adsuwak-proyecto startup weeknd valencia 2014
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BANNERS
BANNERS
BANNERS
Nielsen
BANNERS
BANNERS
BANNERS
Nielsen
YOU MORE LIKELY TO SURVIVE A PLANE CRASH THAN CLICK A
BANNER AD
IN SUMMARY
Johan Unger, co-founder of Sprinkle.
Johan Unger, co-founder of Sprinkle.
BLOG POST
COMPRAR IR A WEB
MAGIC POSTS
COMPRAR IR A WEB
+ purchases
+ leads
+ bbdd
+ engagement
+ video views
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
COMPRAR IR A WEB
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
FINALIZAR LA COMPRA
Acabas de reservar el imac de Apple
Finaliza el pago
COMPRAR IR A WEB
SELL PRODUCTStechnolgy, travel, clothes..
COMPRAR IR A WEBDESCARGAR IR A WEB
DOWNLOAD CONTENTebooks, whitepapers, inphografics..
COMPRAR IR A WEBINSTALAR IR A WEB
PURCHASE SUBSCRIPTIONS..saas services, plugins, etc
COMPRAR IR A WEBRESERVAR IR A WEB
INSTALL APPS
brands influencersagencies customers
VALUE CHAIN
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAKMATCHINGAdsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES INFLUENCERS
CAMPAIGN LAUNCH
OK, SHOW ME THE MONEY
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAKMATCHING
PARTICIPATEAdsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
(visits, email,shares, video views)
influencersbrands agencies
BUSINESS MODEL
positioning map
CTR (clickthrough rate)
Influencer commision
COMPETITORS
google 68% CPCamazon 50% CPCtwitter 0% CPC adsuwak 75% CPCzanox 58% CPCfacebook 0% CPCTradeDoubler 40% CPCPubliMedia 22% CPC
influencer would use adsuwak
KEY FACTORS
BRANDS & AGENCIES
Influencers database
expected conversion
expected ctr
competitive prices
monitoring tool
39%
26%
17%
12%
6%
ordered by importance
impacts
impacts
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