agenda 9:00paul blackburn – deservability 10:00our internet secrets 10:30morning tea 11:00the...
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Agenda9:00 Paul Blackburn – Deservability
10:00 Our internet secrets
10:30 Morning tea
11:00 The ultimate business model
11:30 Darren Stephens – How to write a best seller
12:30 Lunch
Agenda
1:30 Sue Gardiner - Building profile using free publicity
2:00 Membership sites
2:30 Speaking from stage and selling a big pack
3:15 Afternoon tea
Recap Day Two
• Personality profile
• Ebooks
• Increasing conversions
• Offline marketing
• Building audio and video products
Ultimate Business ModelUltimate Business Model
Components:
• Membership site
• 90 minute talk
• Big pack ($2,000 - $5,000)
• 2-4 day workshop
• Big offer ($10,000 plus)
Ultimate Business ModelUltimate Business Model
Methods to build profile and authority:
• Book (best seller)
• Free publicity
• Speaking from stage
Ultimate Business ModelUltimate Business Model
Examples:
• Andrew and Daryl
• Paul and Mary Blackburn
• Matt and Amanda Clarkson
• Jason Urbanowicz
• Jo Martin and Greg Elliott
Potential yearly incomePotential yearly income
• 1,000 members @ $49/mth $588,000
• 20 big packs/mth @ $3,000 $600,000
• 50 big offers @ $20,000 $1,000,000
TOTAL $2,188,000
Annual costsAnnual costs• Membership site set up $3,000
• Big pack – pay promoters $300,000
• Outsourcing and support $100,000
• Workshops and fulfillment $50,000
TOTAL $453,000
Net profit $1,735,000
Speaking from stageSpeaking from stage
• Own event (eg evening session)
• Multi-speaker event
• Guest speaker at local club
Keys to speaking from stageKeys to speaking from stage
• Be yourself• Show emotion• Provide proof• Take action• Provide overwhelming value• Believe in your product• Have a reason bigger than you• Know you deserve success
Tips for building a big packTips for building a big pack• Design it using the “magic wand” technique
• What is the “It” factor? Make it a no-brainer
• Sell it first, then build it
• Downloadable vs hard product
• Make it easy to use
• Remember people learn in different ways
• Measure and fine-tune
Who would like to come on holidays
with us and some of our friends?
www.andrewanddaryl.com/cruise08/
Tips for running your own workshopTips for running your own workshop
• ALWAYS record it to make product (audio and video)
• Be clear about the purpose
• Always have a back end
• Give great value and content
• You don’t have to spend a fortune
• Market it to your list
Tips for making your big offerTips for making your big offer
• Make it a no-brainer offer
• Expect 30% uptake
• Ensure you can deliver / fulfil
• Look for ways to outsource delivery
• Develop the relationship first – earn the right to ask
• Create scarcity
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