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Advanced Business Marketing Techniques
www.rebel-interactive.com
Presented by REBEL INTERACTIVE
BRANDS • WEBS • VIDEOS
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
The Process
BRAND STRATEGY TACTICS
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
What Is Branding?
BRANDING is the BOLD PROMISE + DELIVERY
of a UNIQUE EXPERIENCE
[this is US] [this is OTHERS] B R A N D G A P
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
3
Branding Distinguishes Us
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
What Is Strategy?
HOW do WE BRING the
BRAND
to LIFE
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
What Is Strategy?
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
What Are Tactics?
WHAT [do] WE DO?
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
How About Some Examples?
[email marketing]
[social media] [website]
[marketing collateral] [media/press/advertising]
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
How About Some Details?
[email marketing]
BRAND
STRATEGY TACTICS
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
How About Some Details?
[email marketing]
BRAND
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
How About Some Details?
[email marketing]
STRATEGY
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
How About Some Details?
[email marketing]
TACTICS
© R
EBEL
IN
TERACTI
VE,
IN
C
all r
ight
s re
serv
ed.
Want More?
[This page intentionally left blank.]
THANK YOU!
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