african agric video audio platform okry 2

ACCESS AGRICULTURE OFFERS AFRICA ITS FIRST FARMER VIDEO-AUDIO WEBSITE

Florent Okry (PhD)Regional coordinator West and Central Africa

Access Agricultureflorent@accessagriculture.org

www.accessagriculture.org

Atelier de formation des facilitateurs du processus « User Led Process » 10 -12 janvier 2013 à l’hôtel Merina, Yaoundé, Cameroun

Introduction

• Agricultural advisory services in developing countries face many challenges, one of which is to respond meaningfully to farmers’ diverse demands for advice on crop, livestock, fish, processing, business, finance and marketing issues. With limited resources advisors struggle to reach the millions of farmers.

• Across countries, research institutes, universities, NGOs, extension services, companies, radio stations and farmer-based organisations are going to considerable efforts to find or develop suitable training materials for their staff and the farmers with whom they work.

• Video-mediated learning has gained importance across Africa:

Good quality videos merge theoretical notions contained in books, booklets, research notes with farmers’ knowledge and practices by having farmers show and explain how the technology works

• Access Agriculture aims to promote video-mediated learning

What is AA?

Access Agriculture is an international NGO that encourages the use of training videos to help farmers improve their profits.

serves as an independent global broker, showing which videos are available, in which subjects and in which languages.

offers a platform for agricultural R&D staff, service providers, extension agents, communication professionals and representatives of farmer organisations to see what training videos are available and request new language versions.

We achieve this through continuous investment in expanding and strengthening our professional network: we welcome the opportunity to interact with AIF regional platform

To develop local language versions, mass multiply and disseminate agricultural training videos, we collaborate with more than 200 communication professionals across the globe

What do we offer?

The FIRST AFRICAN FARMER VIDEO-AUDIO WEBSITEEstablished with the support of: Agro-Insight, Countrywise Communication, Swiss Agency for Development and Cooperation (SDC) and Streaming Tank

Enable farmers to share experiences on a wide range of agricultural issues e.g. crop production and processing, sustainable land management and business skills.

Offer multiple languages videos and audio to Agricultural R&D staff, service providers, extension agents, communication professionals, representatives of farmer organisations, universities and so on

Encourage organizations to place their training videos on the website for large dissemination

Let’s pay a visit to

www.accessagriculture.org

Indication on use

Videos hosted on the Access Agriculture website have been:

• Translated into more than 40 national and local languages

• Disseminated across Africa and South Asia (more than 45,000 VCDs & DVDs)

• Watched by farmers in Bangladesh, Benin, Burkina Faso, Burundi, Central African Republic, Chad, DR Congo, Ethiopia, Gambia, Ghana, Guinea, India, Kenya, Madagascar, Mali, Nepal, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Tanzania, Togo and Uganda (24 countries).

Use of videos on AA website by TV stations

English, French or national language versions broadcasted in:

Burundi : Télévision Nationale du BurundiCentral African Republic : Télévision CentrafricaineDR Congo : Community television of Kinzau-MvueteGambia : GRTVGuinea : RTGNepal : NTVNiger : Canal3 in MalanvilleNigeria : Nigerian Television Authority (federal ) and

Broadcasting Service of Ekiti State Uganda : UBC

Use of videos by radio stations

(hands-off experiment in Benin)

Name of radio

% VCD distributed

Method of awareness raising Mode of VCD distribution

Alaketu 94

(n = 150)

Announcement Sales: 6

Gift: 135 (120 to FA, 10 to farmers and 5 to staff)

Tonassé

(Covè)

92

(n = 120)

Announcement Sales: 5

Gift: 105 to winners of quizzes on agriculture and to individual farmers

Ilèma

(Dassa)

64

(n = 120)

Announcement Sales: 0

Gift: 77 (farmers, farmer associations and NGOs)

Collines FM

(Glazoué)

100

(n = 240)

Advertisements in three languages at least three times a day.

Sales: 150

Gift: 90 to winners of quizzes and to individual farmers who requested copies after they participated in quiz

Mono FM

(Comé)

0

(n = 40)

No action taken Na

FM Kouffè

(Bassila)

100

(n = 20)

Announcement Sales: 6 ; Gift: 14 (farmer associations and individual farmers)

Solidarité FM

(Djougou)

100

(n = 20)

Transferred VCD to the chairman of the federation of the farmer associations of Djougou

Sales: 0

Gift: 20 (CeCPA, NGO, farmers and farmer association)

Radio Ouaké 100

(n = 100)

Chairman federation of FA sold most of them

Sales: 30

Gift: 70Radio Tanguiéta

(Tanguiéta)

100

(n = 100)

Announcement

President of one farmer group collected a copy. Radio staff visited other FA to distribute copies.

Sales: 0

Gift: 100

Feedback from users (1)

• “It is now easy, with these videos, to talk about rice cultivation to farmers, even to the most experienced ones. They welcome me when I visit them and I now feel more appreciated, likely because now I am less theoretical. I can confidently repeat what I have seen in the video in their field”. Gnancadja A., extension agent, Benin

• These images give us the visible answer to all information that we have heard and discussed during the farmer field school meetings. The DVD “Fighting Striga” needs to be shown in all those villages that have not attended the FFS activities, so that they also can see the different methods for controlling Striga.” Youssou Arama, Farmer Trainer, Thien-Doucourani, Mopti region, Mali

Feedback from users (2)

• “We learned how to grow our rice, all the agronomic practices, and had a big difference. Like one day, Sylvia called us and invited us to view a video. It helped us a lot. The first thing it helped us to sort out seed, to know what kind to plant, and it showed us how to dry our rice. The video changed a lot of our lifestyle. When I talk about drying rice, we used to put the rice on the ground and it mixed with stones and this was reducing the quality of the rice, because it would be mixed with cow dung and stones and chickens would play in it.” Saalongo Nsereko John, Namulonge, Uganda.

Our leading project: Video for Farmers

• Funded by Swiss Agency for Development and Cooperation (SDC)

• From 2013-2018, split in two phases and starting in Africa

• Coverage Area: Africa and Asia

• In Africa: Benin, Egypt, Kenya, Malawi, Mali and Uganda

• In each country: NGOs, farmer organisations, research and extension institutes, universities

Specific activities

• Partners (12) in video production (3 years)

– Budget and Video production kit– Training workshops in video production– Technical support in script research, script writing

development, filming and editing (3 years)– Video production (2 videos / partner organisation / year)

• Partnering universities (6+)

Research areas: the organizational, institutional and economic impacts of videos use; the institutional or cultural barriers to the development of video-mediated learning; social inclusion etc.

– 2-3 master theses/university/per year (5 years)– 1 PhD thesis/university (5 years)

Enquiries and visitsinfo@accessagriculture.org Headquarter: Apartment B2, Tausi Apartments, Lantana Road, WestlandsP.O. Box 66158 – 00800 WestlandsTel: +254 20 2108300Nairobi, KenyaContact pers. Mukumu Bob Muchina (Executive Secretary); E-mail: muchina@accessagriculture.org

Regional office West and Central Africa: Maison Sacca Boco Charles I. , Arconville, Abomey CalaviTel: 00229 94109582041 BP 13, Cotonou, BeninContact pers. Florent Okry E-mail: Florent@accessagriculture.org

Thank you

Merci