advertising campaign by dariann loibl. company history o si coffee house and computer bar o near...
Post on 04-Jan-2016
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Advertising
Campaign
Advertising Campaign
By Dariann Loibl
Company History
o Si Coffee House and Computer Bar
o Near NDSU campus
o Totally green company
o Proud Bison supporters
o Fresh baked pastries everyday
o Many different kinds of drinks
Campaign Objectives
o Create customer awarness
o Coupons
o Deals
o Discounts
o Green Products
Primary Sales Objectives
o Increase sales by 15% during the fall months
o September, October, November
o Increase by another 15% during the spring months
o March, April, May
Target Market
o NDSU Students
o NDSU Faculty
o Any person looking for a unique and green coffee house experience
Budget
Under $1,000 per year
Fliers:200 8.5x11 fliers on colored paper x $.32 per page = $64 $64 x four times a year = $256 per year
News Paper:10 newspaper ads per year x $53 per ad = $530 per year
Facebook:$5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year
Twitter:$5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year
Total of $906.00 per year
Cost of Advertising
Newspaper
Fliers
Facebok
Left over
Flier Ad
Newspaper Ad
o Facebook and Twitter pages• One employee in charge of social media
every month• Variety of different advertising methods• Sense of resposability
o Advertises drink specials
o Open mic nights
o Special events
o Pictures
Social Media Ads
Coupons
Buy one pastry,Get one ½ off!
Exp. Dec 2016
Buy one Si sandwhich
Get one freeBetween 12pm and
2pm
Exp. Dec 2016
FREE!!!1 2 3 4 5
Buy five Si beverages, get your
6th FREE!!!
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