advanced seo tactics to fix duplicate content in ecommerce [ 2x ecommerce webinar]
Post on 16-Jul-2015
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@KunleTCampbell
Triggers of Duplicate Content
site:mywebsite.com/&
140,000 Omitted pages: Google supplemental index
@KunleTCampbell
Triggers of Duplicate Content
Category Page Sorting More or less the same content but sorted results generate multiple URL parameters
http://www.astleyclarke.com/uk/earrings/pearl-earrings http://www.astleyclarke.com/uk/earrings/pearl-earrings?dir=asc&order=price http://www.astleyclarke.com/uk/earrings/pearl-earrings?dir=desc&order=price http://www.astleyclarke.com/uk/earrings/pearl-earrings?dir=desc&order=news_from_date http://www.astleyclarke.com/uk/earrings/pearl-earrings?dir=asc&order=bestsellers
Price Low: Price High: New In: Best Sellers:
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Triggers of Duplicate Content
Filtered Category Pages Could potentially generate multiple URLs: pretty much dumping Google with combinations and permutations of URLs
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Triggers of Duplicate Content
Pagination Going through series of pages within a single category or brand page
http://www.worldofcamping.co.uk/furniture/camping-chairs-r82-83 http://www.worldofcamping.co.uk/furniture/camping-chairs-r82-83?p=2 http://www.worldofcamping.co.uk/furniture/camping-chairs-r82-83?p=3 http://www.worldofcamping.co.uk/furniture/camping-chairs-r82-83?p=4 http://www.worldofcamping.co.uk/furniture/camping-chairs-r82-83?p=5
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@KunleTCampbell
Triggers of Duplicate Content
Multiple Versions of a Product Page Colour, size or style variations of product pages could result in multiple URLs
http://www.johnlewis.com/john-lewis-cashmere-mix-block-socks/p1391613 http://www.johnlewis.com/john-lewis-cashmere-mix-block-socks/p1391613?colour=Black http://www.johnlewis.com/john-lewis-cashmere-mix-block-socks/p1391613?colour=Purple http://www.johnlewis.com/john-lewis-cashmere-mix-block-socks/p1391613?colour=Red http://www.johnlewis.com/john-lewis-cashmere-mix-block-socks/p1391613?colour=Grey
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@KunleTCampbell
Triggers of Duplicate Content
Session ID URLs Tracking variables tend to be appended to URLs that either link to your site or link internally
mywebstore.example.com/books/?trackingId=cat123 mywebstore.example.com/cds/?trackingId=cat124 mywebstore.example.com/cards/?trackingId=cat125
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1. The Canonical Tag
URL creates multiple versions of a single page The canonical tag ensures a singular reference version of a specific URL
<link rel=”canonical” href=”http://example.com/category-page” />
@KunleTCampbell
2. Webmaster Tools URL Parameters
1. Parameters that don’t affect page content Typically `track pages like Session IDs – SID, Affiliate IDs – affiliateID and Tracking IDs – tracking-ID
2. Parameters that change, reorder or narrow page content sort=price_ascending, rankBy=bestSelling, order=highest-rated, sort=newest
@KunleTCampbell
2. Webmaster Tools URL Parameters
1. Parameters that don’t affect page content Typically `track pages like Session IDs – SID, Affiliate IDs – affiliateID and Tracking IDs – tracking-ID
2. Parameters that change, reorder or narrow page content sort=price_ascending, rankBy=bestSelling, order=highest-rated, sort=newest
@KunleTCampbell
3. Robots.txt - DISALLOW
1. Folder Level Control You do not want to index URLs folders such as /sales, /specials or /offers;
2. Site Architecture is Key For filter options, sub categoriwe
@KunleTCampbell
4. Page Level Mark-Up [Meta Robots]
“robots” Replace “robots” with a user agent of your choice: “bingbot“ “googlebot“, “baiduspider“, “yandexbot”
“<value>” Allows multiple values to be declared, comma separated: NOINDEX – prevents the page from being included in the index. NOFOLLOW – prevents bots from following any links on the page. NOARCHIVE – prevents a cached copy of this page from being available in the search results. NOSNIPPET – prevents a description from appearing below the page in the search results, as well as prevents caching of the page. NOODP – blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results. NONE – equivalent to “NOINDEX, NOFOLLOW”
<meta name="robots" content=" <value> ">
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4. Page Level Mark-Up [Meta Robots]
X-Robots-Tag HTTP header The X-Robots-Tag has identical functions to the Meta Robots tag but the only difference is that it can be used as an element of the HTTP header response for a given URL
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