advertising strategy and effectiveness of kingfisher
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http://www.buzzle.com/articles/types-of-advertising-appeals.html -
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http://www.thehindubusinessline.com/2007/06/01/stories/2007060106400100.htm -
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http://www.how-to-make-more-money.com/Vijay-Mallya_biography.html -
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http://www.quickmba.com/strategy/swot -
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http://www.marketingteacher.com/Lessons/lesson_bowman.htm -
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