adidas

Adidas Group

By Yelena Artemyeva& Natalie

Content

History Main Brands Current Figures Critics Sight From the Inside Advertising Campaigns Main Conclusions

History

Germany, 1920s - Adi Dassler, the founder

1924 - Dassler Brothers Shoe Factory

History

since 1930 - Taking part in Olympic Games

1948 - Spliting into two companies: Puma and Adidas

1987 - Adi died

Adidas AGAdidas Performance

Adidas Originals

Adidas Style

Adidas Sales, billions €

Sales

10.08410.299

10.799

10.381

11.99

2006 2007 2008 2009 2010

Adidas Critics

Sight From the Inside

A chance to take position of a Shop Manager (within a year)

Harsh working conditions A chance to make 1 million a month Over high plans Friendly atmosphere …

Advertising Campaign 2000

“Impossible Is Nothing” Campaign

2008, Beijing – Olympic Games “Impossible Is Nothing”

Adidas is All in, 2011

Conclusion

One of the most dynamic companies in the world

Good perspectives for expansion in Russia

Forseeable “wars” with its main competitors

A chance for career-growth for students

Questions, please

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Thank You