advocacy session notes - the conference...

ADVOCACY: Crafting Your Message AAPHERD National Convention

April 3rd 2014, 2:00 – 4:00pmPaul Clinton, President-Elect NWD SHAPE Americapwclinton@comcast.net

1. Learn to create a clear, concise and convincing message that you can use with a variety of audiences.

2. Become comfortable delivering this message by practicing it with a variety of people.

The professional introduction

Identifying your advocacy issue

Defining your audience

Developing the main message & threshold!

Crafting the body of your message

Delivering your message, speed dating!

Reflections & Action Item

ADVOCACY: ISSUES TO TACKLEAfter reviewing the advocacy issues boards identify one or two advocacy issues that you will create a message for today.

My most important advocacy issue is;

Another important advocacy issue for me is;

What types of decisions do these people and organizations make?

Who makes decisions in education?

Your district superintendent

Your school board members

Your state legislators

State Board of Education

Professional Educator Standards Board

Your school administrator