aei 2009 rene jansen day2

WinkwavesRéal agency for social media

Dr. René M. Jansen

rene@winkwaves.com

The perspective of “enterprise social networking”

Winkwaves

Yesterday afternoon

Understand literature on social software

The Realm of Sociality: Notes on the Design of Social Softwarehttp://primavera.fee.uva.nl/PDFdocs/2008-01.pdf

Understand dynamics of social networking

What are differences and similarities between 5 social networks (Facebook, LinkedIn, Twitter, choose 2 yourself)

2

NB: Both mandatory for today...

3 main approaches

ParticipateListen DIY

http://mashable.com/2009/02/06/social-media-smartest-brands/

Winkwaves

Case: “Bind employees” via radio 2.0

5

Concept

Case: Plein66

Enterprise social networking and knowledge sharing

Social Networking

Who is who: Search on name, expertise or relevance (who should I drink coffee with today...)

Extensive and dynamic user profiles

Factual information

Knowledge Card CV

Dynamic Tag Cloud describing areas of activity

Expert Profiling

Visit as well this users...

All kind of subjects for conversations...

Social Bookmarking

Document Management

Q&A Smart Forum

Group Blog

Form and engage in groups

Social Groups

Communities of interest

Open, closed or even secret places to meetup and share knowledge

Department groups

Winkwaves

Is it about functionality or sociality?

11

20 technically equal platforms...

Winkwaves

... trigger completely different behaviour...

12

Geregistreerde Lurker

Responder

Eendagsvlieg

Blogger

Bookmarker

Tipper

Storyteller

Profileerder

Observation: Expectation of actors directs role behaviour

Winkwaves

Cast of characters

13

Registered Lurker“I’m here for inspiration”

Blogger“Increase my Google page rank”

Responder“Conversation with interesting people”

Tipper“Bumped into this. Interesting 4u?”

Story teller“I like to share my vision”

Profiler“Profiling as a subject matter expert”

One day fly“Nice. But just checking out...”

Bookmarker“Efficiënt for myself”

Design for roles by understanding objectives, attitude and behavior Persona’s

Tip: Focus on people instead of technology

Most frequently used scenario Enterprise 2.0 scenario

Spending time and money on ICT Spending time with people who matter

NB: What happens when an employee leaves the company?

How should I design my own 2.0 site?

What triggers people to participate?

Winkwaves

Change of thinking for organisations

16

Sociality = 1. Seeking companionship 2. Forming or extending social groups

Foto: Lennart Woltering

Winkwaves

Example: What does it mean for “Bank 2.0”?

17

Design question: What is the social object where sociality evolves around?

Winkwaves

Theoretical foundation

18

Winkwaves

Theoretical foundation (simplified)

19

Bron: Universiteit van Amsterdam, Bouman et al, 2007

Support Practice

Support Building Identify

Mimick Reality

Support Stimulating Self

Sociality

Support useful activities Support building groups

Use recognisable language and a well suited metaphor

Support personal growth and challenges for each individual

A process of enquiry...

(or, a first step towards the asignment...)

Designing social mediais / is not

Designing an information system

SSM - Soft Systems Methodology

There it is, finally...

the assignment...;)

Make a “rich picture” of situation that potentially benefits from social networking

Think a.o. about: knowledge management, CRM, innovation, HRM

Define the “relevant (social) systems”Think a.o: manage knowledge sharing, bound with alumni, recruiting young professional

Think a.o. about: alumnus is still proud, so wants to advocate if his status is supported

Make sane reasoning based on “understanding of real people” about potential dynamics of

adding a social networking solution

What-How-Why

Optional: help with defining “relevant (social) systems”Think a.o: manage knowledge sharing, bound with alumni, recruiting young professional

Treating humans as humans in the digital environment...Winkwaves - Concept agency for social networking and knowledge sharing

Dr. René M. Jansen

rene@winkwaves.com

The perspective of the socialized enterprise

Download whitepapers on Winkwaves.com