adwords intro final
Post on 11-Jun-2015
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AdWords
InterfaceData
Optimze Keeping Up to Date
Interface
Web AdWords Editor
Data - What's Going On?
Web AdWords Editor
Data - What's Going On?
Web - Reports Tab Google Analytics
Data - What's Going On?
SalesForce for AdWords
Optimize
To optimize an AdWords account
the most important thing is
Have the user's search query appearas precisely as possible
in the headline of the ad text.
Optimize
• Query in ad text headlineo Requires tightly themed ad groups
• Bid all 3 match typeso Which bleeds money?o Which drive revenue?
• Protect broad matches with negative keywords• Test 2 ads per group• Leave a scent trail
o From the queryo ...to the ad texto ...to the landing page
Learn
Competitors make changes
Google continuously changes• Automatic Matching
Learn: Sources
Learn: Sources
Learn: Sources
Learn: Sources
Learn: Sources
Learn: Sources
Results
Results
Results
Results
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