advertising solutions idaho tourism co-op partners fy’16
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Advertising SolutionsIdaho Tourism Co-Op Partners
FY’16
OverviewSojern is the world’s leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, and insight solutions at scale.Since 2007, we have been helping brands more efficiently and meaningfully engage with travelers to drive conversions, loyalty, and monetization.
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50 StatesU.S.
Sojern by the Numbers in 2014
Global Data Footprint
Impressions13B
Heads in Beds2.2M
Travelers in Seats1.2M
Dollars in Bookings
1B
Global Clients600+
Traveler Profiles350M
Locations13
Employees135
45 Countries
EMEA12 Countries
ASIA9 Countries
S. AMERICA
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Intent, Book, and Board data from leading airlines, OTAs, meta-search, hotels, car rentals, and cruise agents
Billions of Data PointsProprietary technology to process data
Traveler Platform Activation Channels
Big (travel) Data gets Idaho in front of the right person, with the right message, at the right time
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How Programmatic Buying aka Real-Time Bidding (RTB) Works via Sojern
1. We identify, score/evaluate, and locate online audiences to meet each campaign objective.
2. Our powerful platform bids on ad inventory across 95% of sites on the web in milliseconds, ensuring you reach your audience.
3. Ad inventory is secured, putting your ad in front of your audience at the optimal cost.
4. Getting your ad in front of the right audience in the right places at the right times increases brand awareness, conversions, and loyalty.
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How Prospect Targeting Works
+ Find new and similar audiences who are in market for your products and offers
+ Generate more sales with hyper-relevant, targeted messaging
+ Segment key data attributes based on intent, interest, and relevancy
+ Drive incremental bookings and ancillary revenue
Key Benefits & Features1. Traveler visits Sojern’s data partner sites, showing purchase intent.
2. Later, the visitor surfs other sites and sees your ads.
3. Inspired and engaged, potential traveler comes to your site to book.
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Data Activation Across Multiple Channels
Smart DevicesMobile, Tablet
Facebook ExchangeNews Feed, Right Rail
EmailCustomized Offers, Loyalty Program Messaging
Real Time DisplayStandard Rich Media
TravelerDNA
Real-Time VideoIn-Banner, Pre-Roll
High ImpactIAB Rising Stars
Source: comScore, June 2014, U.S. only
Largest Audience Reach
Spirit AirlinesVirgin Atlantic
Virgin America Allegiant Air
Alaska AirlinesStarwood Hotels and Resorts
Carnival Cruise LinesUS Airways
EnterpriseTravelzoo
HiltonAmerican Airlines
MarriottKayak
Hilton WorldwideDelta
OrbitzYahoo Travel
HomeAway Southwest Airlines
Booking.com Booking.com Europe
Travelocity AdaraPricelineExpedia
Trip AdvisorSojern
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Monthly UUs
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Plan Details$10,000 Plan
$25,000 Plan
Start Date End Date Site Section Geo Targets Notes Unit/Size Impressions CPM Total
3 Month Campaign, Flight Dates TBD
3 Month Campaign, Flight Dates TBD
Sojern
Sojern Traveler Platform - reaching in-market travelers
to Idaho
Behavioral - those currently shopping
for travel to ID
Media must run within 3 months
728x90, 1600x600,
300x250, 300x600
1,666,666 $6 $10,000.00
3 Month Campaign, Flight Dates TBD
3 Month Campaign, Flight Dates TBD
SojernPost Impression
Search and Booking Analytics
Post Impression Search and
Booking AnalyticsBONUS
728x90, 1600x600,
300x250, 300x600
BONUS BONUS BONUS
TOTAL 1,666,666 $10,000.00
Start Date End Date Site Section Geo Targets Notes Unit/Size Impressions CPM Total
3 Month Campaign, Flight Dates TBD
3 Month Campaign, Flight Dates TBD
Sojern
Sojern Traveler Platform - reaching in-market travelers
to Idaho
Behavioral - those currently shopping
for travel to ID
Media must run within 3 months
728x90, 1600x600,
300x250, 300x600
4,166,666 $6 $25,000.00
3 Month Campaign, Flight Dates TBD
3 Month Campaign, Flight Dates TBD
SojernPost Impression
Search and Booking Analytics
Post Impression Search and
Booking AnalyticsBONUS
728x90, 1600x600,
300x250, 300x600
BONUS BONUS BONUS
3 Month Campaign, Flight Dates TBD
3 Month Campaign, Flight Dates TBD Sojern
Causal Impact Lift Study
Causal Impact Lift Study BONUS
728x90, 1600x600,
300x250, 300x600
BONUS BONUS BONUS
TOTAL 4,166,666 $25,000.00
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Who We Work WithPartnership With 150+ of the World’s Top Tourism Brands
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Montana Case Study
+ Overall 2012 campaign CTR performance was 64% better than the established campaign goal
+ Travelers exposed to Montana’s brand marketing message delivered by Sojern showed a 14% increase in flight bookings to Montana airports compared to a portion of the same audience that was not shown the ads
+ Optimized summer campaign produced 145% increase in CTR compared to winter campaign, proving that continuous optimization is a key performance driver in behavioral targeting campaigns
Results
Objective+ Expand awareness and drive qualified traffic to visitmt.com website
+ Increase visitors to Montana and the various destinations within the state
+ Engage in-market travelers in Montana’s key feeder markets to keep Montana top of mind as trips are being researched and planned
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Visit Salt Lake Case Study
+ 62% of Sojern's audience booked travel for 6+ nights after seeing the ads
+ 57.7x ROAS in economic impact to Salt Lake from incremental travelers
+ Out of eight publishers, Sojern recorded the 2nd highest impression to leisure traveler conversion rates
+ Travelers exposed to Salt Lake marketing message were 22% more likely to visit the destination after seeing the ads
Results
Objective
+ Increase overall leisure ski travelers to Salt Lake
+ Attract visitors for longer stays of 6+ days
+ Drive engaged visitors to visitsaltlake.com
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Thank You!
Christina JacobsonRegional Director of Sales, TourismE christina.jacobson@sojern.comP 917.208.7310
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