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ADVERTISE IN THE DIGITAL MARKETPLACE
AlwAys refer to the tribune specs site for the most current informAtion.tribuneinteractive.com/specs/
whAt Advertising products do you offer?Everything you need to know about Tribune’s advertising portfolio is right here at your fingertips. Navigate through our site to discover the opportunities that are available to meet your advertising needs.
who should i contAct to stArt the process?Reach out to your account representative. Tribune is dedicated to finding the right advertising products to successfully reach your target audience.
our in-house design teAm does not hAve the experience to creAte innovAtive digitAl Advertising.All Tribune properties have an in-house design team to assist in production of innovative rich media advertising. Contact your account representative to see if they are available to help you.
i followed your instructions, And the Ad still does not work.Our digital support group has the experience to troubleshoot any obstacles you may face when building or launching your digital advertising creative. We have an extensive support team with varying expertise to troubleshoot post-sale issues.
FREQUENTLYASKED QUESTIONS
GUIDELINESFILE FORMATS ACCEPTED
GIF, JPG, SWF, 3rd party ad tag
RESOLUTION
72 dpi (dots per inch)Animation Animation may loop 3x, 25 fps, 15 seconds max recommended for standard ad units.
ANIMATION
Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
CLICK-THROUGH URL
Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
FLASH
All SWF Flash files must be submitted along with a back-up GIF/JPG file. Also, all SWF Flash files must contain a clickTag and should be published for Flash Player 10.0 or an earlier version.
DISPLAY ADVERTISING
GUIDELINES (CONT)
POLITE LOAD
Polite loads are accepted and should be submitted according to the specifications listed below. An additional load of 100K is allowed.
CONTENT
Ads must not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.
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SPECIFICATIONSDimension measurements provided in pixels. File size limits provided in kilobytes.
cube (medium rectAngle)Dimensions: 300 x 250File Size Limit: 40K
hAlf pAge
Dimensions: 300 x 600File Size Limit: 40K
leAderboArd
Dimensions: 728 x 90File Size Limit: 40K
wide skyscrAper
Dimensions: 160 x 600
File Size Limit: 40K
pencil
Dimensions: 970 x 30File Size Limit: 15K
bAnner
Dimensions: 468 x 60File Size Limit: 40K
hAlf bAnner
Dimensions: 234 x 60File Size Limit: 30K
micro bAnner**Dimensions: 320 x 50File Size Limit: 15K**Chicago Tribune ONLY
mini bAnner**Dimensions: 400 x 60File Size Limit: 40K**Sun-Sentinel ONLY
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PREMIUM AD FEATURESPremium features offer more interactivity and engagement opportunities within the ad unit.
presentAtion
SlideshowsGalleryGrid Gallery
services
PollForm
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sociAl mediA
Facebook FeedTwitter FeedPinterest FeedRSS FeedLinkedIn
video
Supports video from YouTube or advertiserAspect Ratio: 4:3 or 16:9 (widescreen)File Size Limit: 1MB per 30 seconds of video (up to 10MB)File Format Accepted: mp4Codec: h.264Frame rate: 15, 25, or 30 fpsAudio: MP3, mono, 32, or 46kbps
ACTIONSCRIPT 1.0/2.0SPECIFICATIONS
Inserting a clickTag using ActionScript 1.0 or 2.0
1. Insert a new button.
2. While in the button’s screen, create a “box” that will cover the size of the entire ad in the HIT frame.
3. In the main scene, drag the button from the library into a new layer. This layer must be the top layer.
4. Add an action to the button. Copy and paste this action EXACTLY as shown below. Note: Do NOT Embed Your Own URL Into The ClickTag. Please Leave “_blank” In The ActionScript.
on(release) {getURL(clickTag,”_blank”);}
5. Prior to publishing the movie, select version of the Flash Player 10.0 or earlier in Publish Settings.
6. Export Movie.
7. To validate the clickTag for Tribune’s ad server upload swf file to http://dclkhelp.appspot.com/validator/
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SPECIFICATIONS
Inserting a clickTag using ActionScript 3.0
1. In frame 1 of the top layer of the movie scene, insert the script for the clickTag button. Download the ActionScript 3.0 file at:
http://tribuneinteractive.com/specs/scripts/clickTag_ActionScript3.as
2. Insert a new button.
3. While in the button’s screen, create a “box” that will cover the size of the entire ad in the HIT frame.
4. In the main scene, drag the button from the library into frame 1 of a new layer. This layer should lie directly underneath the ActionScript layer.
5. Add the instance name, thisBTN, to the button.
6. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings.
7. Export Movie.
8. To validate the clickTag for Tribune’s ad server, visit:
http://gts.dartmotif.com/validator/
Admails are e-blasts, which are deployed to Tribune users, to advertise a client’s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference.
GUIDELINESHTML VERSION
Formatted Imagery And Copy
dimensions
Overall width must not exceed 600 pixels. No height requirements.
file size limit
Total sum of images must not exceed 100K file size
Assets
Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not accepted.
E-MAIL MARKETING
production guidelines
To ensure the admail is executed in compliance with e-mail client restrictions, please follow the best practices listed below.
Avoid using dark backgrounds with light-colored text, as some e-mail clients do not support background formatting in HTML. White or light-colored text is unreadable on a default white background.
Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain email clients.
Do not use background images, as they cause the layout to appear incorrectly in different browsers.
Use formatted text in HTML to display information important to the admail’s message. Images should only be used to enhance the look and feel of an admail, since e-mail clients allow users to block images in received mail.
TEXT VERSION
Unformatted Copy Assets
Supply admail copy unformatted in a TEXT or Word doc file.
subject line Must contain the advertiser’s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward.
links Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.
opt-out We recommend the client provide an electronic address (link or email) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe from all of the client’s future admails. These opt-outs are to be collected by the client, not Tribune. In the case subsequent admails are deployed through a Tribune property, the list of opt-out email addresses would be cross-referenced with the users in Tribune’s database and removed from the deployment list. E-MA
IL MA
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NEWSLETTERSTribune deploys a variety of newsletters to users who opt-in to receive unique content based on their specific interests.
newsletters
Travel UnraveledFood & Drink
Ad sizes AvAilAble
CubeDimensions: 300 x 250File Size Limit: 40KFile Formats Accepted: JPG/GIF ONLY
LeaderboardDimensions: 728 x 90File Size Limit: 40KFile Formats Accepted: JPG/GIF ONLY
Wide SkyscraperDimensions: 160x600File Size Limit: 40KFile Formats Accepted: JPG/GIF ONLYE-
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Rich Media is considered any ad unit that is not contained within a standard display ad position, including the sliding billboard, peelback, reskin, one ad, expandable, interstitial, freeform, video and hover. Most rich media ad units require the use of 3rd party vendors to host and serve their unique functionality.
ACCEPTED 3RD PARTY VENDORStribune digitAl will test Any 3rd pArty creAtive solutions.
» BlueStreak
» Unicast
» Interpolls
» MediaMind
» PointRoll
» United Virtualities
» Eyewonder
» CheckM8
» DART Motif/Studio
» Klipmart
» Atlas DMT
» Rovion (IE only)
» Yahoo! Rich Media (Ad Interax)
» Adfare, Smart Media
» Mediaplex
RICHMEDIA
RICH
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SPECIFICATIONS
Dimensions: 300 x 600Initial Load File Size Limit: 60KMax Subsequent Polite Load FileSize Limit Per Segment: 110K
GUIDELINES
» Content container with max dimensions of 300 x 3000 displayed upon scroll in 300 x 600 ad unit
» Max of (5) different interactive segments within content container
» Content is viewed through click or hover of the previous and next buttons located at the top & bottom of the 300 x600 ad unit
» User-initiated audio
» If the creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor
BILLBOARDSPECIFICATIONS
initiAl Ad
Location: Underneath page header & searchDimensions: 970x250File Size Limit: 110 K
collpAsed
Location: Underneath page header & searchDimensions: 970x90 or 196x31**’Show Ad’ with advertiser branding iconFile Size Limit: 60 K
GUIDELINES
» Initial Ad is fixed at open dimensions upon impression load, without capping
» Animation in Initial Ad plays once with option to add replay button
» Initial Ad must contain close or collapse button, which should be apparent through name of function, not represented by an ‘x’ alone
» Collapsed view must contain expand action to open Initial Ad
» User-initiated audio
» If the creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor
EXPANDABLESPECIFICATIONS
Expanded refers to max width/height. Expanded dimensions include the area of the targeted ad.
cube
Dimensions: 300 x 250File Size Limit: 40KExpandedDimensions: 600 x 250File Size Limit: 50K
leAderboArd
Dimensions: 728 x 90File Size Limit: 40K ExpandedDimensions: 728 x 315File Size Limit: 50K
hAlf pAge
Dimensions: 300 x 600File Size Limit: 40K ExpandedDimensions: 600 x 600File Size Limit: 50K
wide skyscrAper
Dimensions: 160 x 600File Size Limit: 40K ExpandedDimensions: 600 x 600File Size Limit: 50K
bAnner
Dimensions: 468 x 60File Size Limit: 40K ExpandedDimensions: 468 x 240File Size Limit: 50K
hAlf bAnner
Dimensions: 234 x 60File Size Limit: 30KExpandedDimensions: 300 x 250 or 468 x 60 depending on 234 x 60 placementFile Size Limit: 50K
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EXPANDABLECONTINUED
micro bAnner**Dimensions: 320 x 50FIle Size Limit: 15K
ExpandedDimensions: 320 x 250File Size Limit: 50K**Chicago Tribune Only
mini bAnner**Dimensions: 400 x 60FIle Size Limit: 40K Expandable
ExpandedDimensions: 400 x 240File Size Limit: 50K**Sun-Sentinel Only
GUIDELINES
» User-initiated on rollover
» Mouse-off retraction
» Functioning close button
» Flash/animation: 10 second limit
» Can NOT overlay branding or form elements
» Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion
» Audio must be user-initiated and include on/off buttons
» If the creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Only one rich media ad can run on a single web page at a time
» Third-party ad tags can be created in-house through a third-party vendor
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SPECIFICATIONS
Location: Below header, search bar and navigationDimensions: Varies based on page content & layout. Contact creative solutions team for details.File Size Limit: 40K
GUIDELINES
» Capped at once per user per day
» Functioning close button
» Close after playing once
» Run time limit: 10 seconds
» Creative served first-party through DART is visible only on PCs through Internet Explorer (approx. 70% of users)
» Creative can be served through third- party ad tags to allow visibility within all browsers & platforms.
» Can NOT overlay branding, navigation, search or form elements
» Freeforms created in Flash must contain a functioning clickTag button.
» Only one rich media ad can run on a single web page at a time
» Third-party ad tags can be created in-house through a third-party vendor
HOVERSPECIFICATIONS
initiAl Ad
Dimensions: 980 x 100File Size Limit: 60KFile Formats Accepted: SWF/JPG/GIF/PNG
collApsed
Dimensions: 100 x 90File Size Limit: 20KFile Formats Accepted: SWF/JPG/GIF/PNG
GUIDELINES
» Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an ‘x’ alone
» Collapsed view must contain close button
» Initial Ad remains open upon first view of the ad capped at once per user per day
» Collapsed unit appears upon additional viewing of targeted web page
» Upon close of Initial Ad, collapsed view appears
» Upon click of collapsed view, hover appears
» Upon close of collapsed view, ad disappears entirely
» User-initiated audio
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor
INTERSTITIALSPECIFICATIONS
Location: Covers an entire page, appears over targeted web page centered horizontally and verticallyDimensions: 800 x 600 with a semi-transparent full bleed revealing the web page underneathInitial Load File Size Limit: 80KMax Subsequent Polite Load File Size Limit: 160KB
GUIDELINES
» Auto-appear
» Capped at once per user per day
» Close or collapse button should be apparent through name of function, not represented by an ‘x’ alone
» Close after playing once
» Run time limit: 10 seconds max
» User-initiated audio
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party vendor
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SPECIFICATIONS
SWF Flash files MUST contain an additional background layer displaying background color or graphic. The background can not be defined within the Document properties.
mAin peel
Location: Top-right corner of web page*Dimensions: 800 x 550 or 550 x 400File Size Limit: 70KFile Formats Accepted: SWF/JPG only
corner peel teAser
Location: Top-right corner of web page*Dimensions: 125 x 100File Size Limit: 10KFile Formats Accepted: SWF/JPG only
*Peelbacks on Hartford Courant must be aligned to the top-left corner of the page
GUIDELINES
» Auto-expand capped at once per user per day
» Functioning close button
» Run time limit: 10 seconds max
» Can NOT overlay form elements
» Main content in assets should be contained within the top right corner of the creative. Background imagery should extend over entire dimension area.
» Must be served through a third-party ad tag
» Only one rich media ad can run on a single web page at a time
» Ad tags can be created in-house through a third-party vendor
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SPECIFICATIONS
Dimensions: 300x1050Initial Load File Size Limit: 80KMax Subsequent Polite Load File Size Limit: 110K
GUIDELINES
» Recommended contents for 300x1050 dimension area: • Branding area • Primary interactive segment • Secondary interactive segments 1 and 2 • Interactive segments can expand up to max dimensions of 580x460
» User-initiated audio
» If the creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party vendor
PUSHDOWNSPECIFICATIONS
expAnded
Location: Underneath page header and searchDimensions: 970x415File Size Limit: 110 K
collApsed
Location: Underneath page header and searchDimensions: 970x90 or 970x66File Size Limit: 60 K
GUIDELINES
» Auto-expand capped at once per user per day
» Close or collapse button should be apparent through name of function, not represented by an ‘x’ alone
» Functioning expand button
» Run time limit: 10 seconds max
» Collapsed companion ad
» User-initiated audio
» If the creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party vendor
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SPECIFICATIONS
initiAl Ad
Dimensions: Any standard display ad
expAnded Ad
Max dimension-area: 970 x 550File Size Limit: 110K
GUIDELINES
» On impression load, Initial Ad delivers with call to action to expand
» Upon user initiation, sidekick functionality pushes page content to the left, revealing Expanded Ad content
» Upon closing Expanded Ad, it collapses, bringing page content to its original position
» Close or collapse button should be apparent through name of function, not represented by an ‘x’ alone
» Functioning expand button
» If the collapsed creative has the same background color as the site, it must contain a visible border
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor
RESKINSPECIFICATIONS
single imAge Dimensions: 1600 x 1000 (please see Layout below) File Size Limit: 90KFile Format: JPG/GIF
Layout for Newspaper & Broadcast Sites (except LA Times): Allow 980 pixels of white space (#FFFFFF) in center of image for content dimension area140 pixel width side gutters should contain main reskin content, text and imagery170 pixel width blendable areas available for background imagery, gradients or color
Layout for LA Times Only:Allow 1000 pixels of white space (#FFFFFF) in center of image for content dimension area136 pixel width side gutters should contain main reskin content, text and imagery164 pixel width blendable areas available for background imagery, gradients or color
tiled imAge Dimensions: 250 x 250 maxFile Size Limit: 40KFile Format: JPG/GIF
GUIDELINES
» Must use appropriate Photoshop templates provided for Single Image reskin
» Appears on both left & right sides of content area
» Click-through URLs are supported
» Third-party ad tags are NOT accepted
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Video advertising is capable across the Tribune landscape. Video can run within an ad unit or between video content inside our In-Page Flash Players.
SPECIFICATIONS
Dimensions: 640 x 480, 640 x 360 (widescreen)Aspect Ratio: 4:3, 16:9 (widescreen)File Size Limit: 2.5MBFile Formats Accepted: mp4 preferred
IN-UNIT VIDEOLocation: Video contained within a digital ad unit
SPECIFICATIONS
Refer to Display Advertising specifications
Run-time: Preferably under 30 seconds
GUIDELINES
» Sound must be user-initiated
» Functioning video controls visible - play/pause, audio, rewind
» Video must not be embedded within the Flash file
» No frequency cap
SLIDERSPECIFICATIONS
initiAl Ad (hover)Dimensions: 970 x 90File Size Limit: 60K
expAnded Ad
Max dimension-area: 970 x 550File Size Limit: 110K
GUIDELINES
» Initial Ad is anchored to bottom of browser window overlaying page content
» Initial Ad remains open upon initial view of the ad on its targeted web page
» Must contain functioning close button, upon close of the initial ad, no leave behind will appear
» Upon user initiation, page content slides to the left, revealing Expanded Ad content
» Initial Ad is no longer visible while Expanded Ad is open
» Upon closing Expanded Ad, it collapses, bringing the page content to its original position
» Close or collapse button should be apparent through name of function, not represented by an ‘x’ alone
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor
RICH
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Location: Video contained within In-Page VAST Compliant Player
SPECIFICATIONS
Refer to specifications listed aboveRun-time: No longer than 15 seconds
GUIDELINES
» VAST redirect URLs accepted
» Video capped at MAX of 4x per user per advertiser per day*
*Please refer to your sales contact to confirm the MAX number of capped impressions, as it varies based on site
QUICKSTREAM VIDEOLocation: Video contained within In-Page VAST Compliant Player
SPECIFICATIONS
Refer to specifications listed aboveRun-Time: No longer than 3-5 seconds
GUIDELINES
» VAST redirect URLs accepted
» No frequency cap
»
»
VIDEO PLAYER COMPANION ADSLocation: Run in tandem with Pre-roll or Quickstream video inside or next to the VAST Compliant Player
File Formats Accepted JPG/GIF ONLY
SPECIFICATIONS
Cube (Medium Rectangle)Dimensions: 300 x 250File Size Limit: 40K
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SPECIFICATIONS
video (sAme As pre-roll)Dimensions: Full Screen 640 x 480 ORWide Screen 640 x 360File Size Limit: 2.5 MBLength: 15 seconds (max)Aspect Ratio: Full Screen 4:3 OR Widescreen 16:9File Formats Accepted: mp4 preferred
leAderboArd (optionAl)File Size Limit: 40KDimensions: 728 x 90File Formats Accepted: JPG/GIF/SWF
GUIDELINES
» Auto-appear
» Capped at once per user per day
» User-initiated audio
» Run-time: 15 seconds max
» Closes automatically at the end of the video play unless closed manually by the user
» Advertisement text displayed above video
» Leaderboard located below video
» Transparent background covers page
» Ad fixed to center of page upon scroll
» Close or collapse button should be apparent in top right corner of video window through name of function, not represented by an ‘x’ alone
» Functioning video controls: play/pause, progress bar, volume, full–screen option
» Must be served through a third-party ad tag
» Ad tags can be created in-house through a third-party rich media vendor ** Please Note: Since this ad unit is considered rich media, it is NOT served using the Brightcove Video Player, like pre-roll. It is served and runs exactly as a standard interstitial
Tribune offers mobile advertising across the following mobile media channels: mobile web, messaging and applications on both tablet and phone devices. The following guidelines are intended to promote the development of advertising on mobile devices by ensuring advertisements display effectively on the majority of mobile devices and provide an engaging, non-intrusive consumer experience.
PARTNERS IN MOBILE ADVERTISINGnote: 3rd pArty mobile solutions must be tested on tribune’s mobile plAtforms prior to creAtive lAunch to guArAntee optimAl performAnce.
» Gumiyo
» Celtra
» Crisp
» Vibes
» Dezazza
MOBILEADVERTISING
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G MOBILE WEBContent produced by Tribune properties is optimized and accessible via mobile device browsers through web sites. The advertising placement on mobile web sites is located at the top of the page above the header, navigation and content.
Currently available for Morning Call, Baltimore Sun, Daily Press, Hartford Courant, Orlando Sentinel & Sun Sentinel.
SPECIFICATIONS
mobile web bAnner Ad*Small BannerDimensions: 120 x 20File Size Limit: 3K
Medium BannerDimensions: 168 x 28File Size Limit: 6K
Large BannerDimensions: 216 x 36File Size Limit: 9K
X-Large BannerDimensions: 300 x 50File Size Limit: 15K
* To run a banner ad on a Tribune mobile web site, all four ad sizes listed above must be submitted. A 320x50 XX-Large Banner is a sufficient substitute for the 300x50 X-Large Banner.
GUIDELINES
» File formats accepted: JPG/GIF ONLY, static or animated
» No Flash
» Ad server launches banner size based on screen dimensions of user’s device
iPHONE/ANDROID APPTribune’s phone applications are optimized for performance on both Apple and Android devices and are available through your local service provider’s App Store. The advertising placement on the phone applications is located at the bottom of the screen over the content area.
SPECIFICATIONS
phone App bAnner Ad
XX-Large BannerDimensions: 320 x 50File Size Limit: 15K
GUIDELINES
» File formats accepted: JPG/GIF ONLY, static or animated
» No Flash
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Tribune’s tablet applications are optimized for performance on Apple devices only and are available through the App Store. The advertising placements on the iPad application reflect the standard display advertising on Tribune’s desktop sites.
SPECIFICATIONS
button 2Dimensions: 120 x 60File Size Limit: 20K
hAlf bAnner
Dimensions: 234 x 60File Size Limit: 30K
cube
Dimensions: 300 x 250File Size Limit: 40K
leAderboArd
Dimensions: 728 x 90File Size Limit: 40K
5 swipe full pAge*PortraitDimensions: 663 x 830File Size Limit: 150KLandscapeDimensions: 919 x 575File Size Limit: 150KAvailable every 5 swipes on story-level pages
*To run a full page ad on a Tribune iPad app, both the portrait and landscape sizes listed above must be submitted.
GUIDELINES
» File formats accepted: JPG/GIF ONLY, static or animated
» No Flash
» Ad server launches interstitial size based on orientation of user’s device
» Orientation of interstitial will update when activated by user
» Between-Page Interstitial on iPad is not considered a rich media placement, unlike the interstitial on Tribune’s desktop sites
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Content produced by Tribune properties is optimized for mobile tablet and phone devices and is accessible via mobile device browsers on the Touch Site. The advertising placements on the Touch Site are dependent on the mobile device of the user. The Cube and Leaderboard will appear when the user is viewing the Touch Site on a tablet device. The XX-large Banner will appear when the user is viewing the Touch Site on a mobile phone.
Currently available for Chicago Tribune, LA Times, Baltimore Sun, Daily Press, Hartford Courant, Orlando Sentinel, & Sun Sentinel.
SPECIFICATIONS
TabletCubeDimensions: 300 x 250File Size Limit: 40K
LeaderboardDimensions: 728 x 90File Size Limit: 40K
PhoneXX-Large BannerDimensions: 320 x 50File Size Limit: 15K
GUIDELINES
» File formats accepted: JPG, GIF, 3rd party ad tag – static or animated
» No Flash
MOBI
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SMS stands for Short Message Service. SMS is a communications service that allows the exchange of short text messages, limited to 160 characters, between mobile phones. It is also referred to as “text messaging” or “texting.” SMS campaigns produced by Tribune properties are supported on virtually every mobile phone device in the world.
SMS CAMPAIGNS
Alerts & Non-Alerts
text2win
Users can enter a sweepstakes via text of a keyword. Bounce back message delivered to users to confirm entrance in sweepstakes.
text4info
Users send keyword via text and receive one bounce back message to obtain specific information.Examples: Text for a coupon, to see store hours, or receive link to a mobile site
text2vote
Users can vote on different options via keywords. Text votes are tallied and can generate a bounce back message with the percentage breakout of votes.
text Alert
Users text to opt in via keyword to receive alerts on news and special offers through a recurring text program over an indefinite period of time.
GUIDELINES
Text can be NO more than 160 characters, including compliance language: Msg&data rates may apply. Text STOP to cancel. Text HELP to help.
All web call-to-actions for SMS campaigns, including display advertising and admail, must include the following:
» Keyword & Short Code (unique in color and slightly larger in font size to other copy)
» Program sponsor and description
» Compliance language: Message and data rates may apply. Text HELP for help. Text STOP to cancel. You’ll receive no more than X messages per week.
» Website or phone number where subscribers can reference all terms & conditions. Examples: T & C’s available at chicagotribune.com.
Mobile Rich Media delivers high user engagement and drives brand awareness and loyalty by enhancing multi-channel campaign efforts through encouraged sharing of branded content. Tribune offers mobile rich media via tap-to-expand options on Mobile Web, iPhone/Android Apps and iPad Apps.
PARTNERS IN MOBILE RICH MEDIA ADVERTISINGnote: 3rd pArty mobile solutions must be tested on tribune’s mobile plAtforms prior to creAtive lAunch to guArAntee optimAl performAnce.
» Celtra
» Crisp
MOBILERICH MEDIA
MOBI
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EDIA
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x-lArge bAnner Dimensions: 300 x 50File Size Limit: 15K
expAnded* Dimensions: 320 x 416File Size Limit: 50K for each page, excluding gallery imagery and video
iPHONE/ANDROID APPSPECIFICATIONS
xx-lArge bAnner Dimensions: 320 x 50File Size Limit: 15K
expAnded*Dimensions: 320 x 416File Size Limit: 50K for each page, excluding gallery imagery and video
*Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience.
GUIDELINES
» Asset file formats accepted: JPG/GIF/PNG ONLY
» Ads employ smart loading so each page is loaded in turn
» Must be served through a 3rd party ad tag
» 3rd party ad tags must be tested on Tribune’s mobile platforms to guarantee performance
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[CON
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D] iPAD APPSPECIFICATIONS
button 2Dimensions: 120 x 60File Size Limit: 20K
cube
Dimensions: 300 x 250File Size Limit: 40K
hAlf bAnner
Dimensions: 234 x 60File Size Limit: 30K
leAderboArd
Dimensions: 728 x 90File Size Limit: 40K
expAnded stAndArd displAy units*Dimensions: 768 x 660File Size Limit: 200K for each page, excluding gallery imagery and video
*Expanded size for Standard Display Units in iPad App are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation.
5 swipe full pAge
PortraitDimensions: 663 x 830File Size Limit: 150KExpandedDimensions: 768 x 916File Size Limit: 200K for each page, excluding gallery imagery and video
LandscapeDimensions: 919 x 575File Size Limit: 150KExpandedDimensions: 1024 x 660File Size Limit: 200K for each page, excluding gallery imagery and video
GUIDELINES
» Asset file formats accepted: JPG/GIF/PNG ONLY
» Ads employ smart loading so each page is loaded in turn
» Must be served through a 3rd party ad tag
» 3rd party ad tags must be tested on Tribune’s mobile platforms to guarantee performance
MOBI
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[CON
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D] TOUCH SITEChicago Tribune only
SPECIFICATIONS
Phonexx-lArge bAnner Dimensions: 320 x 50File Size Limit: 15K
expAnded* Dimensions: 320 x 416File Size Limit: 50K for each page, excluding gallery imagery and video
Tabletcube Dimensions: 300 x 250File Size Limit: 40K
leAderboArd Dimensions: 728 x 90File Size Limit: 40K
expAnded** Dimensions: 768 x 660File Size Limit: 200K for each page, excluding gallery imagery and video
*Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience
**Expanded size for Standard Display Units on tablet devices are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation
GUIDELINES
» Asset file formats accepted: JPG/GIF/PNG ONLY
» Ads employ smart loading so each page is loaded in turn
» Must be served through a 3rd party ad tag
» 3rd party ad tags must be tested on Tribune’s mobile platforms to guarantee performance
MOBI
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[CON
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D] AD FEATURESFlexible and diverse, ad features can be used alone and in tandem to reach mobile advertising goals.
PRESENTATION
Coverflow*Carousel*Light TableGrid GallerySwipePan Scroll360 View
GAMES
PuzzleWipePaintGyro/Tilt*CountdownDrag/Drop
SERVICES
Store LocatorFormsCall PhoneGet App
SOCIAL MEDIA
Sharing on FacebookTwitter FeedFourSquare
*Supported on Apple iOS devices ONLY.
VIDEO
Aspect Ratio: 4:3 or 16:9 (widescreen)File Size Limit: 1MB per 30 seconds of video (up to 10MB) File Format Accepted: mp4Codec: h.264Frame rate: 15, 25, or 30 fpsAudio: MP3, mono, 32, or 46kbps
PhoneDimensions: 320 x 240 or 320 x 180 (widescreen)Bit rate: 200-250 kbps
TabletDimensions: 640 x 480 or 640 x 360 (widescreen)Bit rate: 350-500 kbps
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