agency family trees 2009

AGENCY FAMILY TREES 2009Primary holdings of the world’s top four agency companies by 2008 worldwide revenue

PUBLICIS GROUPE $6.90BNO. 4 WORLDWIDE REVENUE

ABOUT AGENCY FAMILY TREES 2009PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900

This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal,non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

HEADQUARTERS: NEW YORKMARKET CAP: $8.97 BILLION

HEADQUARTERS: LONDONMARKET CAP: $7.96 BILLION

HEADQUARTERS: NEW YORKMARKET CAP: $2.70 BILLION

HEADQUARTERS: PARISMARKET CAP: $5.45 BILLION

ADAGE.COM/AGENCYFAMILYTREES09PROFILES OF WORLD’S TOP 50

AGENCY FIRMS, PART OFPREMIUM CONTENT

IN ADAGE.COM’SDATACENTER

U.S. REVENUE: $6.89 BILLIONWORLDWIDE EMPLOYEES: 68,000

WORLDWIDE REVENUE BY DISCIPLINE

Public relations$1.27 billion; 9.5%

Specialty communications$1.28 billion; 9.5%

Traditional mediaadvertising$5.73 billion; 42.9%

Customer relationshipmanagement$5.08 billion; 38.1%

NORTH AMERICA REVENUE: $4.73 BILLIONWORLDWIDE EMPLOYEES: 112,262

WORLDWIDE REVENUE BY DISCIPLINE

Public relations &public affairs$1.37 billion; 10.1%

Branding/identity,healthcare & specialist communications$3.81 billion; 28.0%

Advertising & media$6.06 billion; 44.5%

Information, insight& consultancy$2.37 billion; 17.4%

NORTH AMERICA REVENUE: $2.95 BILLIONWORLDWIDE EMPLOYEES: 44,727

WORLDWIDE REVENUE BY DISCIPLINEMedia$1.79 billion; 26.0%

SAMS (SpecializedAgencies andMarketing Services)$2.48 billion;36.0%

Advertising$2.62 billion; 38.0%

U.S. REVENUE: $3.79 BILLIONWORLDWIDE EMPLOYEES: 45,000

WORLDWIDE REVENUE BY DISCIPLINE

Healthcare$369 million; 5.3%

Constituency ManagementGroup1

$1.07 billion; 15.4%

Marketingservices(excluding CMG)$1.17 billion; 16.8%

Advertising & media$4.36 billion; 62.6%

GLOBAL NETWORKS

DDB WORLDWIDECOMMUNICATIONS GROUP $2.80 BILLION

DDB Worldwide $1.51 BILLIONLEAD NETWORK AGENCY

Interbrand $257 MILLIONBRANDING CONSULTANCY

Tribal DDB $235 MILLIONDIGITAL AGENCY

TracyLocke $115 MILLIONPROMOTION AGENCY

Alma DDB $15 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 74%

Rodgers Townsend $14 MILLIONAD AGENCY

Roberts & Tarlow $12 MILLIONAD AGENCY

Spike DDB $4 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%

RAPP $657 MILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)

Kern Organization $17 MILLIONMARKETING SERVICES AGENCY. PART OF RAPP

BBDO WORLDWIDE $2.53 BILLION

BBDO Worldwide $1.99 BILLIONLEAD NETWORK AGENCY

Proximity Worldwide $347 MILLIONDIGITAL, DIRECT AND DATA AGENCY NETWORK

Organic $129 MILLIONDIGITAL AGENCY

Atmosphere $60 MILLIONDIGITAL AGENCY

Barefoot $11 MILLIONDIGITAL AGENCY

TBWA WORLDWIDE $1.96 BILLION

TBWA Worldwide $1.36 BILLIONLEAD NETWORK AGENCY

Zimmerman Advertising $186 MILLIONAD AGENCY

Integer Group $136 MILLIONPROMOTION AGENCY

TBWA/WorldHealth $101 MILLIONHEALTHCARE AGENCY

Agency.com $94 MILLIONDIGITAL AGENCY

Tequila $80 MILLIONMARKETING SERVICES AGENCY

OTHER AGENCIES 180 Amsterdam/180 LA $44 MILLIONAD AGENCY

Alcone Marketing Group $44 MILLIONPROMOTION AGENCY

Arnell Group $27 MILLIONAD AND BRANDING AGENCY

Beanstalk Group $16 MILLIONBRANDING CONSULTANCY

GLOBAL NETWORKS

YOUNG & RUBICAM BRANDS $2.56 BILLION

Y&R $1.10 BILLIONLEAD AGENCY NETWORK

Burson Marsteller $406 MILLIONPR AGENCY*

Landor Associates $166 MILLIONBRANDING CONSULTANCY

Sudler & Hennessey $137 MILLIONHEALTHCARE AGENCY

Cohn & Wolfe $132 MILLIONPR AGENCY*

Enfatico $115 MILLIONAD AND MARKETING SERVICES AGENCY CREATED FOR DELL

Team/Y&R $112 MILLIONMIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE

VML $100 MILLIONDIGITAL AGENCY

Bravo Group $32 MILLIONHISPANIC AD AGENCY

Kang & Lee $16 MILLIONASIAN-AMERICAN AD AGENCY

WUNDERMAN $880 MILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)

Blast Radius $60 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK

RTC Relationship Marketing $26 MILLIONDIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK

Zaaz $24 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK

Designkitchen $12 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK

OGILVY GROUP $1.92 BILLION

Ogilvy & Mather Worldwide $771 MILLIONLEAD AGENCY NETWORK

Ogilvy Healthworld $95 MILLIONHEALTHCARE AGENCY

Memac Ogilvy & Mather $51 MILLIONMIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP

OGILVYONE WORLDWIDE $1.05 BILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)

OgilvyInteractive $374 MILLIONDIGITAL AGENCY. PART OF OGILVYONE

OgilvyAction $102 MILLIONMARKETING SERVICES AGENCY. PART OF OGILVYONE

Neo@Ogilvy $88 MILLIONDIGITAL MEDIA AGENCY. PART OF OGILVYONE

Bates 141 $154 MILLIONHONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE

JWT $1.38 BILLION

JWT $1.16 BILLIONLEAD NETWORK AGENCY

RMG Connect $153 MILLIONMARKETING SERVICES AGENCY

JWT SpecializedCommunications $49 MILLIONRECRUITMENT AND OTHER SERVICES

Malone Advertising $22 MILLIONAD AGENCY

OTHER AGENCIES Bernard Hodes Group $116 MILLIONRECRUITMENT AGENCY

C2 Creative $11 MILLIONPART OF RADIATE GROUP

Cline Davis & Mann $130 MILLIONHEALTHCARE AGENCY

Corbett AccelHealthcare Group $61 MILLIONHEALTHCARE AGENCY

Critical Mass $83 MILLIONDIGITAL AGENCY. OMNICOM OWNS 54%

Cutwater $9 MILLIONAD AGENCY

Dieste $45 MILLIONHISPANIC AD AGENCY

Direct Partners $19 MILLIONDIRECT MARKETING AGENCY

Doremus $47 MILLIONBUSINESS-TO-BUSINESS AGENCY

Downtown Partners Chicago $4 MILLIONAD AGENCY

Element 79 Partners $31 MILLIONAD AGENCY

Footsteps $7 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%

GMMB $39 MILLIONPOLITICAL AD AGENCY

GMR Marketing $106 MILLIONEVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP

Goodby, Silverstein& Partners $125 MILLIONAD AGENCY

Grizzard CommunicationsGroup $36 MILLIONDIRECT MARKETING AGENCY

GSD&M Idea City $72 MILLIONAD AGENCY

Harrison & Star $55 MILLIONHEALTHCARE AGENCY

Javelin Direct $53 MILLIONDIRECT MARKETING AGENCY

LatinWorks $17 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 49%.

Marketing Arm $73 MILLIONMARKETING SERVICES AGENCY

Martin Williams Advertising $41 MILLIONAD AGENCY

Merkley & Partners $61 MILLIONAD AGENCY

Red Urban $13 MILLIONDIGITAL AGENCY

Russ Reid Co. $29 MILLIONDIRECT MARKETING AGENCY

Serino Coyne $14 MILLIONAD AGENCY

Siegel & Gale $23 MILLIONBRANDING CONSULTANCY

Targetbase $94 MILLIONMARKETING SERVICES AGENCY

Unit 7 $21 MILLIONDIRECT MARKETING AGENCY

MEDIA AGENCIES

OMNICOM MEDIA GROUP $2.00 BILLION

OMD Worldwide $907 MILLIONMEDIA AGENCY

PHD $176 MILLIONMEDIA AGENCY

Novus Print Media Network $160 MILLIONMEDIA AGENCY

Resolution Media $14 MILLIONSEARCH MARKETING AGENCY

Ketchum DirectoryAdvertising $101 MILLIONDIRECTORY AGENCY

GREY GROUP $1.19 BILLION

Grey $614 MILLIONLEAD NETWORK AGENCY

G2 $439 MILLIONMARKETING SERVICES AGENCY

GHG $119 MILLIONHEALTHCARE AGENCY

Batey $10 MILLIONSINGAPORE-BASED AGENCY NETWORK.

Winglatino $9 MILLIONHISPANIC AD AGENCY

UNITED GROUP $111 MILLION

Berlin Cameron United $19 MILLIONAD AGENCY

Cole & Weber United $14 MILLIONAD AGENCY

OTHER AGENCIES Brouillard $15 MILLIONAD AGENCY

CommonHealth $200 MILLIONHEALTHCARE AGENCY

Tapsa $41 MILLIONMADRID-BASED AD AGENCY

WPP DIGITAL $220 MILLION

24/7 Real Media $113 MILLIONDIGITAL AD NETWORK

Schematic $44 MILLIONDIGITAL AGENCY

Bridge Worldwide $37 MILLIONDIGITAL AGENCY

Blue Interactive Marketing $14 MILLIONSINGAPORE-BASED DIGITAL AGENCY

HeathWallace $9 MILLIONU.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%

MEDIA AGENCIES

GROUP M $2.36 BILLION

Mindshare Worldwide $827 MILLIONMEDIA AGENCY

Mediaedge:cia $705 MILLIONMEDIA AGENCY

MediaCom $640 MILLIONMEDIA AGENCY

Maxus $95 MILLIONMEDIA AGENCY

Group M Search $88 MILLIONSEARCH MARKETING AGENCY

WPP INVESTMENTS Asatsu-DK $503 MILLIONTOKYO-BASED AD AGENCY. WPP OWNS 22.9%

STW Group $256 MILLIONSYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1%

Chime Communications $203 MILLIONLONDON-BASED HOLDING COMPANY. WPP OWNS 19.3%

HighCo $101 MILLIONMARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1%

BPG Group (Bates PanGulf) $57 MILLIONDUBAI-BASED AGENCY NETWORK. WPP OWNS 40%

GIIR $52 MILLIONSEOUL-BASED HOLDING COMPANY FOR HS AD ANDWUNDERMAN KOREA. WPP OWNS ABOUT 20%

CHI & Partners $46 MILLIONLONDON-BASED AD AGENCY. WPP OWNS 49.9%

UniWorld Group $26 MILLIONMULTICULTURAL AGENCY. WPP OWNS 49%

Kinetic NAOUT-OF-HOME MEDIA AGENCY. WPP OWNS 50%

MARKET RESEARCH Kantar Group $2.37 BILLIONMARKET RESEARCH GROUP

GLOBAL NETWORKS

MCCANN WORLDGROUP $2.80 BILLION

McCann EricksonWorldwide $1.74 BILLIONLEAD NETWORK AGENCY

MRM Worldwide $391 MILLIONDIGITAL AND DIRECT MARKETING AGENCY

Momentum Worldwide $216 MILLIONMARKETING SERVICES AGENCY

McCann HealthcareWorldwide $159 MILLIONHEALTHCARE AGENCY

Fortune Promoseven/MCN $135 MILLIONMIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC

Martin Agency $91 MILLIONAD AGENCY

Campbell Mithun $74 MILLIONAD AGENCY

TM Advertising $42 MILLIONAD AGENCY

Fitzgerald & Co. $28 MILLIONAD AGENCY

Avrett Free Ginsberg $24 MILLIONAD AGENCY

Gotham $20 MILLIONAD AGENCY

Casanova Pendrill $15 MILLIONHISPANIC AD AGENCY

DRAFTFCB $1.25 BILLION

DraftFCB $955 MILLIONLEAD NETWORK AGENCY

R/GA $130 MILLIONDIGITAL AGENCY

DraftFCB HealthCare $105 MILLIONHEALTHCARE AGENCY

Hacker Group $38 MILLIONDIRECT MARKETING AGENCY

Rivet $18 MILLIONPROMOTION AGENCY

LOWE $571 MILLION

Lowe Worldwide $459 MILLIONLEAD NETWORK AGENCY

Lowe HealthcareWorldwide $112 MILLIONHEALTHCARE AGENCY

OTHER AGENCIES Accentmarketing $14 MILLIONHISPANIC AD AGENCY. INTERPUBLIC OWNS 49%

Campbell-Ewald $210 MILLIONAD AGENCY

Carmichael Lynch $47 MILLIONAD AGENCY

Dailey $34 MILLIONAD AGENCY

Deutsch $148 MILLIONAD AGENCY

Endeavor Marketing NAENTERTAINMENT MARKETING CONSULTANCY

OTHER AGENCIES

FutureBrand $75 MILLIONBRANDING CONSULTANCY. ALIGNED WITH MCCANN

Hill Holliday $157 MILLIONAD AGENCY

Huge $32 MILLIONDIGITAL AGENCY. 51% OWNED BY INTERPUBLIC

IW Group $9 MILLIONASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49%

Jack Morton Worldwide $148 MILLIONEVENT MARKETING AGENCY

Mullen $114 MILLIONAD AGENCY

Octagon $148 MILLIONSPORTS MARKETING AGENCY

Siboney USA $5 MILLIONHISPANIC AD AGENCY. INTERPUBLIC OWNS 49%

Tierney Communications $18 MILLIONAD AGENCY

Translation Advertising NAAFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44%

Translation Consulting& Brand Imaging $10 MILLIONMARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60%

MEDIA AGENCIES

MEDIABRANDS $841 MILLION

Universal McCann $415 MILLIONMEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP

Initiative $326 MILLIONMEDIA AGENCY. ALIGNED WITH DRAFTFCB

Reprise Media $14 MILLIONSEARCH MARKETING AGENCY

Wahlstrom Group $30 MILLIONDIRECTORY AGENCY

ID Media NAMEDIA AGENCY

Magna NAMEDIA NEGOTIATION AND RESEARCH UNIT

Newspaper Services of America NANEWSPAPER MEDIA AGENCY

PUBLIC RELATIONS

GolinHarris $115 MILLIONPR AGENCY

Weber Shandwick $380 MILLIONPR AGENCY. ALIGNED WITH MCCANN WORLDGROUP

GLOBAL NETWORKS

PUBLICIS $1.26 BILLION

Publicis $1.07 BILLIONLEAD NETWORK AGENCY

Publicis & Hal Riney $20 MILLIONAD AGENCY

Publicis Modem & Dialog $189 MILLIONMARKETING SERVICES AGENCY

LEO BURNETT WORLDWIDE$1.16 BILLION

Leo Burnett Worldwide $795 MILLIONLEAD NETWORK AGENCY

Arc Worldwide $293 MILLIONMARKETING SERVICES AGENCY

Lapiz Hispanic Marketing $6 MILLIONHISPANIC AD AGENCY

Vigilante Advertising $5 MILLIONMULTICULTURAL AD AGENCY

Beacon Communications $62 MILLIONJAPANESE AD AGENCY. PUBLICIS OWNS 66%;DENTSU OWNS 34%

SAATCHI & SAATCHI $936 MILLION

Saatchi & Saatchi $790 MILLIONLEAD NETWORK AGENCY

Saatchi & Saatchi X $71 MILLIONPROMOTION AGENCY

Team One Advertising $55 MILLIONAD AGENCY

Conill Advertising $20 MILLIONHISPANIC AD AGENCY

Saatchi & Saatchi S NAENVIRONMENTAL MARKETING CONSULTANCY

OTHER AGENCIES Bartle Bogle Hegarty $169 MILLIONLONDON-BASED AD AGENCY. PUBLICIS OWNS 49%

Bromley Communications $21 MILLIONHISPANIC AD AGENCY. PUBLICIS OWNS 49%

Burrell Comm. Group $22 MILLIONAFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%

Fallon Worldwide $81 MILLIONAD AGENCY. IN “SSF GROUP” WITH SAATCHI

Kaplan Thaler Group $61 MILLIONAD AGENCY

Relay Worldwide $17 MILLIONEVENT MARKETING AGENCY

MEDIA AGENCIES/VIVAKI

STARCOM MEDIAVESTGROUP $912 MILLION

SMG Search $13 MILLIONSEARCH MARKETING AGENCY

Spark $12 MILLIONDIGITAL MEDIA AGENCY

Tapestry $11 MILLIONSTARCOM’S MULTICULTURAL MEDIA AGENCY

MV42 $6 MILLIONMEDIAVEST’S MULTICULTURAL MEDIA AGENCY

ZENITHOPTIMEDIA $769 MILLION

Moxie Interactive $18 MILLIONDIGITAL AGENCY

VIVAKI

Digitas $525 MILLIONDIGITAL AGENCY NETWORK

Performics $38 MILLIONSEARCH MARKETING AGENCY. PART OF VIVAKI

Denuo $8 MILLIONCONSULTANCY. PART OF VIVAKI

HEALTHCARE AGENCIES Revenue figures are for U.S. only for these healthcare agencies

Saatchi & SaatchiHealthcare Communications $85 MILLIONPART OF PUBLICIS HEALTHCARE

Medicus Lifebrands $45 MILLIONPART OF PUBLICIS HEALTHCARE

Brand Pharm $16 MILLIONPART OF PUBLICIS HEALTHCARE

Williams-Labadie $15 MILLIONPART OF PUBLICIS HEALTHCARE

Advertising Age’s DataCenter produced this poster and a premium subscriber database(AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008revenue for key agency networks, ad agencies and marketing-services agencies owned bythe world’s Big 4 agency holding companies. Agency networks are in orange; agencies are inblack. Total revenue for holding companies is from public documents. Revenue is worldwideexcept where indicated. Ad Age estimated revenue for networks and agencies. Figures arerounded. Not all units are shown; network listings are not comprehensive. Market-cap figuresare as of April 17, 2009.

*Public relations agency revenue excluded from orange-colored network totals.

Source: Ad Age DataCenter analysis

AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09

OMNICOMGROUP

INTERPUBLIC GROUP OF COS.

U.S.

EUROPE

ASIA PACIFIC

LATIN AMERICA

ALL OTHER MARKETS

51.6%

32.3%

16.2%

54.5%

25.3%

9.4%

5.1%

5.8%

WPPPUBLICISGROUPE

NORTH AMERICA

EUROPE

ASIA PACIFIC

LATIN AMERICA

AFRICA AND MIDDLE EAST

34.8%

41.2%

24.0%

42.7%

38.4%

11.0%

5.1%

2.9%

PERCENT OF 2008 WORLDWIDE REVENUE BY REGION

OMNICOM GROUP $13.36BNO. 2 WORLDWIDE REVENUE

WPP $13.60BNO. 1 WORLDWIDE REVENUE

INTERPUBLIC GROUP OF COS. $6.96BNO. 3 WORLDWIDE REVENUE

1. Interpublic discipline percentages are Ad Age estimates exceptfor Constituency Management Group, which is actual. CMGhouses PR agencies, Jack Morton Worldwide, Octagon,FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe

Publicis owns 1% of Interpublic Group