, B 201
Calm GreyFor offset printing> C 11. M 8. Y 9. K 0For screen printing> Pantone DS 68-9 CFor on-screen applications> R 216, G 216, B 215
However, in situations where the colour version cannot be used due to limitations of reproduction processes, such as photocopy etc, it is recommended to use the entire visual identity (logo and the masthead) in black colour as shown on this page. Please note, that this a separate artwork.
An attempt should be made to maintain maximum contrast with the background colour. In cases where there already exists a strong background, the identity is advised to be used with the white background (clear space dimensions) so as to distinguish it from the background noise and to provide utmost attention.
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20 COLOUR
In case of a colored background, the identity can be directly printed on a light green background, instead of white to maintain high contrast and clarity of detail. This would apply to the identity, both in colour and black and white.
A design advantage in the process would be the use of the pastel coloured papers in order to save ink by printing the background. This would aid in the process of photocopy and rubber stamping to creatively follow the graphic language at the same time reducing the cost of production.
1.6 THE COLOUR
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Please use the files which are provided in the accompanying
Cd. Please do not attempt to recreate/redraw the logo. a
few examples are shown on this page, which should not
be done in any situation or for any kind of purpose.
To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour etc.
The symbol and logotype has been designed with a certain logic. It is very critical to maintain the relative proportions and colour across applications to ensure a robust and consistent identity.
USE THE logo IN THE orIgINAl
ProPorTIoNS. USE THE
ElECTroNIC FIlE ProVIDED.
DoN’T USE A wEB DowNloAD
For A PrINTED PUBlICATIoN.
USE THE SPECIFIED ColoUr.
X Do NoT STrETCH or CoNDENSE.
X Do NoT rEDrAw THE logo. IT wIll BE DIFFICUlT
To MATCH THE oFFICIAl SPECIFICATIoNS.
DO NOT DO THESE
1.7 INCORRECT USAGE / DO NOT DO THESE
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X Do NoT ADD MorE ColoUrS.
X Do NoT roTATE THE logo.
X Do NoT MAkE THE logo Hollow.
X Do NoT USE THE logo AgAINST
ANy kIND oF TExTUrE.
X Do NoT ADD oUTlINE oF
ANy ColoUr To THE logo.
X Do NoT USE THE ColoUr logo AgAINST
A BACkgroUND oTHEr THAN SPECIFIED
X Do NoT ADD DroP SHADow To THE logo.
X Do NoT ADD SPECIAl EFFECTS SUCH AS
BEVEL OR EMBOSS TO THE LOGO.
DO NOT DO THESE
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24 TYpOGRApHY & FONTS
Like human beings, typography and fonts also have distinct visual characters. The selection of a house font is imperative for creating an exclusive and distinct identity of an organization.
The Logo and the Masthead have been designed as a singular unit and the artworks of different configurations are available in the accompanying CD as image and vector files.Please do not attempt to recreate these.
House FontFor the purpose of address line in basic stationery items such as letterhead, visiting cards and envelopes, the typeface – ‘Avenir LT STD’ is used for major emphasis in English. It is advised that ADB purchase a licensed version of these typefaces for maintaining consistency across all communication material such as, newsletters, signage etc. The font, ‘Minion Pro’ may be used for general correspondence (text of reports, publications, brief content, etc). For web based applications, the Font Arial may be used.
1.8 TYPOGRAPHY AND FONTS
Licensed copy of Avenir LT STD Family Typeface can be purchased from LinoType:http://www.linotype.com/72/avenir-family.html
Licensed copy of Minion Pro Family Typeface can be purchased from Adobe:http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1776
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AVENIR LT STD 95 BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
typography & fonts
AVENIR LT STD 35 LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
Minion Pro RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
Minion Pro ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
Minion Pro Bold ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
AVENIR LT STD 65 MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()
For Headers and Emphasis
For Sub-Headers
For Sub-Headers
For Body Copy
For Quotations
For Emphasis
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26 vISUALS AND IMAGES
The Identity is made flexible to be applied on a variety of backgrounds, for instance, context photographs. In this case, to eliminate the disturbance by the background noise, a white background secures the importance of the identity. The identity follows a language of placement towards a breathing corner and shares its white background with the border enclosing the image. The identity can be either placed horizontally or vertically as per the composition of the image.
The images should be carefully shortlisted in order to fit the context of economy, similar range of resolution and maintain a visual palette throughout the event.
Hence, it is made sure that the majority of images during application on all scales are given a white border complimenting the solid colours and its width being the relative height of the ‘H’ in the ADB Identity placed on the photograph.
1.9 IDENTITY ON VISUALS AND IMAGES
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The Master Identity can be supported with the custom designed patterns, inspired by the individual tribal elements in the symbols – the triangles. These patterns can be used in the following colour combinations from the Colour Palette for small and large scale backgrounds. These patterns have been presented in layers, involving a creative play in grey values and the three primary colours of the Identity.
pATTERNS AND BACkGROUNDS
1.10 PATTERNS AND BACKGROUNDS
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The foreground elements that are placed on the patterns are coloured or white, depending on the colours of the background. These elements creatively follow the flexible grid. Hence, the system created develops a clear contrast and binds various kinds of content together with a common visual language. where white text is used, the background is hand-drawn and solid colour on grey pattern. where coloured text is used, the background is a perfect rectangle against the coloured pattern.
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SECTION 2
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This section provides suggestions on how the
identity of ADB DELHI 2013 may be used for creating
awareness across various media – both outdoors,
and inhouse stationery and promotional items.
The proposed visual language is a very clean,
uncluttered look with lot of white space around the
logo. This gives importance to the logo and helps
enhance the recall value, across all media.
The designs of various items shown in the
following pages, are not final designs in terms of
factual content, and are purely indicative.
HOW THE SYMBOL CAN BE USED
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LETTERHEAD IN USE
2.1 EXAMPLES OF APPLICATIONS / LETTERHEAD
Asian Development Bank / New Delhi/ 03456
April 6, 2012
Asian Development BankManila, Phillipines 890006
SUBJECT
Dear Sir,
number of the letter begins from 70 mm below the top margin.
orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each
forces to represent the whole, setting the cycle of life in motion.
clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body.
Yours Sincerely,
Abdurakhim AshurovAdvisor, Tajikistan
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1 cm
3 cm
3 cm
3 cm
Text Highlights/Minion Pro Bold
Identity size/ 3 x 6.5 cm
ADB logo/ 0.7 x 0.8 cm
Body Text/ Minion Pro Regular
1 cm
2 cm
0.7 cm
Asian Development Bank / New Delhi/ 03456
April 6, 2012
Asian Development BankManila, Phillipines 890006
SUBJECT
Dear Sir,
number of the letter begins from 70 mm below the top margin.
orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each
forces to represent the whole, setting the cycle of life in motion.
clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body.
Yours Sincerely,
Abdurakhim AshurovAdvisor, Tajikistan
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NOTES
2.2 EXAMPLES OF APPLICATIONS / NOTES
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1 cm
3 cm
3 cm
3 cm
1 cm
2 cm
0.7 cm
Text Highlights/Minion Pro Bold
Identity size/ 3 x 6.5 cm
ADB logo/ 0.7 x 0.8 cm
Body Text/ Minion Pro Regular
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36 HORIzONTAL & vERTICAL ENvELOpES
Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, SaketNew Delhi- 100001 India
Ph: 011 23356472, 23356473Fax: +91 11 23465790E: info@adb.org.inwww.adb.com
Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, SaketNew Delhi- 100001 India
Ph: 011 23356472, 23356473Fax: +91 11 23465790E: info@adb.org.inwww.adb.com
2.3 EXAMPLES OF APPLICATIONS / ENVELOPES
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Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, SaketNew Delhi- 100001 India
Ph: 011 23356472, 23356473Fax: +91 11 23465790E: info@adb.org.inwww.adb.com
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ADB TEAM
Haruhiko KurodaPRESIDENT
10 cm
13 cm
Category
ADB Event Identity6.5 x 3.2 cm
Photo Identity
Bar Code Colour Code
ADB Identity
Name/ Designation
IDENTITY CARDS
There are different kinds of identity cards according to the kind of participation – ADB officials, Host country officials, Delegates & Head of Delegation, Media, Civil Society organizations, Accompanying Persons & guests, and observers. These are differentiated through colour coding, keeping the physical layout and the structure of information the same.
2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS
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DELEGATE
Jitendra BalakrishnanPOSITION/ ORGANISATION
HEAD OF DELEGATION
Sarath Leelanan AmunugamaSRILANKA
HOST COUNTRY SECRETARIAT
Rajendra Kumar INDIA
ADB Team C 100. M 92. Y 28. K 22
DelegateC 0. M 85. Y 70. K 10
Civil Society OrganizationC 87. M 0. Y 43. K 43
Host CountryC 75. M 100. Y 0. K 0
MediaC 0. M 50. Y 100. K 0
GuestC 0. M 0. Y 0. K 90
Head of DelegationC 0. M 90. Y 75. K 45
ObserverC 70. M 0. Y 100. K 0
Accompanying PersonC 0. M 0. Y 0. K 60
ADB TEAM
Haruhiko KurodaPRESIDENT
IDENTITY CARDS
2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS
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ACCOMPANYING PERSON
Jitendra BalakrishnanPOSITION/ ORGANISATION
GUEST
Maidavolu Narasimhan FORMER VICE-PRESIDENT ADB
CIVIL SOCIETY ORGANISATION
Dulce Marie Baconguis GREENPEACE INTERNATIONAL
OBSERVER
Shaim Al-SheibyOPEC FUND FOR INTERNATIONAL DEVELOPMENT
MEDIA
Ganesh Sampath IBN TELEVISION A set of all categories of Identities
with a range of supporting colour palette for a simple classification during the event.
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Banner/ Backdrop Design with a creative play with the grid and primary colours to highlight the event activities. The design follows a visual language with a flexible application of the colours and a fixed white platform for the type to talk aloud in according sizes.
WELCOME!
4m
1.5 m
40 x 80 cmBase Grid Announcement ADB Event Identity
4 Grid Units Fixed White Band
Graphic Highlights
BANNERS AND BACkDROpS
2.5 EXAMPLES OF APPLICATIONS / BANNERS & BACKDROPS
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OPENING SESSION
REGISTRATION
GOVERNOR’S SEMINARThe Global Financial Turmoil And Implications For Asia
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WELCOME! SEMINAR SERIES
1 m
3 m
50 x 68 cm
ADB Event Identity
ROLL-Up pANELS & SIGN BOARD
2.6 EXAMPLES OF APPLICATIONS / ROLL-UP PANELS
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2.7 EXAMPLES OF APPLICATIONS / EVENT SIGN BOARD
(Left) Roll-up Panel Design with a vertical format (Above) Event sign board following the visual language
80 cm
ADB Event Identity16 x 8 cm
60 cm
2-5 MAY 2013, New Delhi[Venue Details]
PRESIDENT’S RECEPTION
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1 m
3 m
ADB Event Identity
50 x 68 cm
SIGNAGE pANELS
2.8 EXAMPLES OF APPLICATIONS / SIGNAGE PANELS
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(Left) Roll-up Vertical Signage Panel Design (Above) Signage for the Room Directions and Locations
ADB President
Vice-Presidents Rooms- 381-384
Dean ADB Institute Room- 380
Managing Director General Room-385
Board of Directors (Suite 1-6)
Board of Directors (Suite 7-12)
Secretary- Board of Governors
Media Centre
Civil Society Centre
Communication Centre
46TH ANNUAL MEETING OF THE BOARD OF GOVERNORSASIAN DEVELOPMENT BANKDELHI, INDIA 2-5 MAY 2013
1 m
1.85 m
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48 EvENT SCHEDULE
2.9 EXAMPLES OF APPLICATIONS / SCHEDULE BROCHURE
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DOCUMENTS
ADB Event Identity6.5 x 3 cm
21 x 29.7 cm
DOCUMENTS / DOSSIERS
2.10 EXAMPLES OF APPLICATIONS / PUBLICATION COVERS
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(Left) Document/ Folder Cover Design (Above) Dossier / Folder Cover
OPENING SESSION
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52 COvER pAGE OF REpORTS / pUBLICATIONS
Heritage as an Economic Catalyst – A Case StudyMontek Lala, IRS
May 2012
A5 Size Publication
2.10 EXAMPLES OF APPLICATIONS / PUBLICATION WITH IMAGES
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Global Financial Turmoil and its Impact on Unorganised Sector in Asia
A4 Size Publication
January 2013
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Pre -Printed Placard (A3 size) for airport pick up also follow the same visual language. The names can be easily hand-written
pLACARD / LApEL CARDS
Sarath Leenamam Amunugama
Sri Lanka
2.11 EXAMPLES OF APPLICATIONS / PLACARDS & LAPEL CARDS
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NAME/COUNTRY
NAME/COUNTRY
NAME/COUNTRY
Lapel Cards follow the primary colour palette and the visual language of the triangle pattern
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56 vEHICLE / CD ROM - LABEL & COvER
2.12 EXAMPLES OF APPLICATIONS / VEHICLES & CD-ROM
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58 WEB / SpEAkER’S pODIUM
2.13 EXAMPLES OF APPLICATIONS / WEB & SPEAKER’S PODIUM
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(Left Above) ADB DELHI 2013 Web Homepage (Left Below) ADB DELHI 2013 Email Signature (Above) ADB DELHI 2013 Podium Identity
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60 pENDRIvE / TROpHY / BADGES
2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS
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ADB Event Promotion on Pendrives ADB Event Promotional Momentos ADB Event Promotional Badges
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ADB DELHI 2013 Mug Graphics Options / Print / Etching
MUGS / kEY CHAINS / CARD HOLDERS
2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS
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ADB DELHI 2013 Keychain / Wood Chisel ADB Card Holder / Leather embossed
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SECTION 3
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This section enlists details of the digital files in
the accompanying CD. These are broadly divided
into two categories – for use on printed material,
and for web or on screen applications.
For ensuring that the correct logo is used across all
media, please use the digital files from this master CD.
Do not attempt to re-create/redraw the logo.
DIGITAL ARTWORkS & COLOUR SWATCHES
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66 FILE FORMATS OF LOGO
while creating any promotional material where the logo is used, it is important to use the correct file format for getting the correct results. The accompanying CD has the master artworks. These files are categorized as per their intended use: for printing purposes and for online/on-screen usage. The EPS format is preferred for any printed projects such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen projects such as PowerPoint presentations, websites, blogs, films, television programmes; JPg files (depending on the application) should be used.
EPS FilES ARE A SPECIAL FORMAT
For PrINTINg THAT AllowS logoS
To BE PrINTED ClEArly AT ANy SIzE.
THESE ArE SCAlABlE / ENlArgE-ABlE.
AlTHoUgH THEy MAy APPEAr JAggED
or DISColoUrED wHEN VIEwED oN
SCrEEN, EPS FIlES wIll PrINT oUT
ClEArly. A TEST PrINT IS rECoMMENDED.
AlTHoUgH GiF, PnG AnD jPG FilES
CAN look FINE oN yoUr CoMPUTEr
MoNITor, THEy MAy PrINT oUT FUzzy
(or PIxIllATED) AND oFTEN look
worSE wHEN ENlArgED. For PrINTINg
PUrPoSE, USE SCAlABlE VECTor EPS
FIlES (or ADoBE IllUSTrATor or CorEl
DrAw FIlES) wHENEVEr PoSSIBlE.
1 colour / black digital files CaN Be used
artworks For PhotoCoPyiNg or siNgle
Colour NewsPaPer advertisemeNts.
the cmyk files (*.ePs/*.ai/*.Cdr) CaN
Be used For multi-Colour oFFset
PriNtiNg or digital PriNtiNg.
the rgb files (*.PNg/*.jPg) should Be
used For oN-sCreeN PurPoses suCh as
weB, PowerPoiNt PreseNtatioNs.
colour separated artworks made From
the Cmyk Files should Be used For three-
Colour sCreeN PriNtiNg oN PaPer/FaBriC.
3.1 ARTWORkS IN CD
guidelines for using the symbol
67files in the cd of different logo configurations
delhi Adb eVent logo for Colour Printing
dlh13-logo_full vertical_color_Print.ai
dlh13-logo_full vertical_color.cdr
dlh13-logo_full vertical_color_Print.eps
dlh13-logo_full horizontal_color_Print.ai
dlh13-logo_full horizontal_color.cdr
dlh13-logo_full horizontal_color_Print.eps
naming of the files in the cd: dhl13-logo_full tagline_color_Print.eps
colour or blackprefix
configuration: full or short
file format: eps/ai/cdr/jpg/png
delhi Adb eVent logo for PhotoCoPy
dlh13-logo_full vertical_black_Print.ai
dlh13-logo_full vertical_black.cdr
dlh13-logo_full vertical_black_Print.eps
dlh13-logo_full horizontal_black_Print.ai
dlh13-logo_full horizontal_black.cdr
dlh13-logo_full horizontal_black_Print.eps
dlh13-logo_short vertical_color_Print.ai
dlh13-logo_short vertical_color.cdr
dlh13-logo_short vertical_color_Print.eps
dlh13-logo_short horizontal_color_Print.ai
dlh13-logo_short horizontal_color.cdr
dlh13-logo_short horizontal_color_Print.eps
dlh13-logo_short vertical_black_Print.ai
dlh13-logo_short vertical_black.cdr
dlh13-logo_short vertical_black_Print.eps
dlh13-logo_short horizontal_black_Print.ai
dlh13-logo_short horizontal_black.cdr
dlh13-logo_short horizontal_black_Print.eps
delhi Adb eVent logo for on sCreen APPliCAtions
dhl13-logo_full vertical_color_on screen.jpg
dhl13-logo_full vertical_color_on screen.png
dhl13-logo_full horizontal_color_on screen.jpg
dhl13-logo_full horizontal_color_on screen.png
dhl13-logo_short vertical_color_on screen.jpg
dhl13-logo_short vertical_color_on screen.png
dhl13-logo_short horizontal_
color_on screen.jpg
dhl13-logo_short horizontal_
color_on screen.png
Adb delhi meet 2013
68
delhi Adb eVent grAPhiC elements for sCreen APPliCAtions
dlh13_full triangle_bg_grey_on screen.jpeg
dlh13_full triangle_bg_grey_on screen.png
35.5 x 20 in / 17.8 x 14.3 in artwork sizes
artworks in cd
delhi Adb eVent grAPhiC elements for Colour Printing
dlh13_full triangle_bg_grey_Print.ai
dlh13_full triangle_bg_grey.cdr
dlh13_full triangle_bg_grey_Print.eps
dlh13_triangle_bg_grey_Print.ai
dlh13_triangle_bg_grey.cdr
dlh13_triangle_bg_grey_Print.eps
dlh13_triangle_bg_grey_on screen.jpeg
dlh13_triangle_bg_grey_on screen.png
dlh13_triangle_bg_purple_Print.ai
dlh13_triangle_bg_purple.cdr
dlh13_triangle_bg_purple_Print.eps
dlh13_triangle_bg_purple_on screen.jpeg
dlh13_triangle_bg_purple_on screen.png
dlh13_triangle_bg_orange_Print.ai
dlh13_triangle_bg_orange.cdr
dlh13_triangle_bg_orange_Print.eps
dlh13_triangle_bg_orange_on screen.jpeg
dlh13_triangle_bg_orange_on screen.png
dlh13_hand-drawn slab_purple_Print.ai
dlh13_hand-drawn slab_purple.cdr
dlh13_hand-drawn slab_purple_Print.eps
dlh13_hand-drawn slab_purple_on screen.jpeg
dlh13_hand-drawn slab_purple_on screen.png
dlh13_triangle_bg_green_Print.ai
dlh13_triangle_bg_green.cdr
dlh13_triangle_bg_green_Print.eps
dlh13_triangle_bg_green_on screen.jpeg
dlh13_triangle_bg_green_on screen.png
guidelines for using the symbol
69colour swatches with colour specifications
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.
fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.
fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.
3.2. COLOUR SWATCHES
Adb delhi meet 2013
70
Paldi, ahmedabad 380 007. india
Phone +91 79 2662 3692
Fax +91 79 2662 1167
www.nid.edu ids@nid.edu
design team
project head Tarun Deep Girdher, Associate Sr. Faculty, Graphic Design tarundg@nid.edu
symbol design Tarun Deep Girdher guidelines Tarun Deep Girdher & Nandini Krishnamurthy
client servicing T G Shaikh & Naresh Nagar ids@nid.edu
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