affili@syd 10 minute presentation

Lee Hopkins

video marketing

Affiliates

Affili@SYD, 13th May 2009

of what you think you know about video marketing is

wrong

What’s the world’s favourite search engine?

What’s the second-favourite search engine?

Which site is the world’s largest video site?

“YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day”Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/

“Facebook receives some 415,000 260,000 video uploads per day”Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

So, Facebook has 460,000+ uploads per day with very little/no support tools for users. That is about to change; watch the numbers increase phenomenally when they do!

2.0 It is...A blogGoogleYouTubeFacebook

3Ts +A= Social Media Ethos

Truth

Trust

Transparency

Accountability

Plural of ‘ethos’: http://forum.wordreference.com/showthread.php?t=286920

http://www.arkgroupaustralia.com.au/report-socialmedia.htm

3Ts +A= Social Media Ethos

Truth

Trust

Transparency

Accountability

http://www.youtube.com/watch?v=Wjc8bTxz9Tg

video

• Truth, Trust, Transparency & Accountability

3T&A communication

universe:

• Get a blog

• Record a video

• YouTube and Facebook it

Video is how to future-proof

your marketing

conclusions

of what you think you know about video marketing is

wrong

of all statistics in presentations are made up