advanced monetization strategies

October 2, 2011

By Lynn Truong, Co-Founder, Wise Bread

Advanced Monetization

Strategies

FINCON11

FINCON11

wisebread.com/fincon11

Slides and notes will be posted on:

FINCON11

How do I make (lots of) money from my blog?

FINCON11

05

101520253035404550

How are other bloggers making money?

Larget source of revenue

Dis

pla

y/A

dse

nse

Text

Lin

ks

Affi

liate

Mark

eti

ng

Sp

on

sore

d P

ost

s

Freela

nce

Wri

tin

g

Con

sult

ing

Pro

du

cts

Sp

eakin

g

FINCON11

0

10

20

30

40

50

60

What ad networks are they using?

Ad

sense

Invest

ing C

hannel

Com

mis

sion Jun

ctio

n

Flex O

ffers

Am

azo

n A

ssoci

ate

s

Lin

kshare

Google

Affi

liate

Esc

ala

te

Share

A S

ale

MySavin

gs

Blo

gH

er

Chit

ika

NC

S R

eport

ing

Consu

mer

Track

Pepp

erj

am

Life

tim

e M

om

s

Burs

t

Konte

ra

Ad

vert

isin

g

Blo

gA

ds

Gla

m

FINCON11

No Yes I plan to soon0

10

20

30

40

50

60

70

How many are full time bloggers?

FINCON11

< $500 $500-$1000 $1000-$2500

$2500-$5000

$5000+0

5

10

15

20

25

30

35

40

How much do you make from your site per month?

Which Monetization Strategy Are You?

FINCON11

FINCON11

Agency Representation

FINCON11

Agency Representation: What You’ll Need

• The right numbers: traffic, demographics, social media reach• Time: to pitch every. single. inquiry.• Time: bigger campaigns = higher maintenance clients• Time: to report what you delivered • Flexibility: campaigns are unpredictable

Direct SalesFINCON11

FINCON11

Direct Sales: What You’ll Need

• Media kit/sales page• Audience demographics

FINCON11

FINCON11

Direct Sales: What You’ll Need

• Media kit/sales page• Audience demographics• Rate card• Brag sheet• Pitch custom campaigns

General Display Ad NetworksFINCON11

FINCON11

Display Ad Networks: Choose Quality over Quantity

• Floor/min CPM• Review and easily remove ads• Default/pass through networks• ContextWeb, Tribal Fusion, Six Apart, Casale Media

Affiliate MarketingFINCON11

FINCON11

FINCON11

Affiliate Ad Networks

FINCON11

Affiliate Marketing: A Lot to Like

• Low barrier to entry• Targeted traffic vs. lots of traffic• Start making money fast• Unlimited niches• Passive income potential

Products and SubscriptionsFINCON11

FINCON11

FINCON11

Products: Package Information

• Ebooks• Courses• Premium content• Newsletters• Private forums• Apps

Freelance ServicesFINCON11

FINCON11

Freelancing: Beyond Your Blog

• Writing opportunities – beyond other PF blogs• Speaking• Consulting• Book deals• Media personality

Questions?FINCON11

FINCON11

wisebread.com/fincon11

Slides and notes will be posted on:

wisebread.com/wise1000subscribe

Increase your earnings with Wise Bread’s monetization tips in our free Industry Newsletter: