advanced program in social media marketing - niit imperia

KNOWLEDGE PARTNER

Advanced Program in Social Media Marketing - Batch 06

Contents

• Broad Contours • Social Media - What , Why & How - Business & Career Opportunity • Who should Attend • Unique Features of the Program • Detailed Program Contents • About Program Faculty • Past Batches • Synchronous Learning Technology – NIIT Imperia

APSMMx06 ver 1.3

Broad Contours

Program Faculty – Mr. Kiruba Shankar

Program Duration - 3 Months (10 Sessions)

Schedule – Saturday, 2 pm to 5 pm and Thursday ,6:30 pm to 9:30 pm (last 5 Classes)

Class Dates – Dec 1,15, 22, 2012 , Jan 5, 12, 19 and Feb 7,14,21,28 ,March 5 2013

Program Fee - Rs. 35,000 + 12.36% Service Tax = Rs. 39,326/-

APSMMx06 ver 1.3

APSMMx06 ver 1.3

What is Social Media

?

APSMMx06 ver 1.3

Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org

.

If you have your own version, share with us @ https://www.facebook.com/executivemanagementprograms

It’s also a fancy way to describe the zillions of conversations people are having online 24/7

APSMMx06 ver 1.3

Should I care about it

?

Yes.. Because…

APSMMx06 ver 1.3

BECAUSE More than 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009

Because…

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. -Nielsen, Global Faces & Networked Places, 2009

APSMMx06 ver 1.3

Because…

APSMMx06 ver 1.3

Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009

Because social media is democratizing communications. Big time.

Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in

control.”

Rupert Murdoch, Global Media Entrepreneur

APSMMx06 ver 1.3

Because…

BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS

APSMMx06 ver 1.3

Because…

APSMMx06 ver 1.3

What is happening on Social Media

?

845 million active monthly USERS 100 billion CONNECTIONS 250 million PHOTOS UPLOADED daily 2.7 billion LIKES every day 37 million PAGES with 10+ LIKES 425 million MOBILE USERS Users by gender: 43% (Male), 57% (Female) Facebook & Money (Net Income) 2009-229mn , 2010-606mn,

2011-1bn You name a brand ,& You find here

Are you there on Facebook? We too ..lets chat https://www.facebook.com/executivemanagementprograms

APSMMx06 ver 1.3

APSMMx06 ver 1.3

LinkedIn-More than 135 million members over 200 countries

More than 2 new members joining per second 75 of Fortune 100 companies use LinkedIn for hiring Customer Acquisition- B2B Companies Exp. 61% Success rate – B2C 39% For your Company – Setup Account ->Join Industry Group -> Invite Prospects-> acquire, retain and win Customers We are there.. Lets connect

http://in.linkedin.com/company/niit-imperia

Over 465 million ACCOUNTS on Twitter 175 million TWEETS a day History-

Birth- July 2006| July,2007-Value- $5mn I Growth- 2bn tweets posted |Sep,2011-100mn active users | 33bn tweets per day

11 new accounts created every Second $259mn Projected REVENUE for 2012 $540mn for 2014 1mn accounts currently added to Twitter every day Companies- Use to Inform , Engage , Acquire Customer & Much more

Would you like to see what are we doing here https://twitter.com/niitimperia

APSMMx06 ver 1.3

6600 images UPDATED every minute 292,000,000+ public GEO tagged photos 228,000,000+ public creative comma LICENSED photos 3million+ photos UPLOADED to Flicker each day

Flicker pictures are used many way like in Blogs, Showcase Creative works and Say to Share Product information in easy to understand and more appealing Visual Form

If you are there ,share your pictures with us https://www.facebook.com/executivemanagementprograms

APSMMx06 ver 1.3

• YouTube is 2nd Most used Search Engine After Google • 3rd most Visited website – Alexa • 60 hrs of Video uploaded every minute • 4 billion videos watched every day • 800 million Visitors every month • 3 billion hrs. of video Watched per month • You Tube is localized in 39 countries and 54 languages • In 2011 more than 1 trillion views took place.. i.e. about 140 views per person on earth • 500 years of Video watched on Facebook every day • 700 YouTube Videos Shared on Twitter Every Minute • 100 million people take social action (likes, share, comments etc.) on YouTube every week • 1st Video On YouTube was “Me at the zoo” by Co-founder Zaved Karim (http://www.youtube.com/watch?v=jNQXAC9IVRw)

We are on YouTube- http://www.youtube.com/watch?v=s-yrWVMDln8

APSMMx06 ver 1.3

APSMMx06 ver 1.3

How its impacting Business

?

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008

APSMMx06 ver 1.3

85% of social media users believe that a company should go further than just having a presence

on social sites and should also interact with its customers.

Cone, Business in Social Media Study, September 2008

APSMMx06 ver 1.3

APSMMx06 ver 1.3

There is so much to do

1. PR Relation

2. Customer Service

3. Loyalty Building

4. Collaboration

5. Networking

6. Thought-Leadership

And yes Customer Acquisition too

APSMMx06 ver 1.3

APSMMx06 ver 1.3

Job Opportunities

30,000+ Jobs ….as on 26-Nov-12

APSMMx06 ver 1.3

APSMMx06 ver 1.3

30,000+ Jobs ….as on 26-Nov-12

Advanced Program in Social Media Marketing-Who should Attend?

Requirements

• Knowledge of basic information on Social Media

• Having accounts in some of the key social media platforms – Facebook

– LinkedIn

– Twitter

– Youtube

– Flickr

Expected Participant Profile

• Entrepreneurs

• Marketing & Sales Managers

• Advertising professionals

• Community Managers

• PR Professionals

• Business Consultants

• Management students

APSMMx06 ver 1.3

Unique Features of the Program Unique Program

•Only Social Media Marketing Program in India that has been exclusively designed for working professionals. We have extensively redesigned the program based on the feedback from the industry & alumni

Pedagogy

•Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class.

Strategic Leaders

•More than 100+ individuals have already been trained in the program.

Peer Learning

•Opportunity to Network and Learn from other professionals in the corporate world.

Certification

•Graded Certificate of Successful Completion from NIIT Imperia.

APSMMx06 ver 1.3

Detailed Program Curriculum

• Understanding the Impact of Social Media • Social Media Platforms and Tools • Social Media Audits and Assessments • Developing Social Media strategy framework • Finance, Budgets, Resources • Strategies for B2C & B2B Companies • Developing Social Content Calendar • Metrics, Statistics and ROI Measurement • Learning via Case Studies

APSMMx06 ver 1.3

Detailed Program Curriculum

• Social Media Policy Development • Online Reputation Management • Social media conflict management • Social Commerce • Online Community Engagement Techniques • Social Media Time Management • Best Practices. Do's & Dont's • Competitor Analysis through Social Media • Crowdsourcing & Collaboration Techniques

APSMMx06 ver 1.3

About Program Faculty

Kiruba Shankar • Kiruba Shankar is an entrepreneur, social media

consultant, speaker, author, teacher, podcaster and a farmer.

• He is the CEO of Business Blogging, a social media consultant firm & F5ive Technologies.

• He also heads Vaksana Farms, a farming venture and Verdure Books, a publishing house

• He has authored 4 books and is working on the next. He is the TEDx ambassador for India.

• For more information, please visit http://www.kiruba.com/bio

APSMMx06 ver 1.3

How to enroll ?

• Registration forms & Fee • Application forms can be obtained from

www.niitimperia.com or at local NIIT IMPERIA Centres • Candidates could also apply online at

www.niitimperia.com • Application form along with the registration Fee be

submitted at NIIT Imperia centre. The registration fee is Rs. 35, 000/- + 12.36% Service tax .

• Important Dates – Last Date of Registrations: Dec 14, 2012 – Classes Commence : Dec 15, 2012

APSMMx06 ver 1.3

Conference Call /Information Session

• Why should I attend the conference call? – To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call? – BinaryEdge and NIIT Imperia Product

Management Team would address the queries regarding the program

• How can I register for the conference call? – Register Online. (You will see the next

available conference date in the same link )

APSMMx06 ver 1.3

APSMM Participants Profile: Earlier Batches

• Employees from Mindshare, 9X Media, National Geographic, Systime Global Solutions, Bajaj Auto Finance, Shoppers Stop, BloomBerg UTV, DLF Pramerica, BMW, A And R.

• Average Age of Batch – 30 years

APSMMx06 ver 1.3

Advertising Media

27%

Internet & Web 10%

BFSI 6%

IT 13%

Telecom 3%

Manufacturing 4%

Education 12%

Others 25%

Sector-wise Breakup

Experience Sharing Before joining this program, I had no additional information about this course but now I am fully aware of the power of social media and also ready to use it.

Tarun Verma (Assistant Manager, Teleperformance)

I really liked the interactive method of teaching and I would definitely recommend this course to all as it is an extension to your company's daily communication needs, hence it is important to have knowledge about social media marketing.

Joeleen Gomez (Communication Executive, BMW)

The program is focused completely on the current social media tools and has an exhaustive course content and a great faculty

Aditya Hirlekar (Senior Manager - Marketing Communications, Hutchison 3 Global Services)

APSMMx06 ver 1.3

Experience Sharing Before joining the program, I had my own doubts on the relevance of the program would really help my business. But after getting to learn and clarify doubts through the program, I can assure that heads of business with exposure to web would surely benefit from this program.

Niket Shah (Head, Niket Communication & Security Systems)

Excellent faculty, Hands-on experience through exercises and course material are a few of the benefits of the program. Surely, I am recommending this program to all my friends and colleagues

Dipa Subramaniam (Manager, Quantum Link Communications)

Social Media Marketing Program is quite comprehensive and fast paced. I highly liked the practical skill building aspect of the program

Siddharth Mukund Srivastava (Account Manager, SriVinayak Online)

APSMMx06 ver 1.3

KNOWLEDGE PARTNER

SYNCHRONOUS LEARNING - NIIT IMPERIA

APSMMx06 ver 1.3

40 Classrooms in 25 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

APSMMx06 ver 1.3

For any Queries Or Doubts,

Call Us at 1800-266-0304

Or

Write to imperia@niit.com

APSMMx06 ver 1.3