adulthood - power of social media

ADULTHOOD Power of Social Media

ADULTHOOD - Power of Social Media

TARGETPrimary: Male 15 -24Secondary: Female 15 - 24 OPPORTUNITIES Follow up to KidulthoodCast and musicRelevant to youth culture

ADULTHOOD - Power of Social Media

OBJECTIVE

To create buzz and word of mouth by going direct to target audience and existing fan base with engaging messages, videos and activities.

Build a community and embrace social channels

ADULTHOOD - Power of Social Media

STAGE 1 - DURING PRODUCTION

Social media pages creation and management (Myspace, Facebook, Youtube Channel)

To start engaging with our audience from day 1 of production

ADULTHOOD - Power of Social Media

CREATE CONTENT: Team on set to produce videos for early seeding and presence.

EARLY COMPETITION: “Be an extra on the set”Using the main cast pages/ blogs - We set up a competition to be an extra on the set.

RESULT: Hundreds of submission / Early buzz

ADULTHOOD - Power of Social Media

STAGE 2 – FAN BASE DEVELOPMENT

MUSIC COMPETITION (8 Months prior to release)Send us your track for the chance to be included in the film/ soundtrack

ADULTHOOD - Power of Social Media

CAST TO SPREAD WORD OF MOUTH

MYSPACE (Kidulthood, Noel Clarke, Plan B, Adam Deacon, Bashy, etc..)

KEY INFLUENCERS IDENTIFICATION

Identify key blogs and pages (Music, Urban culture, etc..), provide them with assets, build a relationship and ask them to support the competition.

ADULTHOOD - Power of Social Media

RESULT

More than 1,000 tracks submited in 2 months80,000 visits on website/ Myspace.

1 winner had his song featured in the filmBuzz around the film

ADULTHOOD - Power of Social Media

SEEDING OF PROMO VIDEO (6 Months prior to release)

Use of the main cast to push online (Noel Clarke, Plan B, Adam Deacon, etc..) to embed on their Myspace pages + blogs and websites.

RESULT: 250,000 views in a week.

ADULTHOOD - Power of Social Media

VIDEOS

Production of 10 videos We followed the cast in the months prior to the release (Video shoot, Cast and crew screening, Jump off party, Puma signed event, regional tour, Leicester square premiere, after party, etc..)

100,000 views prior to release.

ADULTHOOD - Power of Social Media

PHASE 3 – FAN BASE ACTIVATION

ACTIVITIES (2 months prior to release)

New competition every week (Exclusive preview screening introduced by the cast, Win tickets to the premiere, After party, posters, soundtracks, etc..)

ADULTHOOD - Power of Social Media

MUSIC VIDEO (1 month prior to release)

Production of a music video for Bashy’s main song “Kidulthood to Adulthood”

300,000 views in a few weekSelected at the MOBO awardsNow more than 2 Millions views on Youtube

ADULTHOOD - Power of Social Media

MEDIA BUY – Facebook Ads

ADULTHOOD - Power of Social Media

RESULTS

Number 1 at the UK box office.

MYSPACE: 10,000 fans / 160,000 visitsFACEBOOK: 50,000 fansWEBSITE: 150,000 visits by the day of release

ADULTHOOD - Power of Social Media

PHASE 4 – DVD RELEASE

Reactivation of the audience (1 month prior to release)

- Acivities-Weekly updates-Competitions

Direct Access to a database of 60,000 fans

SOCIALMEDIABOX

To get in touch, email us at:contact@socialmediabox.net

www.socialmediabox.net