advert plans evaluation
Post on 24-May-2015
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Think (Evaluate)- How successful is my final plans for my advert? …The focus of this slide is to encourage you to evaluate your plans and to ask for any help. Remember, the help that your teacher can give you during the actually making of the advert is very limited!
How confident am I that my main image(s) will appeal to my target audience?
Looking at my plans, how obvious is the USP?
Have I given enough thought to page design & layout so that it will look professional ?
What is my anchorage and how does it match the rest of the content of my advert my trainers USP?
What framing of shot will I use and why?
What methods of connotations have I used in my advert, and why do I feel it will appeal to my my target audience ?(e.g. use of colour, props, background, costume, lighting, settings, actors positioning/gestures, font style etc.
Looking @ my research results, how confident am I that my slogan will appeal to my audience?
How confident am I think my slogan matches the rest of my advert and what slogan technique have I used ?
What well known advertising technique(s) do I plan to use and why am I confident it will be successful?
What background am I planning to use and why?
How confident am I in using Photoshop to upload images and add backgrounds / layers?
Excellent example of manipulation of images
using Photoshop
Excellent example of manipulation of images
using Photoshop
Use of anchorage i.e. above all else- matches
the images used perfectly
Use of anchorage i.e. above all else- matches
the images used perfectly
Very good use of original and found
images
Very good use of original and found
images
Framing of shoe within frame very well used
Framing of shoe within frame very well used
Good clean page layout and design-
professionally done
Good clean page layout and design-
professionally done
Use of anchorage i.e. “where dreams comes
through”- matches the font style, colours and images
used perfectly
Use of anchorage i.e. “where dreams comes
through”- matches the font style, colours and images
used perfectly
Very good use of original and
excellent framing of shot
Very good use of original and
excellent framing of shot
Good clean page layout and design-
professionally done
Good clean page layout and design-
professionally done
Excellent example of manipulation of images
using Photoshop, especially the fairy
Excellent example of manipulation of images
using Photoshop, especially the fairy
Use of colours likely to appeal to the adverts
young female audience
Use of colours likely to appeal to the adverts
young female audience
Good decision to list websiteGood decision to list website
Use of anchorage i.e. “the streets state of mind”- clearly matches images
used
Use of anchorage i.e. “the streets state of mind”- clearly matches images
used
Very good selection of copied
framing of shot
Very good selection of copied
framing of shot
Excellent clean page layout and
design- professionally done
Excellent clean page layout and
design- professionally done
Clear evidence of excellent image
manipulation using Photoshop
Clear evidence of excellent image
manipulation using Photoshop
Good use of original logo Good use of original logo
Use of anchorage s clearly matches images used
Use of anchorage s clearly matches images used
Good use of colour and black and white images
Good use of colour and black and white images
Very good use of models
Very good use of models
Clear evidence of excellent image
manipulation using Photoshop albeit the
framing of actual trainers to small
Clear evidence of excellent image
manipulation using Photoshop albeit the
framing of actual trainers to small
Good use of original logo Good use of original logo
Good selection of framing of shot
Good selection of framing of shot
Good use of social media references/ links like Facebook
and twitter
Good use of social media references/ links like Facebook
and twitter
Good manipulation of font style and
placement
Good manipulation of font style and
placement
Use of anchorage i.e. “the streets state of mind”- clearly matches images
used
Use of anchorage i.e. “the streets state of mind”- clearly matches images
used
Excellent selection of copied framing
of shot
Excellent selection of copied framing
of shot
Excellent clean page layout and
design- professionally done
Excellent clean page layout and
design- professionally done
Clear evidence of excellent image
manipulation using Photoshop
Clear evidence of excellent image
manipulation using Photoshop
Good use of original logo Good use of original logo
Good use of original slogan
Good use of original slogan
Excellent original
slogan that clearly
matches the rest of the
advert content
Excellent original
slogan that clearly
matches the rest of the
advert content
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