adobe max 2009 - learnings
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ADOBE MAX 2009 Learnings
Adobe’s Stable
Famous Products
Photoshop Dreamweaver Premier Pro In-design Acrobat Adobe Air Flex Flash Flex Flash Builder Flash Catalyst Flash Device Central
Technologies
Flash platform Live Cycle Adobe Wave Augmented Reality Open Source Media Framework Open Screen Project
Famous Products
Industry standard for digital image editing and creation, and leader of the Photoshop digital imaging line with support3D
Web development tool to develop, and maintain standards-based websites and applications
Powerful, frame-accurate, real-time digital video and audio editing software.
Flash Interactivity and Export
Cross Referencing
Animated Page Transitions
Add Movies like avi /mpeg
Flex documents (.MXML) are text files authored in Adobe Flex Builder (based on Eclipse).
Flex sdk is free. The adobe flash builder is an ide for flex and is not free. The builder uses the sdk underneath
* Flash Builder was earlier flex Builder (Gumbo)
Allows to test Adobe Mobile content on various mobile interfaces
Saves valuable (testing) time
Improves mobile workflow process
Flash Device Central
… and bundled them in a suite
Adobe Technologies
The is a set of
products and services leveraging the Adobe
Flash Player that target the web, desktop, mobile
and other devices.
Flash Platform
{ the complete picture }
is an enterprise suite that helps organizations improve productivity through intuitive applications and efficient process management. The suite provides document services and help define workflows.
Adobe LiveCycle
LiveCycle Designer LiveCycle Forms LiveCycle Form Manager LiveCycle Barcoded Forms LiveCycle Document Security LiveCycle Reader Extensions LiveCycle Workflow
Main Modules Other LiveCycle Policy Server LiveCycle PDF Generator LiveCycle Assembler LiveCycle Print
When a friend posts a status update or there’s new content on your favorite site, be the first to know. Adobe® Wave™ software gets the information you care about right to your desktop.
Click to view the intro video in a browser
Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience.
AR is not just a tool, but a full-fledged language.
AR was introduced as the opposite of virtual reality; instead of creating of synthesized & purely information environment, the goal of 3 AR is to augment the real world with virtual information.
AR transforms the focus of interaction. It enhances what we see and experience.
Augmented Reality
Augmented Reality Video Offers John Mayer Fans an Immersive Experience
Please wait for the video to Load or Click here to view the video on youtube
Why is everyone making there own media players ?
Open Source Media Framework (OSMF) is an open software framework for building robust, feature-rich video players and applications based on the Adobe® Flash® Platform.
OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences. The open aspect of the framework enables collaborative development for web video monetization, with lower costs and faster turnaround.
OSMF reduces the complexity of player development, allowing the developer more time to focus on the overall user experience.
OSMF’s flexible architecture allows the developer to easily customize their player for the browser or the desktop, incorporating plugins for advertising, reporting, and content delivery along with standard player features such as playback controls, video navigation, buffering, and Dynamic Streaming.
The OSMF can be integrated into your own custom applications using the simple API, or you can deploy the ready-to-run dynamic SWF player without compiling or writing custom scripts.
The media framework is designed to reduce costs associated with developing players in-house. With a best-in-class code base built on open standards and supported development best practices by leading players, OSMF can help accelerate player time to market.
http://opensource.adobe.com/wiki/display/osmf http://www.opensourcemediaframework.com/ For more information visit:
Let the party begin
That was all about ADOBE's stable
NOW…
The Event
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 59
ADOBE MAX 2009
This year’s not available yet
October 4–7, 2009Los Angeles Convention Center
Venue
Band playing outside
Chewbacca of Starwars
Response
The entrance
Community bonding
Games people play
Catching a glimpse of future
Touch screen experience
Virtual reality
Creative outburst
WOW…. the best thing
It’s Awesomeeeee!!!
Verdict
Desktop to enterprise... the big push
Yes!!!!Flash now works
in iPhone
Adobe Opens iPhone to Flash Developers
Please wait for the video to Load or Click here to view the video on youtube
Enhanced Flash player
Looks impressive….
Need of the hour
The bundle
Looks promising
... the big push
Flash Analytics is possible now
Neat….
Flash on mobiles
Touch screen is cool
ADOBE in real life
How MLB uses flash
The architecture
The FedEx Story
Impressive…..
Adobe Max 2009 FedEx Business Case Study
Please wait for the video to Load or Click here to view the video on youtube
$300 M, James Cameron movie used ADOBE Products
Almost the entire product suite was used …
AVATAR and ADOBE at MAX 2009
Please wait for the video to Load or Click here to view the video on youtube
Bringing cutting edge technology
in music videos
ADOBE MAX 2009 Session Videos
Adobe Family
Acrobat-Pro AcrobatReader
MediaPlayer
AfterEffects
Air Audition AuthorWare Bridge Captivate ColdFusion
Contribute Director DreamWeaver Encore ExtensionManager
Fireworks Flash FlashPlayer
Flex
FlexBuilder
FrameMaker Freehand GoLive Illustrator InCopy InDesign Job-Ready LightRoom
LiveCycle PageMaker Photoshop PhotoshopElements
Premier RoboHelp SoundBooth Flash Catalyst
Acknowledgment
Adobe Product Slides-- www.slideshare.com-- http://2009.max.adobe.com [ ADOBE MAX 2009 ]
Images-- http://2009.max.adobe.com [ ADOBE MAX 2009 ] -- www.flickr.com
The Beginning
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