advertising and the conversion of television, film and technology on the internet
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Advertising and the Convergence TV, Film and Technology on the Internet
What is Marketing?
The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day.
Now it’s 3,000 to 5,000*
* Source: USA Today
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion
- Outsell, IncAnnual Ad Spending Report
Spending by Platform
Source: ZenithOptimedia
Mobile Advertising Spend, 2008
Amounts in MillionsSource: eMarketer, March 2008
$1,470
$85$107
MessagingDisplaySearch
Forms of Marketing
Your Brand Here
Traditional Marketing
Nontraditional MarketingGenerate your own buzz
$1.2 billion changed hands between marketers and media firms in 2005.
Interactive Marketing:Everybody’s doing it
“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.”
- my.barackobama.com
Word of Mouth
91% of moms
prefer brands that other moms have recommended*
* Marketing VOX, October 2006
Mobile Marketing
$1,663,000,000 spent on US Mobile Advertising in 2008*
* Source: eMarketer March 2008
Measurements
“Half the money I spend on advertising is wasted, and the problem is I do not know which half.”
- Lord Leverhulme
What is the law?
Trends
79.1% of
marketers planning to boost their online budgets next year*
*BtoB's "2008 Marketing
Priorities and Plans" survey
Mobile Marketing Trends
No matter where you go, there you are
What’s next?
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