afdb-emrc sme forum sesssion 4 sylvie umutoni - la decouverte

Sylvie UMUTONI

Deputy Managing Director La Decouverte LTD

Lisboa, June 2011

Kigali, RWANDA

1. Company’s Historyand Profile

2. Growth & Financials

3. Human Resource

4. Market Analysis

5. Social Impact

6. Way Forward

• East African country of 26,338km2

• Population: 10,117,029 (2010)

• Density: 401.4/km2

• Rural population: 83 %

• Administrative framework:• 4 provinces and Kigali City

• 30 districts

• Economy:

• GDP per Capita 540USD

• 52% live under the poverty line.

• Mrs. Mukantabana , now a single motherstarted as a sole proprietor at home inKigali City

• 1st store in 1994 in Central town of Kigali

• In 2000, put her children to school abroad(USA)

• In 2010, La Decouverte Limited became aprivately owned limited liability as itbecame a family business

• Children are now trained into promisingentrepreneurs

• Privately owned Limited Liability

• Sells Authentic, well tested products – notharmless to the skin

• Products Imported from France andBelgium

Growth

3. Third store (Remera Branch)

1. La DecouverteLTD, 1st store

2. Second Store (City Plaza Branch)

5. Up coming FithStore (City Tower

Branch)

1994 2002 2008 2009 2011

4. Fourth Store (Giporoso Branch)

•2008 (USD) 2009 (USD) 2010 (USD)

Revenue 435,797 801,278 901,292

Raw material costs 256,351 463,728 512,967

Operation costs 75,568 107,923 124,694

Marketing costs 1,459 1,998 2,637

NPBIT 102,418 227,629 260,994

Total financial cost 10,213 47,329 92,114

Principal

remboursement 0 34,908 122,028

Loan Repayment 10,213 82,237 214,142

1. La Decouverte Ltd, also a familybusiness has three shareholders:

Elevanie Mukantabana – ManagingDirector (70%)

Sylvie Umutoni – Deputy ManagingDirector (15%)

Jean Christian Kayonga – Directorof Sales and Marketing (15%)

2. Francois Iyakaremye - MainAccountant

3. Rebecca Mutamuliza – AccountantAssistant

4. 9 Sales Representative

5. 3 Cleaners

• The project will benefit our clients fromall the provinces of Rwanda and theneighboring countries (Uganda, DRCand Burundi) as well as their familieswith authentic products

• Average of 4000 clients/month

• 50 wholesale clients

• La Decouverte Limited complies withthe Rwandan Bureau of Standard (RBS)

• Pays taxes (RRA)

• Contributes 7% of imports in thecosmetic industry

• Participates in the nationalenvironmental protection

• With $ 15,000 reward:

Installation of the Electronic Management system

Get an update of the company at any given time

Good stock management, instead of a manual control

Increase in sales

Online purchase option

Official Website will reach more clients

• With $ 15,000 reward:

Job Creation: now the company has 17 full time employees, this number is to grow to 20 by the end of summer 2011 due to a new store opening.

With more stores and revenues, our taxes shall increase as well, therefore a contribution to the national development.

• La Decouverte Ltd contributes to thedevelopment and well being of 4335people (clients and employees)

• Average of 5 dependents for eachemployee

• All staff have access to thegovernmental health insurancerequired to all Rwandan (Mutuelle deSanté).

• All staff are able to get loans in thebanks

• The company is in compliance withthe Rwandan Labor Law

• Customer care training

• English lessons provided.

• Get more exclusivitycontracts

• Expansion national wideand regional wide

• Introduce the ElectronicManagement System

• Local packaging to reducecost

• (USD) 2011 2012 2013 2014 2015

Revenue 1,627,119 1,830,508 1,932,203 2,074,576 2,237,288

Raw materiels

costs 943,729 1,061,695 1,120,678 1,203,254 1,304,746

Operation

costs 287,407 320,245 338,136 363,051 391,525

Marketings

costs 16,780 18,458 19,254 21,540 22,600

NPBIT 379,203 430,110 454,135 486,731 518,417

MURAKOZE CYANE