adb swot marketing plan-final-1201071514114303-4

SWOT AnalysisSWOT Analysis

Authors:Authors:Chucshwal SangmhchaiChucshwal Sangmhchai

Presenters: ChucshwalS.Presenters: ChucshwalS.

SWOT AnalysisSWOT Analysis

Opportunities Threats

Strengths STSO

Weakness WTWO

Internal

External

StrengthsStrengths

As a manufacturer of integrated circuits.Leadership position in the glue.Management, marketing strategy with Partner to clients.Responsible for the environment.Facility is located in great landscape.

What advantage of your organization?

StrengthsStrengths

Effectiveness in fulfilling its promise to customers.Policy standards.Flexible and WIN WIN To seeking raw materials more efficiently.

What business better than competitors?

StrengthsStrengths

As a major manufacturer.The manufacturer's standard product.Credibility of the commitment.As a professional.

These are all strengths of company.

What do your customers see your business, that's the

strengths business or not?

StrengthsStrengths

Excellent service and reliability.Built-in high employee satisfaction.

What factors cause to sell products or services?

StrengthsStrengths

As a manufacturing plant for production.As a supplier to sell to retailers.Consistency in the policy business is “Partners”.

Your organization's business? (objectives and

implementation plans are in the same direction)

WeaknessesWeaknesses

Follow-up services after the sale that

we found a malfunction .It serves to coordinate the department is not enough.

What should be improved?

WeaknessesWeaknesses

Delivery on time as scheduled.

What things should you avoid?

WeaknessesWeaknesses

Can not produce the desired standard of the brand from Japan.

What do your customers in your market think that's your weaknesses?

OpportunitiesOpportunities

Selling prices are reasonable.As a major manufacturer of adhesives, one in Thailand.

Can support ASEAN.Marketing strategies that benefit

customers.

What is good opportunity or good thing as you can see?

OpportunitiesOpportunities

Import products which are innovative NANO solutions.

Business trends that interest you and direction customer behavior?

OpportunitiesOpportunities

Leading the domestic market.The

company imports products from Japan don’t  strategic market.

Over a competitor, you have?

ThreatsThreats

Import brand from Japan that customer wants it.

Obstacle in front of you?

ThreatsThreats

Trading business.

Your competitors doing?

ThreatsThreats

Standard products to meet customer requirements.

Quality and standards in directing and set for product or service are change or not?

ThreatsThreats

Currently, there does not exist.

Technology changing dangerous to position of the

business or not?

ThreatsThreats

Currently, there does not exist.

Debt with the bank or financial liquidity problems or not?

A Goal is a dream A Goal is a dream with a deadlinewith a deadline

Chucshwal S.Chucshwal S.