advocacy: your new content marketing strategy

ADVOCACY

Your new Content Marketing

strategy

of marketers use

content marketing

as part of their

marketing and lead

generation

strategy.

88%

76% of marketers believe

they need to be

creating more

content in 2016 than

2015.

FRANCESCA KRIHELY

@francium

PROBLEM

PROBLEM

Competitive market

Strong legacy vendors

Engaged community but

with no way to scale

SOLUTIONLaunch a formal

advocacy program

Encourage our customers to

become the center of the

conversation by creating

content for and with us

PLAN

REACH

ACT / EDUCATE

CONVERT

/CONTACT

ENGAGE

TACTICS

ADVOCACY

ADVOCACY

ADVOCACY

ADVOCACY

3 KPIs

Production

Sharing

Leads

PRODUCTION

METRICSPieces of content

Authors

Topics areas

PROBLEM

Content Production

GET YOUR ADVOCATES INVOLVED NOW

SHARING

Social sharing

Consumption after sharing

In 4 Months

Advocates drove over 50,000 website visits

through social sharing

LEADS

How often do content

consumers turn into

leads?

Track leads from Content Efforts

Leverage UTM codes or another system to

measure attribution

3 KPIs

Production

Sharing

Leads

TAKEAWAYS

Offboard content creation

to your advocates

Leverage your advocates

in disseminating content

Track and optimize how

leads convert

QUESTIONS?

@francium